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« Search Marketing
increases your site's visibility
and grows your sales. »
#1 position in Google gets
the best Click-Through Rate
“The #1 Organic Listing still captures the most click activity (32.8%),
regardless of what new elements are presented.”
Today businesses that are positioned lower on the Google SERPs – from
a desktop -, especially positions 2-4, get more clicks than in 2005.
What about Mobile Search?
In Mobile Search Click-Through Rate (CTR) of the first position is 27.7%. It drops
considerably from the second position with a Click-Through Rate of 9.2%! It is
better to be in the #1 position in the mobile results pages.
Organic Search Drives
51% Of Traffic
The Organic Search was the largest web traffic source for websites in these
sectors: Business Services, Hospitality, Technology/Internet, Media &
Organic Search (51%)
Display, Email, referrers (34%)
SEM: The most effective
acquisition channel for 85% of
85% of retailers surveyed said the Search Marketing - SEA and SEO - was the
most effective customer acquisition tactic.
Search Engine Marketing: SEO, SEA, PPC,
mobile search (85%)
Organic traffic (41%)
Affiliate programs (40%)
Remarketing/retargeting of shoppers in
online ads (29%)
Direct email: mailings and in-catalog
Search Engine: The primary tool
of the travel researcher
60% of Leisure Travelers and 55% of Business Travelers always start their travel
planning with a search engine. 57% of Leisure Travelers and 64% of Business
Travelers start their travel booking and shopping process with Search.
What is SEO?
Definition: SEO is an acronym for “Search Engine Optimization”. This is the
process of increasing a website’s visibility in search engine’s organic results
through optimizing all pages with the keywords phrases people are likely to
What is SEA?
Definition: SEA is an acronym for “Search Engine Advertising”. This is a
method of placing online advertisements on search engines web pages
that show results when specific keywords are typed.
What is SEM?
Definition: SEM is an acronym for “Search Engine Marketing”. SEM represents
two areas: SEO and SEA.
Digital Marketing | International SEO, SEA, Social Media