Eastern Europe B2C E-Commerce Report 2010 by yStats.com

Eastern Europe B2C E-Commerce Report 2010

April 2010

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RESEARCH ON INTERNATIONAL MARKETS
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April 2010

Publication Date
April 2010
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
174
Covered Countries
Russia, Poland, Ukraine, Czech Republic, Hungary
Price
€3,450 (excl. VAT)

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Key Findings
Covering Russia, Poland, Ukraine, Czech Republic & Hungary

• It is estimated that in several years, online tickets in Russia will account for 25%-30% of total ticket sales.

• In 2009, 40% of Polish Internet retailers said that their online sales had not been affected by the
economic crisis.

• 4% of the Ukrainian population had broadband access in 2009, less than Russia which had a share of 7%.

• The number of Internet users in the Czech Republic reached 5.7 million in 2009, accounting for 56% of the
total population.

• Although there are not many online shoppers in Hungary, many use the Internet as the main source of
product information.

Company and Product Information
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Germany


Table of Contents (1 of 6) - Russia
1. Trends 4. Products
• Proportion of Internet Users Aged 15 and over in • The Online Book Market in Russia
CEE Countries as % of the Population, 2008 & • Distribution of Internet Users Purchase Preference
2009 by Product Category in Russia, in %, 2007
• Internet and Mobile User Trends in Russia
• B2C E-Commerce Trends in Russia: Market
Development
• B2C E-Commerce Trends in Russia: Online Sales
• B2C E-Commerce Trends in Russia: Growth 5. Users / Shoppers
• Broadband Market Value in Russia, in USD million
and Wireless Access Share, in %, 2007-2012f • Development of Internet Users (million) and its
Share of Country Population in Russia, 2008-2013f
• Mobile Phone Subscribers in BRIC, in millions,
2009 & 2014f • Online Buyers in Eastern European Countries incl.
Russia, in % of total Internet Users, 2007-2008

2. Sales

• B2C E-Commerce Sales (2007-2009), Distance 6. Players
Selling (2007-2008) and Retail Sales (2006-2009)
in Russia, in EUR billion • Leading B2C E-Commerce Players in Russia; by
Assortments
• E-Commerce Sales by B2C, B2B and B2G, in RUB
billion and % B2C growth, 2006-2008 • Leading B2C E-Commerce Players in Russia; by
Unique Visitors and Audience Reach, February
2010
• Facts about Ozon.ru
• Facts about MVideo.ru
3. Shares • Facts about 003.ru
• Facts about Quelle.ru
• B2C E-Commerce Share of Total Retail and
• News about X5 Retail Group
Distance Selling in Russia, 2007-2008

Germany


Table of Contents (2 of 6) - Poland
1. Trends 4. Products

• Proportion of Internet Users in CEE Countries as • Goods and Services bought by Internet Shoppers
% of the Population, 2008 & 2009 over the Internet in Poland, in %, 2007 & 2008
• Poland vs. EU Broadband & Internet Usage • Assortment of Internet Shops in Poland, in %,
Indicators, 2004-2008 2008
• B2C E-Commerce in Poland: Sales and Number of • Amount of different Products offered by Internet
Stores Shops in Poland, in %, 2008
• B2C E-Commerce in Poland: Economic Crisis • Types of Goods and Services bought Online in
• B2C E-Commerce in Poland: Shopping Behavior Poland compared to the EU27 Average, in %,
Q2 2008
• B2C E-Commerce in Poland: Social Shopping
• Number of Internet Shops in Poland, 2002-2008
• Other Sales Channels Used by Internet Shops in
Poland, in %, 2008
• Logistics Companies Used by Internet Shops in
Poland, in %, 2008
• Top Online Payment Companies by Internet Shop
Use, in %, 2008
• Availability and Popularity of Payment Methods in
5. Users/Shoppers
Internet Shops, in %, 2008
• Individuals in EU Countries using the Internet on
• Value (in PLN million) and Volume of Internet
Average daily or almost every Day, incl. Poland, in
Transactions by Cash Cards, 2008
%, Q1 2009
• Percentage of Households in EU Countries with
Internet / Broadband Access, incl. Poland, in %,
Q1 2007-Q1 2009
2. Sales • Development of Internet Users (million) and
Percentage of Country Population (%) in Poland,
• B2C E-Commerce and total Retail Sales, in PLN 2007-2012f
billion, 2002-2008 • Internet Users in Poland by Net Income, in PLN
• B2C E-Commerce Sales by Country in Europe, incl. and %, 2004-2008
Poland, in GBP billion, 2009 & 2010f • Internet Shoppers in EU Countries by Gender,
ranked by Total, in %, Q1 2009
• Internet Shoppers in Eastern European Countries,
in % of total Internet Users, 2007-2008
• Internet Shoppers in Poland by Age Groups,
compared to the EU27 Average, in %, 2008
3. Shares

