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Blogging Best practices: 40 tips in 40 minutes

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Blogging Best practices: 40 tips in 40 minutes

  1. Blogging 40 tips in 40 minutes @portentint portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  2. Write. Publish. Observe. Adjust.
  3. The 1st checklist
  4. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Put your blog on your portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  5. www.mysite.com/blog blog.mysite.com portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  6. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Use a spell checker. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  7. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Use WordPress. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  8. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Use a framework. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  9. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  10. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Use W3 Total portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  11. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Install Digg portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  12. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Create a keyword portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  13. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Install an XML sitemap generator. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  14. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Use portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  15. Pubsubhubbub portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  16. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Use portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  17. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Fit the scroll, not the screen. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  18. Fit the scroll, not the screen. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  19. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  20. Search Apple Store Mac iPod iPhone iPad iTunes Support iPod shuffle iPod nano iPod touch iPod classic Apple TV Accessories Download iTunes 10 Products iTunes and more Compare iPod models. iPod engraving. iOS 4 Update iPod everywhere Corporate Gifting Watch the Keynote. Find the one that’s Free. Only from the 100+ new features. At home. At work. And Special pricing on iPod Steve Jobs unveils the perfect for you. Apple Online Store. Free for iPod touch and anyplace in between. models. new iPod lineup. iPhone. Free download. Endless entertainment. Your music, movies, TV shows, apps, and more. The best way to follow your favorite artists and friends — and discover the music they’re talking about, listening to, and downloading. iTunes is home to everything that entertains you. Learn more iPod iPod More iPod iPod Everywhere iPod Resources iPod touch In-Ear Headphones Nike + iPod Download iTunes 10 iPod classic Accessories iPod Car Integration iPod in Education iPod nano Apple TV iPod Tours iPod Support iPod shuffle Corporate Gifting Accessibility (PRODUCT) RED Compare iPod Models portent.com copyright 2011 Portent, Inc. conversationmarketing.com Shop the Apple Online Store (1-800-MY-APPLE), visit an Apple Retail Store, or find a reseller. Apple Info Site Map Hot News RSS Feeds Contact Us
  21. Practice data- driven blogging.
  22. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Build a listening center. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  23. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  24. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Use analytics to find what’s worked. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  25. 1 2 copyright 2011 Portent Interactive
  26. copyright 2011 Portent Interactive
  27. copyright 2011 Portent Interactive
  28. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Target opportunity portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  29. 1 2 I’m also excluding branded terms. copyright 2011 Portent Interactive
  30. copyright 2011 Portent Interactive
  31. My keyword map: Estimated volume if we get to #1. Current ranking page, if Current rank and search any. volume. copyright 2011 Portent Interactive
  32. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Balance engagement and opportunity. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  33. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Expand your portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  34. copyright 2011 Portent Interactive
  35. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Create hubs. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  36. Interlink. Create hubs. sniff How to: Relax
  37. Interlink. Create hubs. woot! How to: Relax Relax and live longer How to not be like Ian Relaxation techniques
  38. Interlink. Create hubs. woot! How to: Relax Relax Relax Relax and live longer Relax How to not be like Ian Relaxation techniques
  39. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Don’t watch conversions portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  40. When you write...
  41. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Make stumblers portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  42. Make Stumblers stop. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  43. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Add personality to portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  44. sup?
  45. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Scale images first. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  46. <img src=”froggy.jpg” height=”250” width=”250”> oy. this is very cramped.
  47. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Optimize portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  48. 115 kb
  49. 18 kb
  50. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Avoid portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  51. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Have a decent 404 page. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  52. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 What the hell is that?! portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  53. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Reply to portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  54. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Don’t reply portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  55. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Don’t publish portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  56. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Write headlines for attention. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  57. How to: Write great headlines portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  58. How to: Write great headlines 5 reader-grabbing headlines portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  59. How to: Write great headlines 5 reader-grabbing headlines 5 headlines grabbier than a Glen Beck rally i'm wandering in darkness portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  60. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Systematically build relationships. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  61. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  62. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Minimize tags. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  63. Conserve link authority. oh god! the tag cloud's gone feral!
  64. Conserve link authority.
  65. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Limit the archives portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  66. Conserve link authority.
  67. Conserve link authority. January 2010 2009 (21) 2008 (21)
  68. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Limit ads. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  69. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Limit ads. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  70. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Pick on companies, not individuals. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  71. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Repurpose content. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  72. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Have a sense of humor. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  73. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Post your posts. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  74. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Measure response & build a routine. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  75. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Don’t be afraid to re-tweet. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  76. Content curation
  77. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Use your listening center. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  78. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Find stuff you portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  79. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Publish it via portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  80. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Watch how it does. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  81. Write. Publish. Observe. Adjust.
  82. Stalk me @portentint portent.com ian@portent.com conversationmarketing.com portent.com copyright 2011 Portent, Inc. conversationmarketing.com

