Personal Information
Organização/Local de trabalho
Greater New York City Area United States
Cargo
Sleep = overrated. Full stack, growth, B2B. Marketing & PR Director at Transfix.
Setor
Advertising / Marketing / PR
Site
xochiada.me
Sobre
WHAT DO I DO?
Reporting to the CTO, I lead marketing and public relations at Transfix, a NYC-based on-demand freight logistics startup. Media call us "Uber of Trucking."
IN A NUTSHELL, I AM A
Highly abstract thinker and spatial reasoner.
...I love tinkering and strategy. Right at home in the trenches, or elbow-deep in data; yet keenly aware of the relationship between details and the big picture.
Chronic initiator.
...I've built analyst relations, PR, digital marketing, social business and innovation programs from the ground up.
Aspiring data nerd.
...My undergrad in poli-sci & public law shaped my appreciation for solid research & analysis.
Closet artist.
...My long history in.
Marcadores
social media
b2b
social selling
linkedin
social sales
sales
twitter
facebook
youtube
buyer journey
buyer persona
buyer mapping
lead generation
cold calls
demand generation
prospecting
social business
content marketing
content strategy
social media marketing
social media strategy
digital media
cds global
magazines
magazine
Ver mais
Apresentações
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Há 7 anos
The Ultimate Guide To Startup Sales Tools (2015)
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2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North America
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Repurpose, Reuse and Refresh Content
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Technology B2B Content Marketing: 2014 Benchmarks, Budgets & Trends North America
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The State of Native Advertising
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B2B Marketers: Sharpen Your Storytelling Skills (Workshop)
LookBookHQ
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Justin Kirby
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The State of Search
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10 Rules for Buyer Persona Development
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Rebecca Lieb
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Masters of SlideShare
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Social, Digital & Mobile Around The World (January 2014)
We Are Social Singapore
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Tech Trends 2014
frog
•
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86 Revealing Charts From the 2013 State of Inbound Marketing Report
HubSpot
•
Há 10 anos
Four Laws of Social Business (Jeremiah Owyang, Altimeter Group)
SMASH Summit
•
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"The World's Most Valuable Whiteboard Session" by Steve Jobs
Jeremy Waite
•
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Advice for a New CMO
David Berkowitz
•
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B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America
Content Marketing Institute
•
Há 11 anos
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J. Walter Thompson Intelligence
•
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Deliberately Disruptive: Lessons from Atlantic Media Company's Digital Direction
Malcolm Netburn
•
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From co-creation to collaboration
Steven Van Belleghem
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Saneel Radia
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Ideo Brainstormers
Jay Goldman
•
Há 15 anos
The IDEO Process
Frank Schwab
•
Há 16 anos
Visual Storytelling 101
JESS3
•
Há 11 anos
Personal Information
Organização/Local de trabalho
Greater New York City Area United States
Cargo
Sleep = overrated. Full stack, growth, B2B. Marketing & PR Director at Transfix.
Setor
Advertising / Marketing / PR
Site
xochiada.me
Sobre
WHAT DO I DO?
Reporting to the CTO, I lead marketing and public relations at Transfix, a NYC-based on-demand freight logistics startup. Media call us "Uber of Trucking."
IN A NUTSHELL, I AM A
Highly abstract thinker and spatial reasoner.
...I love tinkering and strategy. Right at home in the trenches, or elbow-deep in data; yet keenly aware of the relationship between details and the big picture.
Chronic initiator.
...I've built analyst relations, PR, digital marketing, social business and innovation programs from the ground up.
Aspiring data nerd.
...My undergrad in poli-sci & public law shaped my appreciation for solid research & analysis.
Closet artist.
...My long history in.
Marcadores
social media
b2b
social selling
linkedin
social sales
sales
twitter
facebook
youtube
buyer journey
buyer persona
buyer mapping
lead generation
cold calls
demand generation
prospecting
social business
content marketing
content strategy
social media marketing
social media strategy
digital media
cds global
magazines
magazine
Ver mais