• B2C E-Commerce Share of total Retail Sales, in %,
2004-2008

Germany


Table of Contents (3 of 6) - Poland (cont.)
5. Users/Shoppers (cont.) 6. Players (cont.)

• Internet Shoppers in Poland: Internet Shop • Top Computer Internet Shops in Poland by Net
vs. Online Auctions, in % of Internet Users, Revenue, Number of Orders, Users, Average Net
2004-2008 Order Value, Net Profit, Number of Employees,
• Average Value of Online Transactions in Poland, and Owner, 2008
in PLN, Q2 2008, Q2 2009 • Top Health and Beauty Internet Shops in Poland by
• Development of Internet Shoppers in Poland Net Revenue, Number of Orders, Users, Average
compared to the EU27 Average, in %, 2004, 2006, Net Order Value, Net Profit, Number of Employees,
2008 & 2009 and Owner, 2008
• Frequency of Shopping on the Internet in Poland, • Top Gifts and Accessories Internet Shops in
in %, 2008 Poland by Net Revenue, Number of Orders, Users,
• Broadband Subscribers in Poland compared to Average Net Order Value, Net Profit, Number of
Germany, USA and the OECD, 2003-June 2008 Employees, and Owner, 2008
• Broadband Subscribers per 100 Inhabitants • Top Clothing Internet Shops in Poland by Net
compared to Germany, USA and OECD Average, Revenue, Number of Orders, Users, Average Net
2003-June 2008 Order Value, Net Profit, Number of Employees,
and Owner, 2008
• Broadband Subscribers in Poland, by Access
Technology compared to OECD Average in %, • Top Children Articles Internet Shops in Poland by
June 2008 Net Revenue, Number of Orders, Users, Average
Net Order Value, Net Profit, Number of Employees,
• Broadband Penetration and daily Internet Access
and Owner, 2008
in Poland vs. EU Comparison, in %, 2008
• Top Books and Multimedia Internet Shops in
Poland by Net Revenue, Number of Orders, Users,
Average Net Order Value, Net Profit, Number of
6. Players Employees, and Owner, 2008
• Top Sports and Tourism Internet Shops in
• Top 10 Online Shops in Poland; ranked by Net Poland by Net Revenue, Number of Orders, Users,
Revenue, in PLN million, 2008 Average Net Order Value, Net Profit, Number of
• Top 10 Online Shops in Poland; ranked by Unique Employees, and Owner, 2008
Visitors and Audience Reach, February 2010 • Top Automotive Internet Shops in Poland by Net
• Top 10 Online Shops in Poland; ranked by Revenue, Number of Orders, Users, Average Net
Number of Orders, in thousand, 2008 Order Value, Net Profit, Number of Employees,
and Owner, 2008
• Top 10 Online Shops in Poland; ranked by Number
of Monthly Average Users, 2008 • Top Delicatessen Internet Shops in Poland by Net
Revenue, Number of Orders, Users, Average Net
• Top Home and Garden Internet Shops in Poland by
Order Value, Net Profit, Number of Employees,
Net Revenue, Number of Orders, Users, Average
and Owner, 2008
Net Order Value, Net Profit, Number of Employees,
and Owner, 2008 • Facts about Agito.pl
• Top Photo, Consumer Electronics & Home • Facts about Euro.com.pl
Appliances Internet Shops in Poland by Net • Facts about Merlin.pl
Revenue, Number of Orders, Users, Average Net • Facts about Empik.com
Order Value, Net Profit, Number of Employees,
• News about Quelle.pl
and Owner, 2008

