1.
A mashup of the hottest execs and hottest startups in a
sharing and opportunities connect forum
Date: 19th September (Venue- TBC)
www.thestartupmashup.com
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2.
Startup Mashup Format
Selected few funded and the
hottest start-ups:-
Minimum Series A funded.
Selected pool- invite only
The hottest referred talent
across Backend, Frontend, UX,
Data Science, Product Mgmt,
Testing.
In One single day
Winners get Dream
job & 2x their CTC

3.
Audience Insights
Premium execs
(200-300, total reach about 15k ) between 1-8 yrs experience
• IIT /DCE/NIT /IIM/DTU/NIT / Top tier engineering and
mgmt. colleges /highly referred candidates only – the
best brains in IT and Management
• All candidates will be compulsory referred candidates
only to maintain quality
Talent that can grow your company by 2x

4.
The Big Prize- 2x dream job price
To make this a dream job, additional benefits will come in from companies like
Uber (office rides) , Goqii (fitness partner) and Groupon (Gifts partners) *
Selected candidates will instantly be rewarded through instant jobs :
• CTC < 10 LPA 2x of
current CTC
• CTC = 10 – 20 LPA 1.5x of
current CTC
• CTC > 20 LPA ESOPs/Joining
Bonus
* Names used only for showcase purposes Actual companies may be different. Also this is a tentative offering and
will depend upon final confirmation
Only for the
top 5 winners
in each
category. Rest
candidates
can be made
instant offers
basis
negotiations
there itself.

5.
Re-design something that is live
right now to increase user
engagement.
Build a recommendation or rating
algorithm for a real business
Design wireframes & user flows
for a new product idea
Test something which is either a
current scenario or something that
Is in development stage
Engineer something that is either a
current problem or something we
want to plan building
Develop a mobile app on
Android,ios or windows for a
current product
Mentored by specialists, startup Sr. execs and industry mentors
The Challenges

6.
 At least 10 jobs in the following category
1. UX
2. Web Development
3. Data Science
4. Product Management
5. Mobile app development
6. Testing
 Commitment to give job Offers on the spot to candidates as per
the model in slide number 4.
 8.33% on all hiring through the event. Other t&Cs as per
MyRefers contract.
What do Startups need to commit?

7.
Time Session Details
9 am- 9:30 am Welcome Lalit Bhagia, CEO Myrefers
9:30am – 10:00m Startup Panel A 5 min pitch from all startup CEOs on why
you should work for them in UX/Data
Science/Tech /growth hack
10:00- 10:15 am The Briefing Format presentation
10:30 am onwards The start 15 mins of inspiration/mentoring and
challenge briefing, followed by handover of
material for each session along with
introducing startup mentors /judges
Till 3:30 pm Depending upon the challenge
3:30 pm onwards Results, awards and interviews Instant Offers from startups CEOs, HR, key
decision makers
Event Agenda

8.
What will Startups get from the
event?
• Access to the most premium talent in the industry ie referred with
great pedigree
• Instant hires for the most difficult to find profiles
• Showcase your brand among the bestest alumni networks.
• We may choose one of your challenges to run the event challenges

9.
Partnership Opportunities
Title Sponsor Gold Sponsor Participating Partner
 Branding all over
 Products will be used for
running the fear factor
hackathons
 Judges and mentors from the
title sponsor
 Press Coverage
 Employer
branding(testimonials &
videos)
 One Hackathon sponsor
 Your fear factor level case will
be used for running the
hackathon- you find a real
solution (our event board will
need to approve or suggest
changes if needed)
 All benefits of a participating
partner
 Branding all over
 Employer
branding(testimonials &
videos)
 Access to hottest talent
 Audience marketing and
attendance
 Press coverage
Rs. 10 lakhs + 8.33% on every
hiring
Rs. 2.5 lakhs +8.33% on every
hiring
8.33% on every hiring
Base partnership plan for start-ups

10.
The Marketing Plan
Brand Building
• Marketing of all brand assets across
all social media challenges
• Paid media across fb. Linkedin,
myrefers and other platforms
• #Viralstuff
• Startup culture stories in a leading
tech magazine
• Print and TV (tentative)
Venue
• At venue branding
• Sponsor challenges
• Certificates and rewards
• Startup booths
• Marketing Material
Post event
• Coverage in leading tech magazine
• TV & Print coverage (tentative)
• Massive PR across online and print
media
• Revolving trophy

