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by ian lurie 
@portentint 
portent, inc 
portent.com 
CONFIRM 
OBSERVE ADJUST How to: Audit your Twi﬙er world in an hour o...
Twitter 
is great
But I have questions
But I have questions 
Do people like me?
But I have questions 
What did people like?
But I have questions 
What did people hate?
But I have questions 
What should I do?
This is my weekly routine
Three tools
I must do 3 things
I must do 3 things 
Confirm
I must do 3 things 
Observe
I must do 3 things 
Adjust
1. Confirm 
Do I have your a﬙ention?
Does my audience shrink or grow?
Track Followers report
Pull 30-120 days’ data
Something caused a reaction
In my case 
More stick around than leave
þ 
Confirmed
2. Observe 
Do I have your a﬙ention? Why?
Is there anybody 
out there? * 
* 
Pink Floyd reference
Huge day… but why? 
Lots of impressions = Folks looked 
Twi﬙er Analytics
Who cares? Twi﬙er Analytics 
Lots of uncaring followers could get 
me lots of impressions.
Twi﬙er Analytics OK. 
Now we’re ge﬙ing somewhere. 
Folks are definitely responding. 
Some clicked Some favorited 
1.1% of ...
First, I’ll ask 
What was my biggest day?
Twi﬙er Analytics The 30th was a big day. Why?
Second, I’ll ask 
What were my biggest tweets?
Sent Messages Report
Yesss! Found it. Major potential reach on this tweet.
Oh. Another one on the same day.
Seriously?!!!
What can I do to have 
more days like this?
You’ll do this for more than 1 day
Download the data 
Twi﬙er Analytics
Are you out of your freaking mind do you see all the data in there what are you some kind of sadist I hate you
The problem: You have hundreds 
or thousands of tweets
The solution 
Percentile Rank
Same tools in Google Docs & Excel 
Use 
PERCENTILE function 
Percentile Rank
Same in Google Docs and Excel 
Use 
Percentile Rank
Sort by engagements, impressions percentile 
I want stuff with both 
high impressions and 
high engagements
Voilá 
Use 
Percentile Rank
Voilá 
Use 
Percentile Rank 
Google Spreadsheet available at 
http://portent.co/1x3x2jJ
þ 
Observed
3. Adjust 
What should I change?
Find the 
Factors
Just plain silly
Hornet’s nest
Just be careful about that
@randfish cite 
twitter card 
seo topic
mine – tools post 
twitter card
Look back further with followerwonk
10% of my tweets 
Have media or Twitter cards
But 9 of my top 15 Tweets 
Have media or Twitter cards
Find the 
Friends
Who talks about you?
Look at topics, re-tweeters, curated 
vs. original, media, time of day
Get creative
þ 
Ready to adjust
You have to 
Keep a diary
Notes help you find pa﬙erns
Sorry 
No guarantees
You must 
Confirm
You must 
Observe
You must 
Adjust
THE END Ian Lurie 
@portentint 
www.portent.com 
other presentations by me:
ON KINDLE 
bit.ly/onetrick 
A shameless plug: I wrote a book about business strategy. You should read it.
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1. Confirm
Do I have your a﬙ention?

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