The global business climate is increasingly challenging. What role will connectivity play? We are accelerating to a new world of ubiquitous connectivity -- this transforms consumers, enterprises and the world we live in. Yankee Group has christened this "Anywhere". These are slides from our August 28, 2008 webinar. Audio available on our blog http://tinyurl.com/anywheretipping

1. The Anywhere Tipping Point
Panelists
Emily Green
President and CEO
Carl Howe
Director, Enterprise Software Research
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.

2. The Anywhere Tipping Point
The global business climate is increasingly challenging.
What role will connectivity play?
We are accelerating to a new world of ubiquitous
connectivity—this transforms consumers, enterprises
and the world we live in.
Yankee Group has christened this Anywhere
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3. We’ve previously described Anywhere as this....
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4. Anywhere isn't a
journey; it is a
revolution.
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5. A Revolution Like Electricity
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6. The Anywhere revolution will be the largest
technology change in our lifetimes.
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7. Our Agenda
• What’s causing this revolution?
• Where are the major battlegrounds?
• How do we live through it?
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8. The Sparks of Revolution
• A common network
• Broadband demand
• Wireless ubiquity
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9. It Means New Kinds of Things
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10. It Means New Kinds of Things
“What’s the impact of Anywhere?
Connectivity makes devices
smarter and more contemporary.
The value of a device can evolve
over time as new services are
added to it.”
Jef Holove, CEO of Eye-Fi
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11. New Kinds of Connections
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12. New Kinds of Connections
“Five to ten years from now, I won’t
look to a single vendor for business
applications. Instead, I’ll pick up
elements like a general ledger or a
client list manager from the web and
assemble them. Today, that’s a mash-
up; tomorrow it’s the end of
monolithic software applications.”
Mark Bregman, EVP and CTO of
Symantec
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13. New Kinds of Consumers
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14. New Kinds of Consumers
“Firms are paying, rather than being paid, to
build out portions of the nation’s wireless
infrastructure. By the end of 2009, the entire
country will be reachable.”
D.S. Mathur, former secretary, Ministry of
Communications and Information
Technology, India
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15. And New Ecosystems
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16. And New Ecosystems
“We’re getting to a seamless world, but
we’re still writing the playbook. We are
eliminating outdated SKUs, systems, and
suppliers so we can do new things.”
Sol Trujillo, CEO, Telstra
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 16

17. Anywhere Will Surpass the Internet’s Impact
Internet:
1995 to 2005
Place Work and home
Device PC
Connectivity Narrowband
1 billion
People Affected
(2005)
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18. Anywhere Will Surpass the Internet’s Impact
Internet: Anywhere:
1995 to 2005 2005 to 2015
Place Work and home Anytime and anywhere
Device PC Any device
Connectivity Narrowband Broadband
1 billion 2 billion
People Affected
(2005) (2012)
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 18

19. The Anywhere revolution will be the largest
technology change in our lifetimes.
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 19

20. Our Agenda
• What’s causing this revolution?
• Where are the major battlegrounds?
• How do we live through it?
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 20

21. Open or Closed Networks?
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22. Flat-Rate or Per-Bit Pricing?
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23. Privacy or Monetization?
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24. Our Agenda
• What’s causing this revolution?
• Where are the major battlegrounds?
• How do we live through it?
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 24

25. How Yankee Group Studies Anywhere
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26. The Three Stages of Anywhere
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27. The Three Stages of Anywhere
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28. The Three Stages of Anywhere
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29. The Three Stages of Anywhere
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31. 16 Countries Reach the Anywhere Tipping Point by 2012
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32. Recent and Upcoming Research
• Yankee Group Reports
– The Anywhere Tipping Point, September 2008
– The Anywhere Economy, September 2008
– Anywhere Network Scorecard:
Benchmarking Mature Market Communications Service Provider, April 2008
– Opening the Mobile Internet, September 2008
– They Want Their Anywhere, September 2008
– Mobilizing Money, May 2008
• Yankee Group Market Adoption Monitors and Forecasts
– Link Data: Global Consumer, July 2008
– Link Data: Global Enterprise, July 2008
– Link Data: Global Network, July 2008
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 32

33. Emerging Research: Mobilizing Money to Emerging
Economies
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34. Transforming Research: Telco Capex Trails Other, More
Aggressive Anywhere Players
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35. Anywhere Research: Global Network Scorecard
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36. Anywhere Research: Global Network Scorecard
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37. Anywhere Research: Global Network Scorecard
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38. The Anywhere Economy 2008
Note: Total does not equal 100% due to rounding.
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39. Anywhere Economy Grows to $903 Billion by 2012
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40. Welcome to Anywhere
• How will connectivity
transform us?
• How will we transform
connectivity?
• How should we
mobilize and capitalize
on this revolution?
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 40

41. Thank You
Emily Green Carl Howe
President and CEO Director
Enterprise Software Research
egreen@yankeegroup.com chowe@yankeegroup.com
Come and visit us at one of our upcoming events For schedules, please
or tune in to one of our free webinars. visit our web site:
www.yankeegroup.com
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 41