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We deliver the facts – you make the decisions
RESEARCH ON INTERNATIONAL MARKETS
Provided by
July 2015
We deliver the facts – you make the decisions
RESEARCH ON INTERNATIONAL MARKETS
22
PREFACE
Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions.
A list of advantages
 yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As
a result companies get a precise and unbiased impression of the market situation.
 Only reliable sources such as national and international statistical offices, industry and trade associations, business reports, business and
company databases, journals, company registries and news portals are used as a basis for the analyses, statistical reports and forecasts.
 Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the
original studies is correctly interpreted.
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adapted.
 If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.
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 The information in this report does not constitute the provision of investment, legal or tax advise. Any views expressed reflect the current views of
the original authors, which do no necessarily correspond to the opinions of yStats.com GmbH & Co. KG.
 The information in this report is provided for informational purposes only and without any obligation, whether contractual or otherwise. No warranty
or representation is made as to the correctness, completeness and accuracy of the information given or the assessments made.
 We have taken every precaution to ensure that details provided in this report are accurate. The publishers are not liable for any omissions, errors
or incorrect insertions, nor for any interpretations made from the document.
© Copyright 2015. yStats.com GmbH & Co. KG, 22765 Hamburg, Germany.
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RESEARCH ON INTERNATIONAL MARKETS
LEGAL NOTICE
The licensing structure is as follows:
• A Single User License: allows one (1) user to access the downloaded report.
• A Site License: allows up to ten (10) users of a company within a specified geographic area (i.e. country) to access
the downloaded report.
• A Global Site License: allows up to ten (10) user of a company worldwide to access the downloaded report.
3
This report is subject to the Terms & Conditions of yStats.com GmbH & Co. KG, which can be found at
yStats.com. By selecting a particular license, you agree to the Terms & Conditions which pertain to said
license. Please be aware that any misuse of this product or any use not in accordance with the
aforementioned Terms & Conditions will result in legal action.
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4
Methodology (1 of 2)
 The reports are compiled based on secondary market research. Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired from national and international statistical offices, industry and trade
associations, business reports, business and company databases, journals, company registries, news portals and many other reliable sources.
By using various sources we ensure maximum objectivity for all obtained data. As a result, companies gain a precise and unbiased impression
of the market situation.
 Cross referencing of data is conducted in order to ensure validity and reliability.
 The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived
from several sources. If this is the case, all sources are mentioned on the chart.
 The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among
sources, exact definition used by the source (if available) is included at the bottom of the chart.
 Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes
the main idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of
currency, and the applicable time period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories
amounts to more than 100%. In this case, multiple answers were possible, which is noted at the bottom of the chart.
 Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information contained in each section of report) and report content (divided into sections
and chapters). When available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable
sources. Within Global and Regional reports, we include all major developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
 If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the
form of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action
Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used.
 The reports include mainly data from the last 12 months prior to date of report publication. Exact publication dates are mentioned in every chart.
4
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RESEARCH ON INTERNATIONAL MARKETS
5
Methodology (2 of 2)
5
 This report covers the forecasts for B2C E-Commerce sales in the relevant country. The forecasts were produced by various reputable sources
and may vary in definition, methodology used and the time period referenced. The report is based on purely secondary market research and
does not contain any sales forecasts produced by the report publisher.
 The first chapter provides an overview of B2C E-Commerce market in the relevant country and international comparisons. The overview
includes information about Internet and online shopper penetration, major market trends and market players. In the comparisons charts, the
country is compared to other selected leading B2C E-Commerce markets worldwide in sales, growth and retail share forecasts. In some cases,
several sources were used in one chart to produce most comprehensive comparisons.
 The next chapter summarizes all forecasts included in the report in one table, featuring source, forecasts for each available year, CAGR and
definition. The CAGR in the table varies with respect to the time period referenced by various sources. CAGR is reported based on sales in
original currency used by the source, while the reported sales values might have been converted to another currency for better comparability.
This chapter also contains the projected change in share of the country in global B2C E-Commerce sales and in share of B2C E-Commerce on
total retail sales in the country.
 The rest of the report contains charts with forecasts produced by various sources. Each chart contains B2C E-Commerce sales forecast for the
relevant country from one source. Where applicable, year-on-year or CAGR growth rates are shown. The sales values shown on the chart are
in the currency as used by the source. The source and any notes and definitions related to the forecast are included on the chart. The charts
are included in the order of descending CAGR.
