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The Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development Approach
HTML
JS
Java
Ruby
HTML
JS
Java
Ruby
HTML
JS
Java
Ruby
Office
OSS
SharePoint Exchange
...
OCS
… …
Search
Messaging
Files
Search
Messaging
Files
Search
Messaging
Files
The Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development Approach
Product
Manager
TECH
LEAD
Ops
Analytics
Web
Clients
Design
Yam.js
Core
Services
The Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development Approach
Metrics for Success
•  Improvement to number of users who complete the sign up flow
•  Lift in both 1 and 7 day retention
•  Lift in engagement binary and days engaged among new users
•  Higher proportion of users with complete profiles and photos uploaded
•  Group membership isn’t negatively impacted
•  Invite conversion rate in sign-up should not decrease when adding a photo is
removed
•  Number of desktop downloads amongst new users are not negatively impacted
From actual product spec
The Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development Approach
Engagement
Commenting
Discussing
Replying
Attention
Liking
Sharing
Clicking
Relationship
Following
Joining
http://eng.yammer.com/blog

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