Product Brochure: Asia-Pacific Online Payment Methods: Full Year 2015

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ASIA-PACIFIC ONLINE PAYMENT METHODS: FULL YEAR 2015
PUBLICATION DATE: MARCH 2016
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 7 TABLE OF CONTENTS I PAGE 8 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 9 METHODOLOGY I PAGE 10 RELATED REPORTS I PAGE 11 CLIENTS I PAGE 12-13 FREQUENTLY ASKED QUESTIONS
PAGE 14 ORDER FORM I PAGE 15 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:
Type of Product:
Category:
Covered Regions:
Covered Countries:
Language:
Formats:
Number of Charts:
Asia-Pacific Online Payment Methods: Full Year 2015
Market Report
Online Payment
Asia-Pacific
China, Japan, South Korea, Australia, India, Indonesia, Thailand,
Taiwan, Hong Kong, Vietnam, Malaysia, Pakistan
English
PDF & PowerPoint
115
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QUESTIONS
ANSWERED
IN THIS REPORT
Which online payment methods are preferred by online shoppers in Asia-Pacific?
What are the key trends in online payments in the countries of this region?
Which countries lead in terms of mobile payment development?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions

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ASIA-PACIFIC IS ONE OF THE GLOBAL LEADERS IN MOBILE PAYMENTS
With B2C E-Commerce sales growing rapidly, the online payment landscape in Asia-Pacific
remains dynamic. In China, the number of online payment users reached over a third of a billion
in mid-2015, accounting for more than 50% of Internet users, as revealed in yStats.com’s report.
Third-party payment services, such as Alipay and Tenpay, were the leading payment methods
used by online shoppers in China that year, while in Japan and South Korea online payments
were dominated by credit cards. Meanwhile, in less advanced markets, such as India, cash on
delivery was still used by a high double-digit share of online shoppers. Another popular online
payment method was bank transfer, chosen by more than two-thirds of online shoppers in
Indonesia.
Overall, emerging markets in Asia-Pacific are ahead of advanced markets when it comes to
the adoption of innovative payment methods, according to the research findings of yStats.com.
For example, the share of individuals using mobile wallets in emerging markets was almost
double that share in the advanced markets in mid-2015. In the previous year, China was the
highest-ranking country worldwide in share of mobile phone users making mobile payments both
for digital and non-digital goods, while India had the highest share of online shoppers who would
be willing to use digital currency.
Asia-Pacific is one of the leading regions worldwide in mobile payment use. Mobile
payment transactions in some of the countries in this region have been growing at triple-digit
rates, as shown in yStats.com’s report. Asia-Pacific is also one of the trend setters in this space.
Across the region, a number of mobile messengers launched payment services, such as LINE Pay
from Japan and Kakao Pay from South Korea. As online and mobile payments continue to grow,
competition remains intense.

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MANAGEMENT SUMMARY
GLOBAL
 Online and Mobile Payment Trends and News about Players, H1 2015
 Online Payment Trends and News about Players, H2 2015
 Breakdown of E-Commerce Sales by Cards and Alternative Payment Methods, by Region , in %, 2014 & 2019f
 Non-Cash Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015
 Share of Online Shoppers Paying with Cash on Delivery, in %, by Selected Emerging Markets, 2015
 Share of Online Shoppers Who Would Drop out of Purchase if the Preferred Method is Displayed on the Website
but is not Available at the Checkout, in %, September 2015
 Share of Consumers Who Are Satisfied with the Payment Methods Used, by POS, Browser and Mobile, in % of
Consumers in Selected Developed Countries, June 2015
 Payment Methods Used in M-Commerce, in % of Surveyed Mobile Phone Users, February 2015
 Mobile Payment User Penetration, in % of Shoppers, by Selected Regions and the USA, 2014
 Main Criteria For Adopting Innovative Payment Methods, in % of Consumers in Selected Developed Countries, by
Very Important and Rather Important, June 2015
 Perception of Security of Mobile Payments, by Selected Regions, and by Age Group, in % of Shoppers, 2014
 Mobile Payment Users Penetration, by Product/Service Category, by UK, France, Germany, Italy, USA, Japan,
Australia, Spain, China, in % of Mobile Phone Users, 2014
 Types of Mobile Payments Used for Purchasing Non-Digital Goods, by UK, France, Germany, Italy, USA, Japan,
 Types of Mobile Payments Used for Purchasing Non-Digital Services, by UK, France, Germany, Italy, USA, Japan,
 Share of Online Shoppers Who Would Use Digital Currency, in % of Online Shoppers, by Selected Countries and
Territories, 2014
ASIA-PACIFIC
3.1 REGIONAL
 Mobile Payment User Penetration, in % of Shoppers, by China, Japan, South Korea and Regional, 2014
 Share of Online Shoppers Paying with Cash on Delivery and Share of Online Shoppers Paying with Credit and Debit
Cards for Online Purchases, in %, August 2015
 Breakdown of Payment Methods Used to Pay for Taxi Ordered through a Mobile Application, in %, August 2015
 Digital Payment Methods Used, by Emerging and Developed Markets, in % of Consumers, August 2015
 Top Reasons for Using Online Payment Services, in % of Online Payment Service Users, August 2015
3.2 CHINA
 Share of Online Shoppers Who Used Digital Payment Systems to Pay for Online Purchases, in %, 2015
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TABLE OF CONTENTS (1 OF 4)
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ASIA-PACIFIC (Cont.)
