1. You will create this assignment following the Assignment Detail
instructions
You will create this assignment following the Assignment Detail instructions below.Review
the tutorial How to Submit an Individual Project. Using the company research you
conducted in your Unit 3 assignment, write a paper about the company you chose that
describes the firm and its strategy. Using information from AIU’s Library, IBIS World, and
the Internet and feedback from your instructor on your PowerPoint slideshow from Unit 3,
address the following points in a 6-page paper: For this assignment, suppose that you work
for a consulting firm, and that you have been asked to research a company and write a
paper for your client.For the paper: Choose a large U.S. company; Research the company
and the market(s) in which it competes; and Prepare a six page paper for your client, not
including the title page and reference page. Using information from the business press,
AIU’s Library, IBIS World (through AIU’s library) and the Internet, address the following in
your paper.Describe the firm, including such information as its products or
services annual sales, and market share (This information is readily available in the
library’s IBIS World database).Describe the product market(s) in which it operates. For
instance, does it operate within an oligopoly or monopolistically competitive market, a
perfectly competitive market, or is it a monopoly? (Choose the closest fit.) Explain.Does it
operate in only one region of the United States? Does it operate nationally or
internationally? Explain. Who are its competitors? Give a brief overview of the other
businesses in the market. Identify and explain at least 2 economic concepts that this firm
seems to use to its advantage. Examples might include product differentiation; attainment
of economies of scale; advertising; whether the firm is regional, national, or international;
and so on. You may include an explanation of how any significant recent events or changes
in this market have affected this firm. Examples are mergers and acquisitions, technological
change, legal issues, whether market demand is expanding, and so on. Provide your
evaluation of how this firm might better respond to the challenges it faces. Please include
an explanation of how any significant recent events or changes in this market have affected
this firm. Examples are mergers and acquisitions, technological change, legal issues,
whether market demand is expanding, and so on. Provide your evaluation of how this firm
might better respond to the challenges it faces.For your paper:Utilize at least 2 credible
sources to support the arguments presented in the paper. Make sure you cite appropriately
within your paper and list the reference(s) in APA format on your Reference page. Your

2. paper should be 6 pages in length, not counting the Title page and Reference page. In
accordance with APA formatting requirements, it should be double-spaced and include a
running head and page numbers.