2. What is the FORCE?
More than an elite agent network, the FORCE is
a bridge to better relationships with servicing
leaders.
The Federation is focused on establishing and
maintaining the most powerful network for our
members through daily updates, expert
counsel, marketing insights, and advanced
academics.
3. Mission Statement
The Five Star FORCE is committed to
cultivating, supporting, reinforcing, and
advancing the brands and businesses of
industry-leading agents and brokers. By
developing an enriching environment and
collaborative community, the members of the
FORCE are proudly promoted and marketed to
lenders, servicers, and asset managers
throughout the servicing community
4. Our Team Can Help Your Business
The Five Star FORCE is a federation of
agents/brokers dedicated to increasing their
exposure, marketing themselves as a group, and
staying on the cutting edge of REO.
We have the experience and drive to make sure
our members have every opportunity to
succeed.
5. Membership Requirements
Continuing Education-Education is continuous and mandatory.
Local MLS membership-All FORCE members must be active and
participating members in the local MLS system that they classify
as their market area and be in good standing.
Industry references-Prospective members must provide REO and
real estate industry references upon request. Scorecards from
within the last 90 days can be submitted in lieu of references.
Code of Conduct-We require that FORCE members abide by our
Code of Conduct.
Commitment to excellence-We require that FORCE members
uphold the highest professional standards.
6. Membership Support
• Weekly training – best practices in distressed asset
management, social media, Bpo
• Industry news and information
• Marketing media and publishing support
• Member support through sponsorships to national
trade events and conferences
• Recognition of formal recognition and awards
• Assistance with application, interviews, website, direct
mail marketing and resumes
• Research of products and services for the members
• Account and support resolution
7. Membership Support
• Marketing exposure for REO, short
sale, commercial, property management, Bpo and lead
generation through investors
• 50% discount on all Five Star Courses
• Member discounts to REO system hosts, national
conference events, training, and agent resources
• Agent resources – social media team, brochure/business
card templates
• Marketing print, on-line and networking of the FORCE
brand through DSNews, Mreport, REORedbook, and Five
Star events
• Regional mind mixers and annual Vision rally
• Partnerships with lenders, servicers and service providers
8. FORCE Organization Structure
• Director of the FORCE
• Director of academics and communication
• Fulfillment
• Compliance, Validation and Operations team
• Account executive
• Accounting
• Concierge
• Editor
• Copywriter
• Print production
• Marketing
• Social Media
9. Servicing Partners
Profiling of 100 different attributes –
diversity, experience, specialty, certifications, affi
liations, and designations
Customized solution for REO, Bpo, Short
Sale, Property Management, and Commercial
10. Examples of Servicing Partners
• REO Property Accounting and • Agent Scorecards – Keystone
Reimbursements – Skyhill Asset Management
• Renovation Lending/203K – Wells • The HUD Package: All You Ever
Fargo Wanted to Know – PEMCO
• The Proper Introduction and • REO Assignments:
Follow-up – Green River Capital How, Where, When? – Phoenix
Asset Management
• Above and Beyond the Best
Practices of REO – PMH • How to Communicate With Your
Asset Manager - RMS
• Successfully Selling HUD Homes –
Home Telos/First Preston
11. Testimonials
"As the vendor manager for Keystone Asset Management, it is a big
responsibility to ensure our team has sufficient coverage across the
nation. In doing this, I keep REO Red Book on my desk to find qualified
REO brokers and agents on an as-needed basis. I find the book and
website easy to use, and I recommend all asset managers utilize these
tools when searching for an agent to list a property or perform a BPO.“
– Ryan Hennessy, Vendor Management Supervisor, Keystone Asset
Management, Inc.
"My department is very pleased with the DS News REO Red Book. I would
recommend the Red Book to any asset manager looking for a good agent
resource.“
– Garrett Mays, VP of Vendor Management, U.S. Real Estate Services
12. Testimonials
“I have made new contacts and have received new business because of the FORCE. As for REO
Red Book, I have been advertising there for several years and it has paid for itself 10 times over.
They are a top-notch professional group, and I could not wait to be a part of it!” – Samantha
Roper, FORCE Member
“The FORCE Vision Rally was one of my favorite parts of the Five Star Conference. I can definitely
see the benefits of being a FORCE member!” – Shelby DiBiase, FORCE Member
“I received a FORCE message alert that Freddie Mac was looking for a new agent in the Tucson
area. I sent them my resume and within a week was notified to be in Dallas for an interview.
Within 10 days after the interview, I had been assigned my first five properties with Freddie Mac.
From the first FORCE notice to having properties was less than a month.” – Terry Wintz, FORCE
Member
“The FORCE has been of great assistance in advancing my REO client knowledge and client
recognition. The FORCE leadership allowed me to create a stellar resume and marketing ideas
that will greatly improve my brokerage in the REO Industry. Since joining the FORCE, I have
picked up two clients! I do not vouch for many REO industry networks/organizations, but the
FORCE is one of the best!” – Ray King Jr., FORCE Member
“I received my first asset with Green River on Saturday! Thank you!” – Grant Weaver, FORCE
Member
13. Testimonials
“I have learned more about the industry in a few short months than my entire 20-year career.
Yes, I have six new accounts since joining the FORCE!” – Mike Bjorkman, FORCE Member
“In just the first two months, I’ve found more useful REO resources through the FORCE than in
nearly all the other programs I’ve participated in over the last five years combined—and there
have been more than a few! The weekly Webinars are great: ongoing and impactful training from
top professionals with front-line experience. I’ve already received a new client referral directly
from a highly respected fellow FORCE member—a network that actually networks!” – Mike Bell,
FORCE Member
“Ryan Hennessy with Keystone Asset Management was a recent guest of yours on the weekly
Webinar. He invited us to apply for an opening with Keystone and I did. You cannot imagine the
excitement I felt when I opened my email Thursday morning and read his personal response to
my application, which said, “I hope this email finds you well and thank you for attending the
seminar last week. I hope you found it beneficial. Your application with Keystone has been
approved.” Further, it is my understanding that I am the only agent boarded in the Seattle area,
and henceforth all listings that Keystone has in the Seattle area will be mine moving forward!
Apparently, the switch was prompted by dissatisfaction with their former agent, and Mr.
Hennessey specifically asked the FORCE for a recommendation. I was chosen because of my
membership in the FORCE!” – Lisa Long, FORCE Member