3.2 CHINA (Cont.)
 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
 Number of Online Payment Users, in millions and in % Share of Internet Users, December 2012, December 2013,
December 2014, June 2015
 Breakdown of Electronic Payment Users by Gender, by Payment Method Type, in %, 2014
 Third-Party Online Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2012 - 2018f
 Breakdown of Third-Party Online Payment GMV, in %, and Total, in CNY trillion, Q2 2014 - Q2 2015
 Breakdown of Third-Party Online Payment GMV, by Providers, in %, 2013 & 2014
 Online Payment Service Providers Used, in % of Online Payment Users, December 2014
 Alipay’s Share of Total Payments for Online Purchases, in %, 2010 and 2014
 Mobile Payment Transactions’ Share of Total Online Payments, in %, 2014 & 2015
 Number of Mobile Payment Users, in millions and in % Share of Mobile Internet Users, December 2014 & June
2015
 Third-Party Mobile Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2010 – 2014
 Third-Party Mobile Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2012 - 2018f
 Third-Party Mobile Payment GMV, in CNY billion, and in % Year-on-Year Change, Q3 2014 - Q3 2015
 Number and Value of Electronic Payment Services Transactions, by Segment, incl. Online and Mobile, in billions
and in CNY trillion, and in % Year-on-Year Change, Q2 2015
 Reasons for Using Mobile Payments Offline, in % of Internet Users Using Mobile Payment Offline, August 2015
 Breakdown of Third-Party Mobile Payment Transaction Volume, by Provider, in %, 2014 & Q3 2015
 Breakdown of Mobile Payment Market by Provider, in %, Q3 2015
3.3 JAPAN
 Payment Methods Used in Online Shopping, in % of Online Shoppers, January 2015
 Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender, January 2015
 Breakdown of Most Used Online Payment Methods, in % of Online Payment Users, July 2015
 Breakdown of Preferred Devices Used for Making Online and Mobile Payments, in % of Online Payment Users, by
Age Group and Total, July 2015
 Mobile Wallet Penetration, in % of Mobile Phone Owners, and Mobile Wallet Use, in % of Mobile Wallet Owners,
August 2015
 Number and Value of Electronic Money Transactions, in millions and in JPY billions, and in % Year-on-Year Change,
2010-2014
 Value of Electronic Money Transactions, in JPY trillion, 2014 & 2021f
 Ways of Using E-Money, incl. “Using Smartphone or Mobile Phone”, in % of Internet Users, December 2014
 Brands of E-Money Used, in % of Internet Users Who Used E-Money, December 2014
3.4 SOUTH KOREA
 Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
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3.4 SOUTH KOREA (Cont.)