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RESEARCH ON INTERNATIONAL MARKETS
6
Definitions
The following expressions and definitions are used in this B2C E-Commerce market report*:
 B2C E-Commerce: the sale of products (and services) through electronic transactions via the Internet from businesses to consumers.
 B2C E-Commerce sales: the total sales generated either on the B2C E-Commerce market in a certain country or region, or the total sales
generated through B2C E-Commerce by a player on the marker. Travel is mostly excluded from the definition, though some sources might
include it.
 Leading B2C E-Commerce Markets: a number of major countries with the highest B2C E-Commerce sales, compared to other countries in their
respective regions and worldwide. Potential for further growth and other parameters of market attractiveness were also considered in
characterizing markets as leading.
 M-Commerce: M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through electronic transactions via
mobile devices, such as mobile phones, tablets and smartphones.
 Cross-Border B2C E-Commerce: sale of goods (and services) directly to consumers in other countries, with goods (and services) being ordered
online through foreign online shops and delivered from the country where the foreign shop is based or from a central logistics facility, i.e. across
the country borders.
 Internet Users: the total number of inhabitants in a certain country that regularly accesses the Internet.
 Online Shoppers: the total number of inhabitants in a certain country or region that participates in B2C E-Commerce.
6
Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective charts
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RESEARCH ON INTERNATIONAL MARKETS
Table of Contents
7
1. Management Summary
2. Market Overview and International Comparisons
• B2C E-Commerce Market Overview and International Comparisons, June 2015
• Share of 8 Leading B2C E-Commerce Markets of Global B2C E-Commerce Sales, by Country and Total, in %, 2015f & 2018f
• CAGR of B2C E-Commerce Sales of 8 Leading B2C E-Commerce Markets, in %, by Minimum and Maximum CAGR Forecast, by Country,
2015f - 2018f
• B2C E-Commerce Share of Total Retail Sales in 8 Leading B2C E-Commerce Markets, by Country, in %, 2015f & 2018f
3. Overview of B2C E-Commerce Sales & Shares Forecasts
• Overview of B2C E-Commerce Sales Forecasts, in RUB billion, by Comparative Estimates, Ranked by CAGR, 2013 - 2019f
• B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2013 - 2020f
• Share of Global B2C E-Commerce Sales, in %, 2015f & 2018f
4. B2C E-Commerce Sales Forecasts
• B2C E-Commerce Sales, in RUB trillion, 2013 & 2017f
• B2C E-Commerce Sales, in RUB billion, and in % Year-on-Year Change, 2013 - 2017f
• B2C E-Commerce Sales, in RUB billion, 2013, 2014 & 2015f
• B2C E-Commerce Sales, in RUB billion, 2013, 2014 & 2015f
• B2C E-Commerce Sales, in USD billion, 2014 & 2019f
• B2C E-Commerce Sales, in USD billion, and in % Year-on-Year Change, 2013 - 2018f
• B2C E-Commerce Sales, in USD billion, 2009, 2014 & 2019f
• B2C E-Commerce Sales, in RUB billion, and in % Year-on-Year Change, 2013 - 2018f
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RESEARCH ON INTERNATIONAL MARKETS
1. . Management Summary 08 – 09
2. Market Overview and International Comparisons 10 – 14
3. Overview of B2C E-Commerce Sales & Shares Forecasts 15 – 18
4. B2C E-Commerce Sales Forecasts 19 – 27
Table of Contents
8
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RESEARCH ON INTERNATIONAL MARKETS
99
Russia: B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2013 - 2020f
Source: revealed in the original report
Source 2013 2014 2015f 2016f 2017f 2018f 2019f 2020f
Revealed in the
original report
XX XX XX XX XX XX XX XX
Revealed in the
original report
XX XX XX XX XX XX XX XX
Revealed in the
original report
XX XX XX XX XX XX XX XX
Revealed in the
original report
XX XX XX XX XX XX XX XX
The estimates for the share of B2C E-Commerce sales of total retail
sales in Russia range from X.X% to X.X% in 2014 .
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RESEARCH ON INTERNATIONAL MARKETS
10
XXX projects B2C E-Commerce sales in Russia to reach USD XX billion
(EUR XX billion) in 2019, with CAGR of +XX% from 2014.