11.
Previous Mashup
Highlights

12.
Event agenda- TentativePrevious Mashups Statistics:
• 24 Jobs Closed
• Highest package offered - 26 LPA
• Total Attendance - 159
Delhi Mashup at IIT Delhi
• 11 Jobs Closed
• Highest package offered - 24 LPA
• Total Attendance - 93
Mobikwik Mashup
• 6 Jobs Closed
• Highest package offered - 15LPA
• Total Attendance – 52
Oxigen Mashup
• 10 Jobs Closed
• Highest package offered - 25 LPA
• Total Attendance - 80
Cardekho Mashup
• 9 Jobs Closed
• Highest package offered - 19 LPA
• Total Attendance - 78
Askme Mashup
• 9 Jobs Closed
• Highest package offered - 20 LPA
• Total Attendance - 72
PayU Mashup

13.
I never thought I would get the opportunity
to participate in something similar to
The Startup Mashup. The Hackathon was a
very good opportunity for me to show my
skills by building something from scratch.
The best thing was that the event delivered
what it promised. I think many people
including me got good jobs. This event
provided ample opportunities to candidates
as well as good startup companies.
I was really not prepared to go and attend
the event because I thought I may not be
able to compete with such a crowd. But at
last Listen to heart and not even got the best
mobile developer award but also got dream
offer job from PayU.
Had great experience at ''The Startup
Mashup'' It was amazing to see young
and enthusiastic talent competing
amongst themselves to show best of
their skills.
The unique format got us to meet some
super cool talent which we don’t find
anywhere .Either on job boards or through
the consultants. We hired Product
Managers, Web Developers, UX, UI and
Mobile Developers .
The Startup Mashup event's setting was
different and the whole idea of exciting
passive candidates by posing talk business
problems in front of them was lucrative
enough for us to join in.
Participants Employers
Testimonials

14.
Mashup at IIT Delhi in March 2015 was
super successful

15.
Event agenda- Tentative
Time Session Details
9 am- 9:15 am Welcome Lalit Bhagia, CEO Myrefers
9:15:9:45 am Keynote Nasscom / IIT Alumni
9:45am – 10:45am Startup Panel- The Cambarian
explosion
Startup CEOs on how they changed the
game thru UX/Data Science/Tech /growth
hack
11:00- 11:15 am Workshops Format presentation by Lalit , CEO
Myrefers
11:30 am onwards Sharing and solving challenges. Five
breakouts
- Data Science
- Technology
- Product Management
- Growth Hacking
- UX
15-30 mins of sharing and 15 min
challenge briefing, followed by handover
of material for each session along with
introducing Sr. Startup Execs as mentors
/experts and judges
3:30 pm onwards Results, awards and interviews Announcing of winners and Instant jobs
offers from startups CEOs, HR, key
decision makers
The Startup Mashup: Reach and
Effectiveness
Medium Reach
1. Organic Media 3.5 Lacs
2. Financial Express Newspaper 4.5 Lacs
3. Indian Express Newspaper 18 Lacs
4. Financial Express.com 4.5 Lacs
5. The Startup Mashup Website 0.17 Lacs
6. Tweetathon 2.5 Lacs
Total 33.70 Lacs
• Out of the 159 people who attended the event.
• There were 24 people who got hired (1 out of 5 candidates).

16.
Event agenda- Tentative
Time Session Details
9 am- 9:15 am Welcome Lalit Bhagia, CEO Myrefers
9:15:9:45 am Keynote Nasscom / IIT Alumni
9:45am – 10:45am Startup Panel- The Cambarian
explosion
Startup CEOs on how they changed the
game thru UX/Data Science/Tech /growth
hack
11:00- 11:15 am Workshops Format presentation by Lalit , CEO
Myrefers
11:30 am onwards Sharing and solving challenges. Five
breakouts
- Data Science
- Technology
- Product Management
- Growth Hacking
- UX
15-30 mins of sharing and 15 min
challenge briefing, followed by handover
of material for each session along with
introducing Sr. Startup Execs as mentors
/experts and judges
3:30 pm onwards Results, awards and interviews Announcing of winners and Instant jobs
offers from startups CEOs, HR, key
decision makers
Print Coverage for IIT-D:
A cross media strategy including newspaper ads, magazine articles, newspaper articles ,
online advertisements and social media engagement was carried out for the event
3.8+ million impressions of the event.
The Startup Mashup covered in
Financial Express (Pg2) on 24th and
27th March
Financial Express coverage Mar 23 &
Indian Express Coverage on Mar 25.
Financial Express Covering: The
Startup Mashup on Mar 23

17.
Contact Us:
For more information, reach out on the below coordinates:
• Yash Saxena - +91-8800446343
•Akshat Goel - +91-9818779066