 Payment Methods Used in Online Shopping, in % of Online Shoppers, by Age Group and Gender, September 2014
 Activities Carried out via Mobile Instant Messengers, incl. Payment, in % of Mobile Instant Messenger Users, August
2015
 Share of Customers Who Have Used Mobile Payment Tools, in %, August 2015
 Share of Mobile Payment Users Starting to Use Mobile Payment in the Past Year, in %, August 2015
 Breakdown of Frequency of Use of Mobile Payments in Online Shopping, in % of Mobile Payment Users, August
2015
 Reasons for Using Mobile Payment Services, in % of Mobile Payment Service Users, March 2015
 Barriers to Using Mobile Payment Services, in % of Smartphone Users Who Do Not Use Mobile Payment Services,
March 2015
3.5 AUSTRALIA
 Selected Payment Methods Used in Financial Transactions, incl. BPAY and Online Banking, in % of Adults, 2008,
2011, 2014
 Breakdown of Awareness and Usage of Mobile Payments, in % of Smartphone Users, February 2015
 Number of Contactless Cards, in millions, 2010, 2014 & 2019f
 Share of Shoppers Preferring to Use Contactless Payments, by Selected Regions, in %, October 2015
3.6 INDIA
 Breakdown of Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2014
 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015
 Payment Methods Preferred in Online Shopping, by Gender, in %, July 2015
 Breakdown of Major Factors Which Encourage Online Shopping, incl. Payment, in % of Online Shoppers, December
2014
 Share of Cash on Delivery of E-Commerce Orders, in %, 2015e
 Value and Volume of Payment Transactions by Selected Non-Cash Payment Methods, incl. Mobile Wallets, in
millions and in INR billion, FY 2014-2015 & First 8 Months of FY 2015-2016
 Payment Methods Used in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, October 2015
 Payment Methods Offered by Top 5 Mobile Shopping Apps, September 2015
 Mobile Wallet Market Size, in USD million, 2014 & 2020f
3.7 INDONESIA
 Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014
 Payment Methods Used in Online Shopping, in % of Online Shoppers, August 2015
 Online Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
 Breakdown of Reasons for Not Using Online Payments When Shopping Online, in %, August 2015
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3.7 INDONESIA (Cont.)
 Reasons for Choosing a Particular Payment Method, in % of Online Shoppers Preferring the Method, 2014
 Awareness of Mobile Money, by Demographic Group, in % of Individuals in Each Group, November 2014
 Mobile Money, Bank and Nonbank Financial Institution Access and Use, in % of Individuals, November 2014
 Awareness of Mobile Money Providers, in % of Individuals Aware of at Least One Mobile Money Provider,
November 2014
3.8 THAILAND
 Payment Methods Used in Online Shopping, in % of Online Shoppers, May 2015
 Value and Volume of Online Payment, in THB billion and in millions, by Bank, Non-Bank and Total, 2010 – 2014 &
Q1 - Q3 2015
 Value and Volume of Mobile Payment, in THB billion and in millions, by Bank, Non-Bank and Total, 2010 – 2014 &
Q1 - Q3 2015
3.9 TAIWAN
 Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014
3.10 HONG KONG
 Payment Methods Used in Online Shopping, in % of Online Shoppers, August 2014
 Main Considerations in Online Shopping, incl. Payment, in % of Online Shoppers, December 2014
3.11 VIETNAM
 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
 Payment Methods Offered, in % of E-Commerce Companies, 2014
 Breakdown of Online Payment Service Providers Used, in % of E-Commerce Companies, 2014
3.12 MALAYSIA
 Number of Users of Network-Based E-Money, in millions, and in % Year-on-Year Change, 2011 – 2014 & H1 2015
3.13 PAKISTAN
 Share of Consumers Who Have Used Mobile Money and Who Have a Mobile Money Account, in %, December 2014
 Top Purposes of Using Mobile Money, in % of Mobile Money Users, 2014
 Mobile Money Providers Used, in % of Mobile Money Users, 2013 & 2014
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REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary
market research. Secondary research is information
gathered from previously published sources. Our reports are
solely based on information and data acquired from national
and international statistical offices, industry and trade
associations, business reports, business and company
databases, journals, company registries, news portals and
many other reliable sources. By using various sources we
ensure maximum objectivity for all obtained data. As a result,
companies gain a precise and unbiased impression of the
market situation.
 Cross referencing of data is conducted in order to
ensure validity and reliability.
 The source of information and its release date are
provided on every chart. It is possible that the information
contained in one chart is derived from several sources. If this
is the case, all sources are mentioned on the chart.
