Product Brochure: Europe Clothing B2C E-Commerce Market 2016

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EUROPE CLOTHING B2C E-COMMERCE MARKET 2016
PUBLICATION DATE: AUGUST 2016
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 8 TABLE OF CONTENTS I PAGE 9 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 10 METHODOLOGY I PAGE 11 RELATED REPORTS I PAGE 12 CLIENTS I PAGE 13-14 FREQUENTLY ASKED QUESTIONS
PAGE 15 ORDER FORM I PAGE 16 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:
Type of Product:
Category:
Covered Regions:
Covered Countries:
Language:
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Number of Charts:
Europe Clothing B2C E-Commerce Market 2016
Market Report
B2C E-Commerce
Europe
UK, Germany, France, Spain, Italy, Netherlands, Belgium, Austria,
Switzerland, Russia, Poland, Turkey, Greece, Czech Republic,
Hungary, Ukraine, Romania, Kazakhstan, Sweden
English
PDF & PowerPoint
129
PRICES* Single User License:
Site License:
Global Site License:
€ 950 (exc. VAT)
€ 1425 (exc. VAT)
€ 1900 (exc. VAT)
QUESTIONS
ANSWERED
IN THIS REPORT
What is the market size of clothing B2C E-Commerce in various countries of Europe?
How high is the share of online shoppers purchasing clothing in European markets?
How does clothing rank compared to other online product categories in the countries of this
region?
Which are the leading clothing E-Commerce websites in Europe?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions

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CLOTHING IS TOP PRODUCT CATEGORY SOLD ONLINE IN EUROPE,
ACCORDING TO YSTATS.COM REPORT
Clothing is one of the most popular product categories purchased by online
shoppers in Europe. It beat electronics, books and other product categories in terms of
online shoppers’ share in countries such as the UK, Germany, France, Russia, Poland, Turkey
and Finland in 2015. More than half of online shoppers in the EU made purchases of clothes
and sports goods last year.
With the online sales of fashion growing, B2C E-Commerce’s share of total retail sales
of this product category is also expanding. In the UK, over 10% of sales of clothing, footwear
and textile retailers were done online in the first six months of 2016. In Germany, the online
share is projected to reach over one third of sales within the next ten years. While the
online penetration is significantly lower in emerging Eastern European countries, B2C E-
Commerce sales of clothing are also growing there, rising at double-digit growth rates in
Russia, Turkey, and other markets.
Among the current challenges to the online fashion industry is the high rate of
returns, many of them resulting from the inability to try products before the purchase. New
virtual fitting and sizing technologies are being developed to help resolve this issue. Pure-
play online retailers such as ASOS, Zalando and Wildberries could especially benefit from
these innovations.

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MANAGEMENT SUMMARY
GLOBAL
 Product Categories Purchased Online, incl. “Fashion-Related Products”, in % of Online Shoppers, Q4 2015
 Product Categories Most Purchased Online, by Generation, incl. “Apparel”, in % of Online Shoppers, November
2015
 Product Categories Purchased Cross-Border, incl. “Clothing and Footwear”, in % Cross-Border Online Shoppers,
September 2015
 Breakdown of Preferred Channels of Buying “Clothing and Footwear”, in % of Online Shoppers, September 2015
 Top 20 Clothing E-Commerce Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in
minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, July 2016
EUROPE REGIONAL
 Product Categories Purchased Online in the EU, incl. “Clothes, Sports Goods”, in % of Online Shoppers, 2015
 Share of Online Shoppers Buying “Clothing, Sports Goods” Online, by EU Countries, Switzerland, Norway and
Turkey, in % of Online Shoppers and in % of Individuals, 2014 & 2015
 B2C E-Commerce Sales of Clothing and Footwear, by the UK, Germany and Italy, in USD billion, 2015 & 2020f, and
