This is the presentation given at the Wisconsin Counties Association on social media. I was part of a panel with Jeff Jelinek of Sauk County can Cathy Williquette Lindsay from Brown County. We each showcased how social media helped their county.

1. How Social Media Can
Help Bike Tourism
In Columbia County, WI
Wisconsin Counties Association Annual Meeting
September 26, 2011

3. US
Bicycle Route
System
State Route
30

4. Goal: Get USBR State Route 30
through Columbia County

5. Objectives
! Map the best bike routes into and through Columbia Cty that
connect to USBR State 30
! Showcase Columbia County as bike destination in Wisconsin
! To make the Scenic Lodi Valley the central hub in a 50 mile radius
for ecotourism

6. Columbia County

7. Demographic - Transportation

9. Social Media
Strategy
∼ Share stories of people who
live and visit here
∼ Extend the experience to
multiple senses
∼ Make the experience shareable
in multiple ways
∼ Associate biking as
synonymous with Columbia
County WI

10. Social Media Action Plan
! Create Social Media Map for entity that manages social
profiles
! Develop tagging system for search engines
! Assess digital inventory
! Map minimum 10 Public Routes for each town
! Map Route from each town to reach State Route 30
! Document each route with pictures and video

11. Bench Mark Image Search

12. Social Media
Tool Kit
ü MapMyRide.com
ü YouTube
ü FaceBook Pages
ü Facebook Personal
Network
ü LodiValleyNews.com
ü Twitter
ü Blogs

13. Mapmyride.com

15. FaceBook.com

16. Flickr.com

17. Flickr Photostream

18. Youtube.com Channel

19. Google SERP - Videos

20. Google Search Story

21. Video Insights

22. Online Newspaper

23. Results

24. Google SERP - Images

25. Google SERP Everything

26. Additional Actions
! Plan routes to proposed State 30 and begin mapping
from Lodi to route
! Get top 1 or 2 rides in each of the other areas and visit,
ride and map
! Post and Geo Tag everything
! Work with group on Google Places profiles.
! Start bicycle blog for Columbia County

28. Your
Ques8ons?
We
provide:
! Technical
Product
Exper8se
! Manufacturing
experience
! Social
media
assessments
! Marke8ng
best
prac8ces
! Thought
leadership
strategies
! Social
media
building
blocks
! Training
on
tools
and
strategy
! Implementa8on
help
and
coaching
Social
web
links:
hDp://xeeME.com/wendysoucie
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29. Wendy Soucie
• Certified Social Media
Strategist – Social Media
Academy
• Working on American
Bicyclist Certification

30. Partnerships
|
Strategic
Alliances
|
Joint
Venture
! Principal, Wendy Soucie Consulting
! Founding Partner, Social Business Consulting
Group (Sobizco)
! Joint Venture Partner, End Result Marketing
! Nurture marketing and research
! Social Media Academy
! Certified Social Media Consultant
! Founding Member, Alumni, Faculty
! Black Diamond Consultant
! Xeesm – Social CRM
! Business Partner – Wisconsin
! IA Certified LinkedIn and Social Media Trainer
! Images from IstockPhoto.com & WSC
! Find me at http://XeeMe.com/wendysoucie
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