Germany


Table of Contents (4 of 6) - Ukraine
1. Trends 3. Shares

• Proportion of Internet Users in Ukraine and CEE • B2C E-Commerce Share of total Retail Sales,
Countries, in % of the population, 2008-2009 in %, 2008
• Internet Users and Broadband Penetration Rate in • Distance Selling Channels in Ukraine, compared
Ukraine and major CIS Countries, in %, Q1 2009 to the EMOTA Average, in %, 2008
• Internet Audience Trends in Ukraine, including
Regional Aspects
• Internet Usage, Access and Demographic Trends
in Ukraine
• Share of Internet Users who bought in an Online 4. Products
Shop at least once / who are aware of Online
Shopping, Ukraine and Eastern Europe, in %, 2008 • Top Online Searches by Product Category in
• Mobile Trends in Ukraine, including Usage and
Ukraine, 2007
Mobile Devices Sales
• Mobile Communication Trends in Ukraine, including
Regional and Demographic Aspects
• Mobile Communication Trends in Ukraine, including
Fixed and Mobile Comparison 5. Users / Shoppers

• Development of Internet Users and its Percentage
of Country Population in Ukraine, 2004-2008
• Internet Shoppers in Eastern European Countries
including Ukraine, in % of total Internet Users,
2007-2008

2. Sales 6. Players

• B2C E-Commerce (2008) and total Retail Sales in • Leading B2C E-Commerce Players in Ukraine; by
Ukraine, in UAH billion, 2006-2008 Assortments
• Leading B2C E-Commerce Players in Ukraine; by
2010

Germany


Table of Contents (5 of 6) - Czech Republic
1. Trends 5. Users / Shoppers (cont.)

• Proportion of Internet Users in CEE Countries, • Internet Shoppers in EU Countries by Gender,
as % of the population, 2008 & 2009 ranked by Total, in %, Q1 2009
• Internet Usage Indicators: Czech Republic vs. EU, • Internet Shoppers in the Czech Republic by Age
2004-2008 Groups, compared to the EU27 Average, in %,
• B2C E-Commerce in the Czech Republic: Product 2008
Categories and Online Shops • Internet Shoppers in Eastern European Countries,
• B2C E-Commerce in the Czech Republic: Product in % of total Internet Users, 2007-2008
Information and Reasons for Online Shopping • Development of Internet Shoppers compared to
• B2C E-Commerce in the Czech Republic: Delivery the EU27 Average, in %, 2004, 2006, 2008 & 2009
Costs and Products • Development of Internet Shoppers (millions) and
• B2C E-Commerce in the Czech Republic: Factors its Share of Country Population (in %) in the Czech
and Payment Methods Republic, 2005-2009
• Sources of Information about Products in the • Internet Shoppers vs. Non-Internet Shoppers in
Czech Republic, in %, 2008 the Czech Republic, by Age and Gender, in %,
2008
2. Sales • Broadband Subscribers in the Czech Republic,
compared to Germany, USA and the OECD,
• B2C E-Commerce and total Retail Sales in the 2003-June 2008
Czech Republic, in CZK billion, 2006-2009 • Broadband Subscribers per 100 Inhabitants in the
Czech Republic, comp. to Germany, USA and OECD
3. Shares Average, 2003-June 2008
• Broadband Subscribers by Access Technology in
• B2C E-Commerce Share of total Retail Sales in the Czech Republic, compared to the OECD
the Czech Republic, in %, 2006-2009 Average in %, June 2008
• Broadband Penetration and daily Internet Access in
4. Products
the Czech Republic vs. EU comparison, 2008

• Most Popular Products bought in Online Shops in
6. Players
the Czech Republic, in %, 2007 & 2008
• Types of Goods ordered over the Internet in the
• Awareness of Online Shops in the Czech Republic,
Czech Republic, in % of Individuals Age 16+,
in %, 2008
Q2 2009
• Awareness of Online Auctions in the Czech
• Types of Goods and Services bought online in the
Republic, in %, 2008
Czech Republic compared to the EU27 Average,
in %, Q2 2008 • Leading B2C E-Commerce Players in the Czech
Republic; by Unique Visitors and Audience Reach,
5. Users / Shoppers Feb. 2010
• Facts about Alza.cz
• Individuals in EU Countries using the Internet on • Facts about Kasa.cz
Average daily or almost every Day, incl. Czech
• Facts about Mall.cz
Republic, in %, Q1 2009
• Facts about Aukro.cz
• Percentage of Households in EU Countries with
Internet / Broadband Access, incl. Czech Republic, • Facts about Ebay.cz
in %, Q1 2007-Q1 2009 • News about Quelle.cz
• Development of Internet Users (millions) and its • News about T-Mobile.cz
Share of Country Population (in %) in the Czech
Republic, 2005-2009