CAGR, in %, 2015-2020f
 Share of Online Shoppers Purchasing “Clothing and Footwear” Online, in % and in millions, by Belgium, France,
Germany, Italy, the Netherlands, Poland, Scandinavia, Spain, the UK, April 2015
 Share of Internet Users Webrooming and Showrooming for “Clothing, Shoes and Accessories”, Compared to
“Electronics”, by Germany, Austria and Switzerland, in %, May 2015
WESTERN EUROPE
4.1 UK
 Overview of Clothing B2C E-Commerce Market, August 2016
 B2C E-Commerce Sales of Clothing and Footwear, Electrical and Electronic Goods and Groceries, in GBP billion,
2014 & 2015e, in % Share of Total B2C E-Commerce Sales and in % Share of Retail Sales in the Respective Category,
2015e
 B2C E-Commerce Sales of Clothing and Footwear, in GBP billion, B2C E-Commerce Share of Total Retail Sales of
Clothing and Footwear, in %, and B2C E-Commerce Share of Total Retail Sales of Clothing, in %, 2015 & 2020f
 B2C E-Commerce Share of Total Retail Sales of Textile, Clothing and Footwear Retailers, Compared to B2C E-
Commerce Share of Total Retail Sales, in %, 2011-2015 & Q1-Q2 2016
 Product Categories Purchased Online, incl. “Clothes or Sports Goods”, in % of Online Shoppers, Q1 2015 & Q1 2016
 Product Categories Purchased Online, incl. “Clothes or Sports Goods”, in % of Online Shoppers, by Age Group and
Gender, Q1 2016
 Overview of Clothing B2C E-Commerce Players, August 2016
 Breakdown of Device Usage by Unique Visitors to 10 Selected Clothing Retailers’ Websites, by Device, in %,
December 2015
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TABLE OF CONTENTS (1 OF 5)
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WESTERN EUROPE (Cont.)
4.1 UK (Cont.)
 Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit
Duration, in minutes, Bounce Rate, in %, and UK’s Share of Total Visits, in %, July 2016
4.2 GERMANY
 Overview of Clothing B2C E-Commerce Market and Players, August 2016
 B2C E-Commerce Sales of Clothing, in EUR billion, and Year-on-Year Change, in %, 2011 - 2015
 B2C E-Commerce Sales of Fashion and Accessories, in EUR billion, 2014 & 2015
 Breakdown of B2C E-Commerce Sales of Fashion and Accessories by Sub-Categories, in %, 2014
 B2C E-Commerce Share of Total Retail Sales of Clothing, Shoes and Accessories, in %, 2015 & 2025f
 Product Categories Purchased Online, incl. “Clothing and Sports Goods”, in % of Online Shoppers, Q1 2015
 Top 5 Online Clothing Shops by B2C E-Commerce Revenue, in EUR million, 2014
 Top 5 Online Shops and Marketplaces to Purchase Clothing and Shoes, in % of Clothing Online Shoppers, October
2015
Duration, in minutes, Bounce Rate, in %, and Germany’s Share of Total Visits, in %, July 2016
4.3 FRANCE
 B2C E-Commerce Sales, by Product Category, in EUR billion, and Share of Total Retail Sales in the Respective
Category, in %, incl. “Clothing”, 2015
 B2C E-Commerce Sales of Clothing, Shoes and Home Textile, in EUR billion, 2014 & 2015
 Product Categories Purchased Online, in % of Online Shoppers, 2015
 Product Categories Purchased Online via Desktop and Smartphone, incl. “Clothing’, in % of Internet Users and in %
of Mobile Internet Users, H1 2016
 Breakdown of B2C E-Commerce Sales of Clothing by Retailer Types, in %, 12 Months to June 2015
Duration, in minutes, Bounce Rate, in %, and France’s Share of Total Visits, in %, July 2016
4.4 SPAIN
 Breakdown of B2C E-Commerce Sales of Fashion by Sub-Categories, in % and in EUR million, 2015
 B2C E-Commerce Share of Total Retail Sales of Clothing, Footwear, Accessories and Home Textiles, in Q1 2014 – Q2
2016
 Number of Online Shoppers of Clothing, Footwear, Accessories and Home Textiles Online, in millions, February
2014, February 2015 & February 2016
 Products Purchased Online, incl. “Fashion”, in % of Online Shoppers, 12 Months to November 2015
 Products Purchased via Mobile, incl. “Fashion”, in % of Online Shoppers, 12 Months to November 2015
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EUROPE (Cont.)
