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Social media for researchers: Increase your research competitiveness using Web 2.0 tools

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In this workshop (Institute for Research in Biomedicine, IRB Barcelona, 1 June 2017) I summarised the benefits which can be gained from use of social media (specially blogs, Twitter and other social networks and repositories) to support research activities, and I provided examples of these innovative emerging resources as tools for scientific communication. Structure of the lecture: Introduction, Altmetrics, It's Europe!, Active listening, Blogging, Microblogging, Networking, Sharing, Strategy, The ten commandments, To deepen, Conclusions.

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Social media for researchers: Increase your research competitiveness using Web 2.0 tools

  1. 1. IRB Barcelona, 1 June 2017 Social media for researchers Increase your research competitiveness using Web 2.0 tools Xavier Lasauca i Cisa @xavierlasauca https://www.flickr.com/photos/mkhmarketing/8468788107
  2. 2. • To get new information • To increase the impact and visibility of research papers • To engage with fellow researchers and meet new collaborators • To improve a researcher's public profile, build your on line reputation and thus competitiveness • As part of the research process Using social media can be really beneficial: https://www.flickr.com/photos/mkhmarketing/8540717756
  3. 3. https://www.flickr.com/photos/67623309@N07/6286036061 Overview
  4. 4. https://www.cartoonstock.com/directory/e/evolution_of_man.asp The homo mobilis!
  5. 5. https://www.theguardian.com/technology/2017/feb/15/dutch-led-scheme-smartphone-traffic-lights-whatsapp#img-1
  6. 6. Source: Mobile Is Eating the World, by Benedict Evans
  7. 7. http://www.nature.com/news/online-collaboration-scientists-and-the-social-network-1.15711
  8. 8. Altmetrics!
  9. 9. Some remarks about altmetrics…  Track the dissemination of research beyond academia  Show the attention, reception, and response to a published work prior to it being cited  Can be applied to non-traditional research outputs like data-sets and blog posts  Show research impact in real-time — scholars and journals don’t have to wait for their score to be released, like in the Journal Citation Reports Source: Enter Alternative Metrics: Indicators that capture the value of research and richness of scholarly discourse https://www.flickr.com/photos/nirak/512878595
  10. 10. http://ec.europa.eu/research/openscience/index.cfm?pg=home&section=monitor It’sEurope!
  11. 11. https://tinyurl.com/H2020AGA Source: AGAUR
  12. 12. “This is me and my digital circumstance” Miquel Duran
  13. 13. R20=LC3S
  14. 14. LC3S Listen Create Communicate Connect Share
  15. 15. Listen
  16. 16. Create https://www.flickr.com/photos/philandjo/12513695414
  17. 17. http://www.altmetric.com/blog/interactions-here-in-the-blogosphere/
  18. 18. Motive A: Visibility Motive B: Networking Motive C: Information increase own impact connect with peers be up to date be found by peers and other stakeholders stay in touch with colleagues be part of a conversation present self/own work be(come) part of a community anticipate trends Source: (Micro)blogging Science? Notes on Potentials and Constraints of New Forms of Scholarly Communication, by Cornelius Puschmann
  19. 19. http://sociologicalimagination.org/archives/13910
  20. 20. It increases your visibility within academia. It increases your visibility outside academia. It increases your visibility more than a static site. It’s a great way of making connections. It makes it easier for people to find your published work. It’s a great way to promote events and call for papers. https://www.flickr.com/photos/anonymouscollective/4263193267
  21. 21. https://www.flickr.com/photos/miuenski/5887393036/
  22. 22. http://rrresearch.fieldofscience.com/
  23. 23. “The purpose of keeping the blog is to give me a semi-public place to describe the ongoing process of doing and thinking about my lab’s research. I hope I’ll use it to describe or explain (mainly to myself) the scientific issues I'm thinking about: - what experimentswe’ve done - what the resultswere if they worked (or possible explanations for why they didn’t work) - what experiments I think we might do or should do when time and resources permit.” Rosemarie (‘Rosie’) Redfield
  24. 24. http://rrresearch.fieldofscience.com/2010/12/arsenic-associated-bacteria-nasas.html
  25. 25. http://www.fonamental.cat/
  26. 26. http://blogs.lse.ac.uk/impactofsocialsciences/
  27. 27. http://blogs.lse.ac.uk/impactofsocialsciences/2014/12/28/shorter-better-faster-free/ http://blogs.lse.ac.uk/impactofsocialsciences/2016/01/25/how-to-write-a-blogpost-from-your-journal-article/
  28. 28. Communicate https://www.flickr.com/photos/30767852@N00/3460078384/
  29. 29. http://blogs.lse.ac.uk/impactofsocialsciences/2012/04/19/blog-tweeting-papers-worth-it/
  30. 30. http://www.nature.com/naturejobs/science/articles/10.1038/nj7538-263a
  31. 31. # (hashtag) used to categorise tweets. Keyword. Text URL (link)
  32. 32. https://www.flickr.com/photos/10411888@N06/5706941473/
  33. 33. A B C D
