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Social Media for Accountants - II -

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When a business is looking to contact an accountant, chances are the first thing they will do is “google” it. This presentation, for a series of Chartered Accountants Ireland seminars, looks at social media in relation to practicing accountants and finishes off with a few tips for your mobile office.

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Social Media for Accountants - II -

  1. 1. Social Media for Accountants Helen Cousins for Chartered Accountants Technology Seminar for Practitioners2012 © Copyright Helen Cousins, Xcel Business Solutions 2012
  2. 2. Business Development Strategy2012 2
  3. 3. Social Media – Why bother?2012 3
  4. 4. Marketing is Essential “The purpose of business is to create and keep a customer.” Peter Drucker (1909 – 2005)2012 4
  5. 5. Your Web Presence - Your Reputation Your website is not your web presence VOICE (Your Web Site) SHADOW (What Everyone Else Says about You) FOOTPRINT (Ads, Social, Email, Your other Online Activities) Source: Gareth Dunlop | Fathom2012 5
  6. 6. Social Media – what are they really? Dialogue2012 6
  7. 7. Social Media are not a Strategy2012 7
  8. 8. Online Participation Contributors 1% Commenters 9% Lurkers 90%2012 8
  9. 9. Online Participation Contributors 1% Commenters 9% Lurkers 90% Stand out from the crowd! Contribute content2012 9
  10. 10. Practice Development toolkit It’s social, not sales - not hard sell Establish credibility, reputation, ethos, client connection & service  brand Who do your clients do business with? Who are you employing? Current business news Build local, national, global networks Remember it’s not about you2012 10
  11. 11. What’s being said about you? Have you Googled your name/business name?2012 11
  12. 12. Online reputation – “drunkgate” Source: Primary Position blog2012 12
  13. 13. If you have Social Media accounts… You should contribute monitor reply moderate comments post updates engage & network2012 13
  14. 14. If you have Social Media accounts…  The true cost is time  These platforms belong to others  Understand basics before you engage never, ever “spam” • directing unwanted “me” information at specific followers • that includes your blog, your video, your infographic2012 14
  15. 15. No brainers for Accounting Practices Blog Online portfolio Shows expertise, ethos, personality Improve ranking on search engines LinkedIn Online profile Networking – answer niche questions If active – opportunities2012 15
  16. 16. Employers Beware!2012 16
  17. 17. The Office & Your Mobile Phone Communications Calendar Logistics2012 17
  18. 18. Communications… more than a phone2012 18
  19. 19. Synchronise your Calendars2012 19
  20. 20. Logistics … out and about2012 20
  21. 21. Don’t know how to …? Type your search into Google, or … … you’ll find a video here 2012 21
  22. 22. Connect with Xcel Business Solutions Helen Cousins Please introduce yourself if you send a LinkedIn request, as I only connect with people on LinkedIn that I know in the real world 2012 22

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