4.5 ITALY
 B2C E-Commerce Sales of Clothing and Accessories, in EUR billion, 2015 & 2016f
 B2C E-Commerce Exports of Clothing and Accessories, in EUR billion, 2015 & 2016f
 B2C E-Commerce Share of Total Retail Sales of Clothing and Accessories, in %, 2015 & 2016f
 Breakdown of Online Purchases of Clothing by Retailer Segment and Type, in %, 2016f
 Breakdown of Online Purchases of Clothing by Sub-Categories, in %, 2016f
4.6 NETHERLANDS
 B2C E-Commerce Sales of Clothing and Shoes, in EUR million, 2014
 Online Share of Total Spending on Clothing, in %, H1 2015 & 2020f
 Product Categories Purchased Online, incl. “Clothes, Sports Goods”, in % of Frequent Online Shoppers, 2014
4.7 BELGIUM
 Product Categories Purchased Online, incl. “Clothing and Sports Equipment”, in % of Online Shoppers, 2014
4.8 AUSTRIA
 Product Categories Purchased Online, incl. “Clothes, Sports Goods”, in % of Online Shoppers, Q1 2015
4.9 SWITZERLAND
 B2C E-Commerce Sales of Fashion and Shoes, in CHF billion, 2014 & 2015
EASTERN EUROPE
5.1 RUSSIA
 B2C E-Commerce Sales of Clothing and Shoes, in RUB billion, 2014 & 2020f
 B2C E-Commerce Sales by Product Categories, incl. “Clothing, Shoes”, in RUB billion, 2013 & 2014
 Product Categories Purchased Online, in % of Online Shoppers, incl. “Clothing, Shoes, Sports Goods”, 2014 & 2015
 Share of Online Purchasing “Clothing, Shoes and Sports Goods” Online, by Gender and Location Type, in %, 2014 &
2015
 Share of Online Shoppers Purchasing Clothing and Footwear Online from Russian Online Shops, Chinese Online
Shops and Others, by Total, Moscow, Large Cities, Medium Cities and Small Cities, in % of Online Shoppers, and
Rank of Clothing and Footwear among Other Product Categories, 2015
 Breakdown of Cross-Border E-Commerce Imports by Product Categories, incl. “Clothing and Shoes”, in %, 2015
 Channels Used to Purchase Clothing, incl. Online, in % of Consumers, March 2015 & March 2016
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EASTERN EUROPE (Cont.)