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  • If you use WordPress, there&amp;#x2019;s a plugin. If not, but you use Feedburner, you can just turn on the &amp;#x2018;Pingshot&amp;#x2019; option. Or you can install it yourself, if that makes you feel special.\n
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  • Make sure that each section of your post fits in an average browser window, though. If you look at this one you&amp;#x2019;ll see that each of the numbered items at least comes close to a decent fit. I&amp;#x2019;ve tested, and breaking up a page this way can boost time-on-page by 40%+.\n
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  • One lonely page.\n
  • Don&amp;#x2019;t just write one blog post. Write series. Write connected/related posts.\n
  • Don&amp;#x2019;t just write one blog post. Write series. Write connected/related posts.\n
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  • Easiest way to do that is with a great image. And not just an image - you need to do something with it. Don&amp;#x2019;t rely on stock photography to make a Stumbler pause.\n
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  • Plugins for WordPress.\n
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  • You also need to resize images in a photo editor, not using the height and width attribute.\n\nI see many cases where an image that&amp;#x2019;s 300 x 300 pixels (dots) on a page is actually a 600 x 600 pixel image that&amp;#x2019;s been scaled in the HTML itself.\n\nYour content management system probably lets you scale images by a % or specific dimensions when you insert them into your articles. But most of those systems don&amp;#x2019;t actually resize the image - they don&amp;#x2019;t take the original file, smush it down, and then save that as a new, smaller file. Instead, they wedge the original file into a smaller space by using some code: The height and width attributes of the IMG element. I won&amp;#x2019;t nerd out about it - you can look that up if you need to.\n\nWhen that happens, the page still delivers the humungous image file. Visiting browsers and search engines have to take the time to download an image that&amp;#x2019;s larger than necessary in both dimensions and file size. \n\nAnd, visiting search engines can&amp;#x2019;t properly classify the image. Google and other engines classify images by dimension. If you scale your images in the HTML code, you&amp;#x2019;re forcing the search engines to take an extra step. Why do that? Don&amp;#x2019;t!\n
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  • First, if you are responsible for formatting your images, compress them! Look at this image.\n
  • Then look at this one. It&amp;#x2019;s 18 kb. Almost 1/4 the size. It&amp;#x2019;ll load faster, which means more people will use it (because they don&amp;#x2019;t have to wait). It also means search engines are more likely to index the image.\n\nThis isn&amp;#x2019;t really part of fully descriptive or properly classified, but it aids in both. Slow loading images don&amp;#x2019;t perform as well in the rankings, and they sure don&amp;#x2019;t get as much love from your readers.\n
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  • This isn&amp;#x2019;t a bad little headline. It&amp;#x2019;s clear. It&amp;#x2019;s got &amp;#x2018;how to&amp;#x2019; to get things moving. \n
  • This is better. It implies grabbing. Grabby marketing must be better, right?\n
  • Ah - HAH. This one&amp;#x2019;s better. It draws a connection between the topic and something that&amp;#x2019;s on folks&amp;#x2019; minds. An old, old advertising trick.\n
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  • I keep a record of blogs and sites where I need to regularly participate. And I use a CRM tool to keep track of who I should contact when. \n
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  • The tag cloud - omg.\n
  • The tag cloud - omg.\n
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  • Don&amp;#x2019;t put stupid links on every page.\n
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