1. Finance workshop
The top 5 reasons why an investor will NOT
invest in your startup
Martin van Wunnik
Xavier Corman
Vladimir Blagojević
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Xavier Corman van Wunnik Vladimir 1

2. Who are we ?
Martin van Wunnik
Xavier Corman
Vladimir Blagojević
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Xavier Corman van Wunnik Vladimir 2

3. This presentation is available for free:
http://www.slideshare.net/xaviercorman
http://www.slideshare.net/FinanceCoach24
http://www.slideshare.net/VladimirBlagojevic
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Xavier Corman van Wunnik Vladimir 3

4. http://www.ideaowl.com/blog/2011/06/microconf-2011-3-surprises-
and-learnings-from-best-conference-ever/
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5. Investor’s motivations
1. Team
2. Business model
3. Scalability
4. ROI
5. Exit strategy
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6. Team
Marketing Sales
CEO
Technical Operational
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7. Business model
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8. Business model
“How will you make money ?”
Tech startup: Your product is only 1/3 !
Freemium (« build a community »)
Burn rate, cash crunch, « valley of death »
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9. Required Cash-Flow
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10. A Scalable Business
Checklist
@VladBlagi
10steps2.com Get your innovations funded
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11. WHAT ARE YOU BUILDING?
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10steps2.com

12. 19/09/2012 Xavier Corman | Martin | Martin van|Wunnik Blagojević
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13. WHAT IS YOUR INVESTOR THINKING
ABOUT?
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14. YOU ARE BUILDING A MONEY
MAKING MACHINE
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15. Who is
buying?
Why are you
How will you
worth buying?
make money?
Why are you
different?
How will you
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reach
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customers?

16. AND IT’S GOT TO BE SCALABLE
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17. Easy to deliver Big, growing
market of buyers
Easy to sell Unfair advantage
Repeatable Scalable
business growth engine
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18. 10 STEPS TO A SCALABLE BUSINESS
A free course at 10steps2.com
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Xavier Corman van Wunnik Vladimir 18
10steps2.com

19. ROI = Return on Investment
Bank loan
100 + 12 = 112
Principal & Interest
 Able to pay back over time
 Guarantees
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20. 100
122
506
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21. 19/09/2012 Xavier Corman | Martin | Martin van|Wunnik Blagojević
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22. www.impulse.de
weighted average cost of capital (WACC)
Cost of Equity (Re) = Rf + Beta (Rm-Rf).
After-tax cost of debt
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23. Exit Strategy
A business angel is a wealthy individual who invests in a startup
company with his or her own money with the aim of achieving a
financial return through capital gain at exit.
VC/IPO
VC
BA
FFF
YOU
No STRATEGY to the next step => NO INVESTOR !
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24. How to finance your start-up ?
Clients
FFF
Suppliers
BA
Banks
VC
Shareholders
Crowd
Equity
LT Debts
ST Debts
Public
Banks
Shareholders
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25. Q&A
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