5.1 RUSSIA (Cont.)
 Reasons for Buying Clothing Online, in % of Consumers Buying Clothing Online, March 2016
 Top Online Retail Categories by Audience Reach, incl. “Apparel”, in million Unique Visitors, July 2015
 Top 10 Online Shops Specialized in Clothing, Shoes an Accessories, incl. E-Commerce Sales, in RUB million, Number
of Orders, in thousands, and Average Check, in RUB, 2015
Duration, in minutes, Bounce Rate, in %, and Russia’s Share of Total Visits, in %, July 2016
5.2 POLAND
 Product Categories Purchased Online, incl. “Clothes, Sports Goods”, in % of Online Shoppers, 2014 & 2015
 Product Categories Most Purchased Online, incl. “Clothing/Footwear”, in million Online Shoppers, April 2015
 Product Categories Purchased from Foreign Online Merchants, incl. “Clothing and Accessories”, in % of Cross-
Border Online Shoppers, April 2015
 Average Monthly Online Spending per Shopper, by Selected Product Categories, incl. “Clothing and Accessories”, in
PLN, April 2015
 Most Known E-Commerce Websites for Buying Clothing Online, in % of Internet Users, April 2016
Duration, in minutes, Bounce Rate, in %, and Poland’s Share of Total Visits, in %, July 2016
5.3 TURKEY
 B2C E-Commerce Sales of Clothing and Footwear, in USD million, 2015 & 2020f
 Product Categories Purchased Online, incl. “Clothes, Sports Goods”, in % of Online Shoppers, by Gender, 12 Months
to March 2015
 Product Categories Researched via Social Media Prior to Purchase, incl. “Clothing”, in % of Social Media Users, 2015
Duration, in minutes, Bounce Rate, in %, and Turkey’s Share of Total Visits, in %, July 2016
5.4 GREECE
 Product Categories Purchased Online, incl. “Clothes, Footwear, Sports Goods”, in % of Online Shoppers, 12 Months
to March 2015
5.5 CZECH REPUBLIC
 Product Categories Purchased Online, incl. “Clothing, Footwear, Fashion Accessories, Sports Equipment”, in % of
Online Shoppers, by Gender and Age Group, Q2 2015
 Breakdown of Online Shops’ Market Share in the “Fashion & Clothing” Category, in %, H1 2015
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EASTERN EUROPE (Cont.)
5.6 UKRAINE
 B2C E-Commerce Sales of Clothing and Shoes, in USD million, 2014 & 2015
 Breakdown of Online Shops in the Segment “Clothing and Shoes” by Market Share, in %, 2014 & 2015
5.7 ROMANIA
 Top 3 Product Categories in B2C E-Commerce, by Rank, incl. “Fashion”, 2014 & 2015
 Average Check in Selected Online Shopping Categories, incl. “Fashion”, in RON, 2014 & 2015
5.8 HUNGARY
 Breakdown of Product Categories Purchased Online, incl. “Clothing, Accessories, Sports Equipment”, in % of Online
Shoppers, 2014
5.9 KAZAKHSTAN
 Product Categories Purchased Online, incl. “Clothing, Shoes”, in % of Online Shoppers, 2013 & 2014
 Breakdown of B2C E-Commerce Sales of Top 50 Online Shops by Product Categories, incl. “Clothing and Shoes”, in
% and in USD million, 2014
 Breakdown of B2C E-Commerce Sales of the Top 5 Online Shops in the Category “Clothing and Shoes”, by
Companies, in %, 2014
SCANDINAVIA
6.1 SUB-REGIONAL
 Share of Online Shoppers Purchasing Clothing and Footwear Online, and in Cross-Border Online Shopping,
Showrooming and Webrooming, in % of Online Shoppers in the Respective Group, and Rank of Clothing and
Footwear among Other Categories, by Denmark, Finland, Norway, Sweden, and Scandinavia (Total), 2015
6.2 SWEDEN
 B2C E-Commerce Sales of Clothing and Shoes, in SEK billion, 2013 - 2015
 B2C E-Commerce Share of Total Retail Sales of Clothing and Shoes, in %, 2015
 Product Categories Purchased Online, in % of Online Shoppers, Q3 2015
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REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market
research. Secondary research is information gathered from
previously published sources. Our reports are solely based on
information and data acquired from national and international
statistical offices, industry and trade associations, business
reports, business and company databases, journals, company
registries, news portals and many other reliable sources. By using
various sources we ensure maximum objectivity for all obtained
data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to
ensure validity and reliability.
 The source of information and its release date are
provided on every chart. It is possible that the information
contained in one chart is derived from several sources. If this is
the case, all sources are mentioned on the chart.
 The reports include mainly data from the last 12 months
prior to the date of report publication. Exact publication dates are
mentioned in every chart.
