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Situational Crisis Communication Theory Why is it needed? What is it? How is it used?
Why is  SCCT  needed? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Roots of  SCCT ,[object Object],[object Object],[object Object],[object Object]
Focus ,[object Object],[object Object],[object Object]
Three Types Responses ,[object Object],[object Object],[object Object]
Instructing Information ,[object Object],[object Object],[object Object]
Adjusting Information ,[object Object],[object Object],[object Object]
Reputation Repair ,[object Object],[object Object],[object Object]
Reputation Threat ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Match ,[object Object],[object Object]
No Default to Apology ,[object Object],[object Object],[object Object]
Strongest Response ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Responses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SCCT ,[object Object],[object Object],[object Object],[object Object]

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Situational Crisis Communication Theory