  34. 34. People who have retweeted or favorited the tweet Number of times this tweet has been retweeted
  35. 35. 1 2
  36. 36. A player more with pulmonary embolism? Teletovic, Varejão, Mickel... Tall players, lot of flights... Are they a risk group? #basketball #pulmonary
  37. 37. Is there anything as rewarding for a researcher as responding to a hypothesis in a short time?
  38. 38. Twitter has very direct, and very relevant implications for those in Public Health
  39. 39. It’s a great way to get information you otherwise wouldn’t At conferences, Twitter is invaluable for stimulating discussion and finding out what is happening in other sessions For lecturers, Twitter can contribute to discussions and deepen understanding The way we translate information is changing https://www.flickr.com/photos/47400163@N05/7846842772
  40. 40. #ISMBECCB
  41. 41. Using Twitter, you can join conversations with other delegates Delegates write short comments and quote speakers and you can ask for clarification, ask questions, offer opinions and thoughts Even if you’re not at the conference, you can still be involved https://www.flickr.com/photos/47400163@N05/7846842772
  42. 42. http://www.flickr.com/photos/72211347@N00/327122302# I am a researcher and I am on Twitter… Now what?
  43. 43. http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-guide/ http://www.lwec.org.uk/sites/default/files/TwitterTips.pdf
  44. 44. Connect https://www.flickr.com/photos/58754750
  45. 45. General networks Specific networks
  46. 46. Share https://www.flickr.com/photos/rohitchhiber/6038689637
  47. 47. Articles and presentations (Slideshare, issuu) Social bookmarking (Delicious, Diigo) Images (flickr, Instagram) and videos (YouTube) Bibliographic data management (Zotero, Mendeley)
  48. 48. Slideshare
  49. 49. Delicious
  50. 50. Google hangouts http://www.youtube.com/watch?feature=player_embedded&v=4sfQg9IKO8A
  51. 51. http://contemplativemammoth.wordpress.com/2013/01/02/six-ways-to-use-google-hangouts-for-academic-productivity/
  52. 52. Instagram
  53. 53. https://www.flickr.com/photos/56695083@N00/4464828517/ ©PhotobyKatBPhotography Ready?
  54. 54. Strategy • Define objectives about online presence (as individual researcher or research group) • Explore the tools and choose the most appropriate • Develop your network • Encourage feedback and discussion http://www.flickr.com/photos/ybot84/7850997682/
  55. 55. The ten commandments
  56. 56. 10 Simple Steps to Building a Reputation as a Researcher, in Your Early Career 1. Register for an ORCID identifier 2. Register for information hubs: LinkedIN, Slideshare, and a domain name of your own 3. Register for Twitter 4. Write and share a 1-paragraph bio 5. Describe your research program in 2 paragraph 6. Create a CV and share it 7. Share (on Twitter & LinkedIN) news about something you did or published; an upcoming event in which you will participate; interesting news and publications in your field 8. Make writing; data; publication; software available as Open Access 9. Set up tracking of your citations, mentions, and topics you are interested in using Google scholar and Google alert, 10. Find your Klout score, H-index. Source:MicahAltman,sBlog http://nepalireporter.com/21956/paul-van-dyk-returns-uae/
  57. 57. Top 10 tips to get started 1. Explore online guides (start with this). 2. Do some “lurking” (look at examples of good practice). 3. Locate pertinent and relevant online sources (e.g. who to follow on Twitter, interesting bloggers). 4. Start using content aggregation and curation tools (e.g. RSS, Diigo). 5. Identify a few key tools and start with those – know your limits! 6. Develop your network (e.g. LinkedIn, Twitter). 7. Join academic social network sites (e.g. ResearchGate, Mendeley). 8. Create your own website 9. Start blogging and twittering about your research (or whatever else takes your fancy!). 10. Keep your purpose and audience in mind. Source:IntroductiontoSocialMediaforresearchers,byGillesCouzin http://www.forbes.com/pictures/eeel45jfeg/1-tiesto-22-million/
  58. 58. Researcher Blog Twitter Social media Science dissemination Personal brand +Online reputation +Visibility +Impact +Prestige +Influence http://www.flickr.com/photos/waywuwei/4611542919/sizes/o/
  59. 59. https://www.flickr.com/photos/funksoup/403990660 To deepen…
  60. 60. http://www.plosbiology.org/article/info%3Adoi%2F10.1371%2Fjournal.pbio.1001535?utm_source=&utm_medium=&utm_campaign=
  61. 61. http://connectedresearchers.com/online-tools-for-researchers/
  62. 62.  Public Consultation: ‘Science 2.0’: Science in Transition European Commission. 2014  Emerging reputation mechanisms for scholars European Commission. 2015  Making Open Science a Reality OECD. 2015  Open Innovation, Open Science, Open to the World: a vision for Europe European Commission. 2016  Next generation metrics European Commission. 2017 https://www.flickr.com/photos/european_parliament/10943216394
  63. 63. Conclusions https://www.flickr.com/photos/niaid/14861104355
  64. 64. .
  65. 65. http://www.flickr.com/photos/kugelfisch/3558561251/sizes/l Xavier Lasauca i Cisa Direcció General de Recerca Departament d’Empresa i Coneixement Generalitat de Catalunya www.xavierlasauca.cat @xavierlasauca