19. ...The Lesson: The Message Moves The establishment, the businesses, and the politicians must learn the language and mode of communication of the people.
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21. ...The Lesson: The Messenger Moves The brands and businesses must transform themselves as the message changes. The brands and businesses must go through the social revolutions with the people. Like J.P. Sartre, liberate others with your own liberation. But is this just to remain in power?
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28. Dear Levi's, Put message in the people's hands and let them dictate what is important, what they want in this world, who they want to be, and how they want to fit into the amazing legacy that Levi's has signified for years.
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32. ...The Lesson: The People are king Whether the citizen is king or the customer is king, The People have always been in charge. If one has power it is because a large enough sum of people did not take the power back. Social Media is a product of people. Social Media does not make anyone famous, because in the end, people made and continue to make Social Media famous. If you want to enjoy power at the people's behest... listen to them speak...
Editor's Notes
This is about marketing and a theory of collective consciousness. How does marketing relate to the social and political aspects of life. We all know how it impacts the natural or individual realm of life... and have some understanding of the social realm. But whats the deeper, political or sociopolitical meaning behind marketing consciousness. After providing a background of marketing yesterday and today and in its variety of facets the discussion will turn to the comparative view of the relationship between common marketing and the potential for a potent or uncommon marketing. The topics will be: 1.) the power of marketing in politics and business through voter turnout and sales. 2.) the fame/popularity as it hinges on the changing media of marketing, tech and social media. 3.) The power of personhood in moving the People, e.g. Barack Obama & Steve Jobs. ITS NOT EASIER TO GET FAMOUS ON SOCIAL MEDIA... ITS EASIER FOR PEOPLE TO MAKE YOU FAMOUS... “getting famous” doesn't happen
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