2. Introduction
• Pakistan is one of those developing countries which are
suffering from Americanization and cultural invasion due to
the foreign channels on TV.
• International channels like star plus, HBO, Sony, star movies
and other national channel showing foreign content are most
favorite channels for people in Pakistan.
3. Significance of Study
• International Media is often considered to have a lot of
importance in Pakistan.
• This study will provide readers with an insight of the idea
whether there are any impacts that are caused by
international media. If there are, then what are those impacts
and what is its future in Pakistan?
4. Objectives
• To find out the popularity of international media in Pakistan.
• To find out what are the effects cause by international media
on Pakistani media, youth, children, culture and whole
society.
• To find out the future of international media in Pakistan.
5. Literature Review
• Things have gotten out of hand for Pakistan because of a lot
of foreign content in Pakistani media.
• The foreign media especially dramas has severely affected our
society from the five years old to 80.
• Many of our advertisements, television programs, films, cable
and even websites have adopted Indian and western styles
and themes.
6. • In Pakistan almost every child is a television addict.
• The average child watching television sees adults behaving
immoral, cheating, killing each other, shouting, crying etc.
• It teaches children that all adults behave in similar manner as
shown in TV programs and that they too have every right to
do the same.
7. • But Foreign media especially western media also liberalize the
Pakistani media and introduce the new dimensions of films.
• It also helps youth to be up to date and learn new things.
8. Research Methodology
• The method that has been used to carry out this research is
Survey.
• This survey has been carried out in the general people, but
most of them are students.
• The total number of respondents for this research were 100.
9. • The Unit of Research that has been used for the research
is questionnaire.
• In order to remove any ambiguity, respondents were
entertained one by one so that they might not get
confuse and can easily respond to questions.
10. Results
• Type of Media mostly
watched
International Media ---60%
National Media --- 40%
11. • Type of International Media
people mostly watch
Hollywood --- 47%
Bollywood --- 36%
Turkish --- 17%
Result
12. Result
• The Media Which Cause
More Effects
Electronic Media --- 88%
Print Media --- 12%
13. Result
• Effect on Pakistani Media
• Negative --- 31%
• Positive --- 14%
• Both --- 55%
14. Result
• Effect on Society
• Negative --- 19%
• Positive --- 12%
• Both --- 69%
15. Result
• Effect on Youth
Negative --- 30%
Positive --- 8%
Both --- 62%
16. • Effect on Children
Negative --- 43%
Positive --- 5%
Both --- 52%
Result
17. • Effect on Culture
Negative --- 49%
Positive --- 6%
Both --- 45%
Result
18. • People want international
media in Pakistan
Yes --- 58%
No --- 21%
Maybe --- 21%
Result
19. Conclusion
• The youngsters usually spend 3-4 hours daily against
Television and have only two reasons or list of preferences to
watch TV: Entertainment and Leisure. And this Entertainment
and Leisure is sought out from the foreign channels mostly
instead of Pakistani channels (As shown in results).
20. • lots of people are satisfied with international media. While
those who are not satisfied, are so because they believe that
international programs are spreading vulgarity and
immorality. But, even if they are not satisfied they still want
international media in country.
