Just write great content and rankings will follow blah blah blah. We all know that's not true. If you're writing web content, and you want people to find it, you need to understand SEO. But you DON'T have to be an SEO pro. Follow the Blank Sheet of Paper Test for optimized copy that doesn't suck.
17. They decide what to deliver by
comparing searcher intent to content.*
*Some search scientist is going to punch me in the face for this description, but it works for our purposes, OK?
18. They set context using words,
language, and structure.*
*Some search scientist is going to punch me in the face for this description, but it works for our purposes, OK?
40. We’re not sure what strangers
want when they search for
capybara food
41. We know what they want
when they search for
capybara nutrition
42. Capybara food includes squash,
lettuce, popsicles and french fries.
For best nutrition, give them more
lettuce and fewer popsicles.
43. Capybara food includes squash,
lettuce, popsicles and french fries.
For best nutrition, give them more
lettuce and fewer popsicles.
BSOPT: You’re writing about
what Capybara eat.
44. People searching for “capybara” want
information. Fill their blank sheet of
paper with knowledge content.
45. People searching for “capybara
coat” want a product. Fill their
blank sheet of paper with horrible
twisted awful products that only
mean people would buy.
54. The traditional approach
Capybara mating habits
Capybara swimming
Cute capybara
Capybara food
I hugged a capybara. You should, too
Capybara with hats
Feral capybara
Capybara singers