Russia: B2C E-Commerce Sales, in USD billion, 2014 & 2019f
XX.X
XX.X
0
10
20
30
40
50
60
70
80
2014 2019f
InUSDbillion
CAGR
+XX%
Note: revealed in the original report
Definition: revealed in the original report
Source: revealed in the original report
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RESEARCH ON INTERNATIONAL MARKETS
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Sample Report: Russia B2C E-Commerce Sales Forecasts: 2015 to 2018

  • 1. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS Provided by July 2015
  • 2. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 22 PREFACE Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions. A list of advantages  yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.  Only reliable sources such as national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals are used as a basis for the analyses, statistical reports and forecasts.  Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.  yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.  If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. Terms of use and copyright conditions  This report is copyrighted. All rights reserved and no part of this report may be reproduced, stored in a retrieval system or transmitted in any form without the prior permission of the publishers.  The information in this report does not constitute the provision of investment, legal or tax advise. Any views expressed reflect the current views of the original authors, which do no necessarily correspond to the opinions of yStats.com GmbH & Co. KG.  The information in this report is provided for informational purposes only and without any obligation, whether contractual or otherwise. No warranty or representation is made as to the correctness, completeness and accuracy of the information given or the assessments made.  We have taken every precaution to ensure that details provided in this report are accurate. The publishers are not liable for any omissions, errors or incorrect insertions, nor for any interpretations made from the document. © Copyright 2015. yStats.com GmbH & Co. KG, 22765 Hamburg, Germany.
  • 3. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS LEGAL NOTICE The licensing structure is as follows: • A Single User License: allows one (1) user to access the downloaded report. • A Site License: allows up to ten (10) users of a company within a specified geographic area (i.e. country) to access the downloaded report. • A Global Site License: allows up to ten (10) user of a company worldwide to access the downloaded report. 3 This report is subject to the Terms & Conditions of yStats.com GmbH & Co. KG, which can be found at yStats.com. By selecting a particular license, you agree to the Terms & Conditions which pertain to said license. Please be aware that any misuse of this product or any use not in accordance with the aforementioned Terms & Conditions will result in legal action.
  • 4. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 4 Methodology (1 of 2)  The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are solely based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for all obtained data. As a result, companies gain a precise and unbiased impression of the market situation.  Cross referencing of data is conducted in order to ensure validity and reliability.  The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several sources. If this is the case, all sources are mentioned on the chart.  The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact definition used by the source (if available) is included at the bottom of the chart.  Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple answers were possible, which is noted at the bottom of the chart.  Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents, management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.  If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.  When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used.  The reports include mainly data from the last 12 months prior to date of report publication. Exact publication dates are mentioned in every chart. 4
  • 5. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 5 Methodology (2 of 2) 5  This report covers the forecasts for B2C E-Commerce sales in the relevant country. The forecasts were produced by various reputable sources and may vary in definition, methodology used and the time period referenced. The report is based on purely secondary market research and does not contain any sales forecasts produced by the report publisher.  The first chapter provides an overview of B2C E-Commerce market in the relevant country and international comparisons. The overview includes information about Internet and online shopper penetration, major market trends and market players. In the comparisons charts, the country is compared to other selected leading B2C E-Commerce markets worldwide in sales, growth and retail share forecasts. In some cases, several sources were used in one chart to produce most comprehensive comparisons.  The next chapter summarizes all forecasts included in the report in one table, featuring source, forecasts for each available year, CAGR and definition. The CAGR in the table varies with respect to the time period referenced by various sources. CAGR is reported based on sales in original currency used by the source, while the reported sales values might have been converted to another currency for better comparability. This chapter also contains the projected change in share of the country in global B2C E-Commerce sales and in share of B2C E-Commerce on total retail sales in the country.  The rest of the report contains charts with forecasts produced by various sources. Each chart contains B2C E-Commerce sales forecast for the relevant country from one source. Where applicable, year-on-year or CAGR growth rates are shown. The sales values shown on the chart are in the currency as used by the source. The source and any notes and definitions related to the forecast are included on the chart. The charts are included in the order of descending CAGR.
