This presentation was the result of a search we made to find if metrics exist to measure innovation without controversy. We found that most innovation surveys in India do not give a clear picture of innovation and focus at either the inputs or the facilitating factors of innovation rather than determining the innovation as an output.

1. Innovation measurement and management for
the companies focused on India.
Yash Saxena
Gunasekar Arunachalam
Hitendra Jogadia
Indranil Ghosh
Kavita Kapadane

2. Measuring the innovation Output at the firm level:
Conclusions from literature survey:
1. Innovation surveys are a common practice in EU, and US is increasingly working for
developing metrics in this field.
2. Patent as a measure of innovation is considered incomplete and outdated.
3. OECD has developed extensive literature on innovation measurement in form of
Oslo Manual.
4. It explains what innovation metrics should look like and achieve. However it
stops short of giving a methodology.
5. The innovation in a limited sense refers to:
Product
Organiza
Process
tional
Marketing

3. 1. Product Innovation: Patents, trademarks, new products, bibliometrics
etc
2. Process innovation: Changes taking place in supply chain (Other than
the marketing perspective of it )etc.
3. Marketing innovation: New methods of marketing, campaigns, ways
of reaching customer, Changes in administration of 4 marketing Ps.
4. Organizational innovation: Changes in the way businesses are
organized.

4. The elusive Innovation formula. Have we found it?
Innovation output ( Product,
R & D Expenditure Firm process, marketing, organisational)
Strategic Partnerships
Demand
Organisational incentives/culture
Govt. policy environment
Industry clusters
F(x)= innovation

5. Surveys in India have focused here
Innovation output ( Product,
R & D Expenditure Firm process, marketing, organisational)
Strategic Partnerships
Demand
Organisational incentives/culture
Govt. policy environment
Industry clusters
F(x)= innovation

6. 1.Assess existing
metrics
2. Resist temptation to Assess existing
track all parameters metrics
8- 10 Metrics
Build a
comprehensive set
of metrics
Include some
customer driven
metric
Collect data
Analysis

7. Snapshot>
Purpose of this paper Building a set of metrics to track and
promote innovation at firm level
Design/Methodology/Approach Design a metric and use it for data
collection.
Findings To compare the innovation output
relative to competitors.
Research limitations/implications No innovation metric present for
quantifying all aspects of innovation.
Original Value Innovation output quantification has not
been done in India.