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11 Secrets to
Promoting Your Blog




Erik Deckers
               @edeckers
Readers   Search
1. Write Good Shit
          — Jason Falls
2. Keywords
• Title
• First 4 words
• ONLY keywords in anchor text
• Spiders don't know punctuation
3. Write for a
1.
    Clever
12-Year-Old
4. Give the
people what
 they want
5. Keep it
  short.
Real short.
6. Photos & Videos
7. Social Sharing
8. Ask for
Retweets
Retweets Pay Off
9. Leave
comments
10. Use
Microsites


www.NashvilleCarpetCleaning.com
11. Automate
Any questions?
Find me
 SmallerIndiana.com

Read me
 ErikDeckers.com
 ProBlogService.com
Tweet me
 Twitter.com/edeckers
Reach me
 Erik@problogservice.com For a copy of this deck

             Thank you!
Photo Credits
Bull - Yelnoc - http://www.flickr.com/photos/yelnoc/
Moleskine & Pilot Pen - Erik Deckers - http://problogservice.com/blog
Key - Robert Morgan - http://www.flickr.com/photos/robert_morgan/
Crowd scene - Unknown
Chris Cooley - Unknown
Top Gun spoof - 12Stars Media - http://www.youtube.com/
Clinging Woman - Unknown
Supine Photographer - Caro Sparks - http://www.flickr.com/photos/laburbuja/

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11 Professional Blogging Secrets (for Barcamp Nashville 2010)

Editor's Notes

  1. You can't choose one over the other. Search = great SERP, poor readership. Readers = poor SERP, but loyal fans.
  2. Title First 4 keywords Only KW in anchor text Spiders don't know punctuation
  3. Was going to use this photo
  4. The lesson here is NOT to appease the Swedes
  5. Local + keywords
  6. Twitterlive.NET
  7. Twitterlive.NET
  8. Twitterlive.NET