Definitions
 The reports take into account a broad definition of B2C
E-Commerce, which might include mobile commerce. As
definitions may vary among sources, exact definition used by the
source (if available) is included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts,
rankings, line graphs and tables. Every chart contains an Action
Title, which summarizes the main idea/finding of the chart and a
Subtitle, which provides necessary information about the
country, the topic, units or measures
of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation
of all categories amounts to more than 100%. In this case, multiple
answers were possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the
following order: Cover page, preface, legal notice, methodology,
definitions, table of contents, management summary
(summarizing main information contained in each section of
report) and report content (divided into sections and chapters).
When available, we also include forecasts in our report content.
These forecasts are not our own; they are published by reliable
sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance
by using evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data
collection, for example the time of survey and number of people
surveyed, is provided in the form of a note. In some cases, the
note (also) contains additional information needed to fully
understand the contents of the respective data.
 When providing information about amounts of money,
local currencies are most often used. When referencing currency
values in the Action Title, the EUR values are also provided in
brackets. The conversions are always made using the average
currency exchange rate for the respective time period. Should the
currency figure be in the future, the average exchange rate of the
past 12 months is used.
METHODOLOGY OF OUR EUROPE CLOTHING B2C E-COMMERCE MARKET 2016 REPORT
Report Coverage
 This report covers the B2C E-Commerce market for
clothing in Europe. It takes into account a wide definition of the
clothing segment, including products referred to as apparel,
fashion, clothing, accessories and footwear. The exact definition
of the segment covered on each particular chart may differ
depending on the original source used. Besides sales figures,
penetration and rankings, this report also reveals important
market trends that affect clothing B2C E-Commerce, such as
mobile and cross-border shopping.
 The major advanced and emerging countries in Europe
are included in this report.
Report Structure
The global chapter opens the report, featuring global market
trends and rankings.
 The rest of the report is devoted to the European region
and divided by countries. The countries are grouped by three sub-
regions.
 Within each group, the countries are presented in the
order of descending total B2C E-Commerce sales.
 Within the country chapters, the following information is
covered, where available: B2C E-Commerce sales of clothing, the
share of online shoppers buying clothing online and the rank of
this category among other product categories, the share of B2C E-
Commerce on total retail sales of clothing and the share of
clothing on total B2C E-Commerce sales.
 For the two leading countries in the region, a text chart
with qualitative overview of the online clothing market, trends and
players is included.

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UPCOMING RELATED REPORTS
Asia-Pacific Clothing B2C E-Commerce Market 2016 July 2016 € 950
Europe B2C E-Commerce Market 2016 February 2016 € 2,950
Western Europe B2C E-Commerce Market 2016 February 2016 € 1,950
Eastern Europe B2C E-Commerce Market 2015 January 2016 € 1,950
Turkey B2C E-Commerce Market 2016 April 2016 € 950
Poland B2C E-Commerce Market 2015 January 2016 € 750
Russia B2C E-Commerce Market 2015 December 2015 € 950
Europe Online Payment Methods: Full Year 2015 March 2016 € 1,950
Europe B2C E-Commerce Delivery 2015 November 2015 € 950
Europe Cross-Border B2C E-Commerce 2015 August 2015 € 1,950
Global B2C E-Commerce Market 2016 June 2016 € 4,950
Africa B2C E-Commerce Market 2016 May 2016 € 1,950
Middle-East B2C E-Commerce Market 2016 May 2016 € 1,950
Latin America B2C E-Commerce Market 2016 March 2016 € 1,950
North America B2C E-Commerce Market 2015 November 2015 € 950
Asia-Pacific B2C E-Commerce Market 2015 October 2015 € 3,450
REPORT PUBLICATION
DATE
PRICE*
Global Clothing B2C E-Commerce Market 2016
August 2016 € 2,950

Product Brochure: Europe Clothing B2C E-Commerce Market 2016

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