  • 6. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 6 Definitions The following expressions and definitions are used in this B2C E-Commerce market report*:  B2C E-Commerce: the sale of products (and services) through electronic transactions via the Internet from businesses to consumers.  B2C E-Commerce sales: the total sales generated either on the B2C E-Commerce market in a certain country or region, or the total sales generated through B2C E-Commerce by a player on the marker. Travel is mostly excluded from the definition, though some sources might include it.  Leading B2C E-Commerce Markets: a number of major countries with the highest B2C E-Commerce sales, compared to other countries in their respective regions and worldwide. Potential for further growth and other parameters of market attractiveness were also considered in characterizing markets as leading.  M-Commerce: M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through electronic transactions via mobile devices, such as mobile phones, tablets and smartphones.  Cross-Border B2C E-Commerce: sale of goods (and services) directly to consumers in other countries, with goods (and services) being ordered online through foreign online shops and delivered from the country where the foreign shop is based or from a central logistics facility, i.e. across the country borders.  Internet Users: the total number of inhabitants in a certain country that regularly accesses the Internet.  Online Shoppers: the total number of inhabitants in a certain country or region that participates in B2C E-Commerce. 6 Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective charts
  • 7. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS Table of Contents 7 1. Management Summary 2. Market Overview and International Comparisons • B2C E-Commerce Market Overview and International Comparisons, June 2015 • Share of 8 Leading B2C E-Commerce Markets of Global B2C E-Commerce Sales, by Country and Total, in %, 2015f & 2018f • CAGR of B2C E-Commerce Sales of 8 Leading B2C E-Commerce Markets, in %, by Minimum and Maximum CAGR Forecast, by Country, 2015f - 2018f • B2C E-Commerce Share of Total Retail Sales in 8 Leading B2C E-Commerce Markets, by Country, in %, 2015f & 2018f 3. Overview of B2C E-Commerce Sales & Shares Forecasts • Overview of B2C E-Commerce Sales Forecasts, in RUB billion, by Comparative Estimates, Ranked by CAGR, 2013 - 2019f • B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2013 - 2020f • Share of Global B2C E-Commerce Sales, in %, 2015f & 2018f 4. B2C E-Commerce Sales Forecasts • B2C E-Commerce Sales, in RUB trillion, 2013 & 2017f • B2C E-Commerce Sales, in RUB billion, and in % Year-on-Year Change, 2013 - 2017f • B2C E-Commerce Sales, in RUB billion, 2013, 2014 & 2015f • B2C E-Commerce Sales, in RUB billion, 2013, 2014 & 2015f • B2C E-Commerce Sales, in USD billion, 2014 & 2019f • B2C E-Commerce Sales, in USD billion, and in % Year-on-Year Change, 2013 - 2018f • B2C E-Commerce Sales, in USD billion, 2009, 2014 & 2019f • B2C E-Commerce Sales, in RUB billion, and in % Year-on-Year Change, 2013 - 2018f
  • 8. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 1. . Management Summary 08 – 09 2. Market Overview and International Comparisons 10 – 14 3. Overview of B2C E-Commerce Sales & Shares Forecasts 15 – 18 4. B2C E-Commerce Sales Forecasts 19 – 27 Table of Contents 8
  • 9. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 99 Russia: B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2013 - 2020f Source: revealed in the original report Source 2013 2014 2015f 2016f 2017f 2018f 2019f 2020f Revealed in the original report XX XX XX XX XX XX XX XX Revealed in the original report XX XX XX XX XX XX XX XX Revealed in the original report XX XX XX XX XX XX XX XX Revealed in the original report XX XX XX XX XX XX XX XX The estimates for the share of B2C E-Commerce sales of total retail sales in Russia range from X.X% to X.X% in 2014 .
  • 10. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS 10 XXX projects B2C E-Commerce sales in Russia to reach USD XX billion (EUR XX billion) in 2019, with CAGR of +XX% from 2014. Russia: B2C E-Commerce Sales, in USD billion, 2014 & 2019f XX.X XX.X 0 10 20 30 40 50 60 70 80 2014 2019f InUSDbillion CAGR +XX% Note: revealed in the original report Definition: revealed in the original report Source: revealed in the original report
  • 11. We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS Information on Social Media? www.twitter.com/ystats www.facebook.com/ystats www.slideshare.com/ystats www.scribd.com/ystats www.linkedin.com/company/ystats 1111 Contact or Follow us Copyright of cover picture by Fotolia.com How to contact yStats.com? yStats.com GmbH & Co. KG Behringstrasse 28a 22765 Hamburg Germany Phone: +49 (0) 40 - 39 90 68 50 Fax: +49 (0) 40 - 39 90 68 51 info@ystats.com More News? Please subscribe to our Newsletter on www.ystats.com Customized Research You need more Research?