Germany


Table of Contents (6 of 6) - Hungary
1. Trends 5. Users / Shoppers

• Proportion of Internet Users in CEE Countries, • Individuals in Europe using the Internet on
as % of the population, 2008-2009 average daily or almost every Day, including
• Broadband & Internet Usage Indicators: Hungary Hungary, in %, Q1 2009
vs. EU, 2004-2008 • Percentage of Households in the EU with Internet
• B2C E-Commerce in Hungary: General Trends Access / Broadband Connections, including
Hungary, in %, Q1 2007-Q1 2009
• B2C E-Commerce in Hungary: Online Spending
and Price Comparison Sites • Development of Internet Users and its Percentage
of Country Population in Hungary, 2000 & 2009
• B2C E-Commerce in Hungary: Reasons to buy
Online and Payment Methods • Internet Shoppers in Europe by Gender, ranked
by Total, in %, Q1 2009
• Payment Methods used for Purchases made at
Hungarian Online Stores, in %, 2008 • Internet Shoppers in Hungary by Age Groups,
compared to the EU27 Average, in %, 2008
• Delivery Methods used for Purchases made at
Hungarian Online Stores, in %, 2008 • Development of Internet Shoppers in Hungary,
compared to EU27 Average, in %, 2004, 2006,
• Mobile Internet Trends in Hungary
2008, 2009
• Internet Shoppers in Eastern European Countries,
in % of total Internet Users, 2007-2008
• Broadband Subscribers in Hungary, compared to
2. Sales Germany, USA and the OECD, 2003-June 2008
• Broadband Subscribers per 100 Inhabitants in
• B2C E-Commerce and total Retail Sales in Hungary, Germany, USA and OECD Average,
Hungary, in HUF billion, 2005-2008 2003-June 2008
• Broadband Subscribers in Hungary, by Access
Technology, compared to the OECD Average in %,
June 2008
• Broadband Penetration and daily Internet Access
3. Shares in EU Comparison, 2008

• B2C E-Commerce Share of total Retail Sales in
Hungary, in %, 2005-2008
6. Players
• Distance Selling Channels in Hungary, compared
to the EMOTA Average, in %, 2008
• Leading B2C E-Commerce Players in Hungary;
by Assortments
• Leading B2C E-Commerce Players in Hungary; by
4. Products 2010
• Facts about Bookline.hu
• Types of Goods and Services bought online in • Facts about Groby.hu
Hungary, compared to the EU27 Average, in %, • Facts about Ebolt.hu
Q2 2008 • Facts about Vatera.hu
• Facts about Teszvesz.hu

Germany


Samples

Trends Sales Shares Products Users / Shoppers Players

The number of Internet users in the Czech Republic reached
5.7 million in 2009, accounting for 56% of the total population.
Development of Internet Users (millions) and its Share of Country Population (in %) in the Czech Republic,
2005-2009
10 70%

9
54%
56% 60%
8
Number of Internet Users (million)

opulation
7 45% 50%
41%

Percenta of Country Po
6 5,5
5,7
40%
32%
5 4,6
4,2
30%
4

age
3,3
r

3 20%
2
10%
1

0 0%
2005

2006

2007

2008

2009
Number of Internet Users Percentage of Country Population
g y p

Source: Czech Statistical Office, 2009

122


Trends Sales Shares Products Users / Shoppers Players

Bookline.hu is a Hungarian online shop that sells books and
accounted for sales of HUF 2.4 billion in Q3 2009.
Facts about Bookline.hu

Name of Company Bookline

Homepage www.bookline.hu

Shareholder/Owner Central European Media & Publishing

Vertical Integration Retailer

Business Model Product Range Shop / Target Group Shop

Product Range Books

• 2009 third quarter net revenues of 2.4 billion forint reached a 12.6%
increase over the same period the previous year
• Bookline.hu sustained after-tax losses of HUF 178m (EUR 671,918) in the
Revenue/Financials first three quarters of 2009, compared to after-tax losses of HUF 134m in
Q1-Q3 of 2008 as expenses related to financial transactions more than
tripled to HUF 24m during the period, the company revealed in its Q1-Q3
unaudited report compiled according to Hungarian Accounting Standards.

• Bookline.hu was founded in 2001.
Others
• Nearly 408,000 people were registered in September 2009.

Source: Trade Press, Company Research

169

Germany

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