 The reports include mainly data from the last 12
months prior to the date of report publication. Exact
publication dates are mentioned in every chart.
Definitions
 The reports take into account a broad definition of
B2C E-Commerce, which might include mobile commerce. As
definitions may vary among sources, exact definition used by
the source (if available) is included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar
charts, rankings, line graphs and tables. Every chart contains
an Action Title, which summarizes the main idea/finding of
the chart and a Subtitle, which provides necessary
information about the country, the topic, units or measures
of currency, and the applicable time period(s) to which the
data refers. With respect to rankings, it is possible that the
summation of all categories amounts to more than 100%. In
this case, multiple answers were possible, which is noted at the
bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in
the following order: Cover page, preface, legal notice,
methodology, definitions, table of contents, management
summary (summarizing main information contained in each
section of report) and report content (divided into sections and
chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are
published by reliable sources. Within Global and Regional
reports, we include all major developed and emerging
markets, ranked in order of importance by using evaluative
criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data
collection, for example the time of survey and number of
people surveyed, is provided in the form of a note. In some
cases, the note (also) contains additional information needed
to fully understand the contents of the respective data.
 When providing information about amounts of
money, local currencies are most often used. When
referencing currency values in the Action Title, the EUR values
are also provided in brackets. The conversions are always
made using the average currency exchange rate for the
respective time period. Should the currency figure be in the
future, the average exchange rate of the past 12 months is
used.
METHODOLOGY OF OUR ASIA-PACIFIC ONLINE PAYMENT METHODS: FULL YEAR 2015 REPORT
Report Coverage
 This report covers the online payment market. It
takes into account a wide definition of online payment,
including payment methods used in online shopping and
mobile payment, such as remote and proximity payments.
 All major countries in the region are covered, while
data availability varied across the markets.
 The report includes data mostly published in 2015.
The exact date of publication of the source is stated on each
chart. The time period which the data refers to differs by
source.
Report Structure
 The countries in the region are presented in the
descending order of B2C E-Commerce sales. Besides country
and regional data, information about global development is
also included.
 Depending on data availability, the following types of
market information are included: the payment methods most
used in online shopping, number and volume of online and
mobile payment transactions, information about online and
mobile payment users. Not all the mentioned types of
information are available for each of the covered countries.
For the leading country in the region, also online and mobile
payment trends, including regulatory trends, and news about
major market players, such as payment providers, are
presented.

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UPCOMING RELATED REPORTS
Global Online Payment Methods: Full Year 2015 February 2016 € 2,950
Europe Online Payment Methods: Full Year 2015 March 2016 € 1,950
Global Online Payment Methods: Second Half 2015 February 2016 € 1,950
Global Mobile Payment Methods: Second Half 2015 February 2016 € 950
Asia-Pacific Online Payment Methods: Second Half 2015 January 2016 € 750
Company Profiles of 10 Leading Online Payment Service Providers 2015 July 2015 € 2,950
Asia-Pacific B2C E-Commerce Market 2015 October 2015 € 3,450
China B2C E-Commerce Market 2015 September 2015 € 950
India B2C E-Commerce Market 2015 September 2015 € 950
Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950
Indonesia B2C E-Commerce Market 2015 August 2015 € 750
Asia-Pacific Cross-Border B2C E-Commerce 2015 August 2015 € 950
Asia-Pacific B2C E-Commerce Delivery 2015 November 2015 € 950
Kazakhstan B2C E-Commerce Market 2015 November 2015 € 450
Central Asia & Caucasus B2C E-Commerce Market 2015 November 2015 € 1,450
Europe B2C E-Commerce Market 2016 February 2016 € 2,950
North America B2C E-Commerce Market 2015 November 2015 € 950
Global Cross-Border B2C E-Commerce 2015
Europe Cross-Border B2C E-Commerce 2015
August 2015
August 2015
€ 2,950
€ 1,950
REPORT PUBLICATION
DATE
PRICE*
Global Mobile Payment Methods: Full Year 2015
Asia-Pacific Online Payment Methods: First Half 2016
March 2016
July 2016
€ 1,950
€ 750

Product Brochure: Asia-Pacific Online Payment Methods: Full Year 2015

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