1.
design thinking at
IDEO…!

2.
Who is IDEO?
!

3.
Palo Alto San Francisco Chicago New York Boston London Munich Shanghai
33 years
600 people
IDEO 12 disciplines
40 nationalities
10 offices
3 continents

4.
IDEO: Helping organizations innovate !
Products, services, environments and digital experiences!

5.
...designers have a
unique way of
solving problems!

6.
It’s less about the form or
even the function…!

7.
…and more about the process!

8.
we call it!
“design thinking”"

9.
“Business people
don’t need to
understand
designers better:!
they need to be
designers.”
!
– Roger Martin!
Dean, Rotman School of Management!
University of Toronto!

10.
at its core design
thinking is…!

11.
…a human centered
approach to innovation!

12.
aiming to understand people on
multiple levels!

13.
it is an approach to
innovation!

14.
Design Thinking projects!
start with !
“How might we…”!
“What if….”!
or!
“What is the future of…”"

15.
from a process
standpoint…!

16.
-Look to People…as your source
of inspiration.!

17.
-Prototype and Experiment -
early and often. We call it
“building to think.”!

18.
-Go Beyond Concepts and
generate stories and scenarios to
enable your ideas to spread. !

19.
it starts !
with empathy"

20.
American Red Cross!
How can we improve the
donor experience?"

21.
Red Cross!

22.
Red Cross!

23.
Kaiser Permanente!
Nurse Knowledge Exchange!
How might we improve the nurses !
shift change experience?!

24.
Kaiser- Nurse Knowledge Exchange!

25.
Kaiser!

26.
National Campaign to Prevent Teen!
and Unplanned Pregnancy:!
Bedsider birth control support network!

27.
Palo Alto Medical Foundation!
Project “Champion”!
How might we improve !
care for our chronically ill patients? !

28.
PAMF!

29.
PAMF!
Palo Alto Medical Foundation!

30.
PAMF!

31.
PAMF!

32.
PAMF!

33.
PAMF!

34.
PAMF!

35.
A few techniques to consider!
when out there looking for
inspiration, prototyping and telling
stories…!

36.
Be sensitive to “work-arounds”!

37.
insights come from
extreme users

38.
analogous situations

39.
building to think!

40.
Stanford Emergency Room

41.
Stanford Emergency Room

42.
Stanford Emergency Room

43.
Stanford Emergency Room

44.
prototypes don’t have to be
physical but they must be
tangible!

45.
sometimes the story is
the end result!

46.
so, as a recap…!

47.
design thinking !
is a human centered
approach to innovation

48.
As a design thinker you… !
-Look to People…as a source of
inspiration.!
-Prototype and Experiment early
and often. !
-Go Beyond Concepts and
generate stories and scenarios. !

49.
thank you!