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Hadoop & thefuture of Cloud Computing<br />Todd Papaioannou <br />VP, Cloud Architecture <br />By SearchNetMedia<br />
what’s<br />happening <br />More publicly available human-generated content<br />More interactions being tracked (e.g. cli...
CUTTING THROUGH<br />THE NOISE<br />access audience blogs communication computerinternetmass media<br />people networking ...
turning data<br />into insights<br />machine learning<br />time series<br />logic regression<br />content clustering<br />...
making it<br />relevant<br />Flickr : ogimogi<br />
hadoop:<br />lightning-fast<br />Technology<br />science + big data + insight = personal relevance = VALUE<br />Flickr : D...
BEHIND<br />every click<br />
hadoop<br />Flickr : Got Sarah<br />
THE PLATFORM EFFECT<br />THE HADOOP ECOSYSTEM<br />and other Early Adopters<br />Scale and productize Hadoop<br />Orgs wit...
 Adoption -> Investment</li></ul>Mainstream / Enterprise adoption<br />Fund further development, enhancements<br />9<br />
HADOOP IS GOING<br />MAINSTREAM<br />2010<br />2008<br />2009<br />2007<br />The Datagraph Blog<br />10<br />
hadoop at<br />yahoo!<br />“Where Science meets Data”<br />PRODUCTS<br />Data Analytics <br />Content Optimization<br />Co...
250<br />200<br />150<br />100<br />50<br />0<br />from project to<br />core platform<br />90<br />80<br />70<br />60<br /...
yahoo!’S Vision<br />open source cloud<br />Open Source Benefits<br />»Avoid technological dead ends<br />»Leverage commun...
What does The<br />Future hold?<br />By Elsie<br />
More BIG<br />By BionicTeaching<br />
Data in the<br />cloud<br />By Fadilfb<br />
PrivateClouds<br />By Zachstern<br />
hybrid clouds<br />By Calop<br />
Automation<br />
cloud fabrics<br />
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turning datainto insightsmachine learningtime serieslogic regressioncontent clusteringalgorithmsAd inventory modelinguser interest predictionFlickr : NASA Goddard Photo and Videofactorization models

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