This document discusses the importance of strategy over tactics in marketing. It argues that strategy provides the framework to evaluate tactics based on goals and parameters. Key points made include:
- Strategy judges tactics based on parameters and measures them against goals using key performance indicators (KPIs).
- Parameters and constraints provide important context for understanding tactics and KPIs.
- Goals must be measurable outcomes that indicate organizational success.
- Tactics alone are not sufficient; strategy ensures tactics are evaluated and adapted to most effectively reach goals.
9. INFOGRAPHICS
CURATION
SEARCH MARKETING
LOCAL SEARCH
CONTENT MARKETING
LINK BUILDING
SNAPCHAT MARKETING
INBOUND MARKETING
SEO
VIDEO SEO
SOCIAL MEDIA
PAID SOCIAL MEDIA
LONGFORM CONTENT
DEVELOPMENT
MOBILE
RICH MEDIA
INFLUENCER MARKETING
DIGITAL PR
AFFINITY MARKETING
PERFORMANCE MARKETING
AFFILIATE MARKETING
CONTENT SPINNING
TWITTER MARKETING
FACEBOOK MARKETING
WE’REJUSTPEDDLING
TACTICS
ALL MARKETING