Mais conteúdo relacionado Semelhante a Marketing Strategy for Search (20) Marketing Strategy for Search1. aka: ONE TRICK PONIES GET SHOT
STRATEGIC THINKING
FOR SEARCH
Ian Lurie
@portentint
www.portent.com
5. THE INANE POP CULTURE REFERENCE
WILL
SEE YOU NOW
Ian
Lurie,
portent.com
9. INFOGRAPHICS
CURATION
SEARCH MARKETING
LOCAL SEARCH
CONTENT MARKETING
LINK BUILDING
SNAPCHAT MARKETING
INBOUND MARKETING
SEO
VIDEO SEO
SOCIAL MEDIA
PAID SOCIAL MEDIA
LONGFORM CONTENT
DEVELOPMENT
MOBILE
RICH MEDIA
INFLUENCER MARKETING
DIGITAL PR
AFFINITY MARKETING
PERFORMANCE MARKETING
AFFILIATE MARKETING
CONTENT SPINNING
TWITTER MARKETING
FACEBOOK MARKETING
WE’REJUSTPEDDLING
TACTICS
ALL MARKETING
28. Unified Internet
Marketing Strategy
Client teams are led by Portent’s in-house account
strategists – their single focus to craft and execute
effective, custom online campaigns
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Paid Social: Why Your
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BLOG POST // MAY 13
One-Trick Ponies Get
Shot: Doing Digital
Strategy Right
BLOG POST NOV 20
Allies, not rockstars:
Influencer research for us
mortals
BLOG POST // JAN 22
The C Major Scale of
Analytics
BLOG POST // JAN 13
Shockwaves in Seattle:
KamQuake and the
Twitter Correlation
BLOG POST // JAN 8
Starbucks stirs the heart:
Strength in the Brand Story
Left Brain vs. Right Brain?
We Call Bullsh*t.
There, we said it. Because if there’s one thing we’ve learned from 20 years in the
digital marketing business, it’s that the pace of disruption and innovation demands a
“whole brain” approach. “Either / or” has given way to “both, and then some.”
We focus on a range of services that span digital marketing strategy to creative
development to tactical deployment to analytics. It’s an integrated approach that
optimizes what works and iterates on what doesn’t. And it’s how we take “killer
creative” and turn it into remarkable communications that pass the smell test.
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Search engine optimization can mean the difference between being discovered and being
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We help our clients increase their site visibility by making them relevant online. We create
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We specialize in several areas of SEO, such as technical SEO, User Experience search
strategy, link-building, local search strategy, and international search strategy. Our search
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We use a strictly ethical, white hat approach to all our SEO strategies. Even before the Panda
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506 2nd Ave. Suite 1700
Seattle, WA 98104-2354
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© 1995-2014, Portent, Inc. All Rights Reserved. Privacy Policy
Services Work Advantage Insights Tools Blog Contact
SEO PPC STRATEGY CREATIVE CONTENT SOCIAL MEDIA ANALYTICS SITE ACCELERATOR
46. DIG OUT THE PARAMETERS
THERE IS ALWAYS DATA.
YOU HAVE TO DIG FOR IT.
74. IS THIS TACTIC, GIVEN PARAMETERS, THE
BEST WAY TO IMPROVE THE KPI RESULT?