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Search and Social Media

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Slides from the SEMPDX presentation I did this evening.

Publicada em: Negócios
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Search and Social Media

  1. Search + Social Like middle school, only the nerds win
  2. = @portentint = me
  3. = @portentint = me
  4. = @portentint = me
  5. 1 The Multiplier Effect 2 Work ow 3 Tips
  6. n = pN from Viral Marketing for the Real World, Harvard University Press, Duncan J. Watts and Jonah Peretti http://hbr.org/2007/05/viral-marketing-for-the-real-world/ar/1 and from alternate version of the same article by Columbia University Press
  7. R = Bz from Viral Marketing for the Real World, Harvard University Press, Duncan J. Watts and Jonah Peretti http://hbr.org/2007/05/viral-marketing-for-the-real-world/ar/1 and from alternate version of the same article by Columbia University Press
  8. More friends = A lot more cites
  9. More friends = A lot more links
  10. more more more more more more
  11. Hey, did you read that thing by Ian? yeah. wth?
  12. The multiplier effect Each additional friend/follower in a network adds to the value of all other friends and followers in that network.
  13. 2 C =(a-(a *.95))
  14. 70,000,000 Citation potential vs audience 60,000,000 50,000,000 Citation Potential 40,000,000 30,000,000 20,000,000 10,000,000 0 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 Audience
  15. Each follower/friend = high value
  16. gosh dang it, i am someone!
  17. so... crowded...
  18. Search + Social
  19. i have got to tell everyone about this
  20. Familiarity breeds links
  21. 30,000 22,500 15,000 7,500 0 Link growth
  22. UGC
  23. 1 The Multiplier Effect 2 Work ow 3 Tips
  24. Pick your Pick your outlets outlets "interest key phrase" intitle:"user pro le" "interest key phrase" intitle:"join" "interest key phrase" intitle:"login"
  25. Pick your outlets Participate every day
  26. Great post! Read mine www.spamr.com
  27. I agree with your point about raccoons, but I still think they’re rodents. You’ll never convince me otherwise.
  28. Buy our tandems! BUY BUY BUY BUY!!!!! http://bit.ly/asdfasdf Some great tandem cycling routes in Napa: http://bit.ly/asdfasdf Me, my tandem, and 14 raccoons. http://bit.ly/asdfasdf
  29. Pick your outlets Participate every day Build your rolodex
  30. Nurture relationships.
  31. Nurture relationships. joe said really nice things about me. I'll make a note.
  32. Nurture relationships. Google Reader HighriseHQ.com
  33. Pick your outlets Participate every day Build your rolodex Write regularly
  34. Pick your outlets Participate every day Build regularly Write your rolodex Write regularly Have your Big Idea
  35. Pick your outlets Participate every day Build regularly Write your rolodex Write regularly Have your Big Idea Tell the audience
  36. Pick your outlets Participate every day Build your rolodex Write regularly Have your Big Idea Tell the audience
  37. 1 The Multiplier Effect 2 Work ow 3 Tips
  38. blog.yoursite.com www.yoursite.com/blog
  39. Don’t be a loser.
  40. Don’t ‘act natural’. Be natural.
  41. Oh, yeah, PPC!
  42. Remember the multiplier effect Each additional friend/follower in a network adds to the value of all other friends and followers in that network.
  43. For stalking: @portentint www.conversationmarketing.com www.portent.com www.fatfreeguide.com

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