https://www.wrike.com/blog/company-culture-matters-get-right/ - We asked company founders their secret sauce for creating a great company culture and an inspiring work environment. Their answers cover a wide spectrum of topics, from hiring to match your values, to qualities to look for in job candidates. This slideshare contains advice from 8 founders on how to inspire your employees and grow your company in a positive way.

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8 TIPS TO BUILD A COMPANY
YOUR PEOPLE WILL— a company culture “how-to”

2. Starting a new company is a daunting prospect.
On top of worrying about if you’ll run out of money, or even find people who support
your business, many new founders are now wondering:
How can I cultivate a great company culture so that people will actually
want to work with me?
So we asked successful entrepreneurs to share their thoughts on the topic.
Read on for 8 tips on establishing, maintaining,
and hiring for a great company culture. >>
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ADVICE ON MOLDING
COMPANY CULTURE

4. “Far too often, companies create core
values and then never revisit them — this is
a mistake. Your employees need to live and
breathe your core values. They need to not
only know what these values are, but
understand the reasons behind why you
place such a strong emphasis on them.”
~
Michael Krasman
Co-founder/CEO
UrbanBound
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ESTABLISH COMPANY
VALUES AND REVISIT
THEM FREQUENTLY

5. “My philosophy on startup culture can be
summed up in one sentence: 'business for
good is simply good for business.' I'm a
big proponent of incorporating a spirit of
giving into a business.”
~
Blair Nastasi
Founder/CEO
Media Moguls PR
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FOCUS ON VALUES
THAT MATTER TO YOU

6. “What we look for are people
that have similar temperaments.
Temperament is different than
personality. We have several
differing personalities, but the
temperaments are similar. That
means we can all agree to
disagree on many issues, yet still
walk away without a lot of
emotion and negativity. Everyone
is still cohesive and rowing in the
same direction, which I believe is
critical for any size company.”
~
Jonathan Tang
Founder/CEO
Vastrm
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COLLECT A TEAM OF
PERSONALITIES THAT
GET ALONG (NOT MATCH)

7. “You need adaptive, flexible people. You need curious people. People often forget culture
starts with one person taking one step and others following. You need people who will
take those first steps and others who rally behind first movers. Ideally everyone needs
to do both: lead & follow. Every great startup needs an army of fans and fanatics.”
~
Nick Kellet
Co-founder
Listly
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ALLOW YOUR TEAM MEMBERS TO BE
LEADERS AND FOLLOWERS

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ADVICE ON HIRING
FOR CULTURE FIT

9. “Our culture is very open. Everyone knows what our vision is for the quarter
and year. For hiring people in an open culture, we want people that are
trustworthy and able to come up with great ideas. We often use the airport
test during interviews: Is this person someone you would want to be stuck
with on a two hour layover at the airport?”
~
Sean Higgins
Co-founder
ilos Videos
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SEEK PEOPLE THAT ALREADY MATCH YOUR
EXISTING CULTURE & VALUES

10. “I like to see candidates who are highly curious
with a "get it done" attitude and a commitment to
continuously building and improving on their core
skill set. I like to see a passion for the cause,
people who care about what your company and
product do, and the problems you solve.”
~
Andrew Filev
Founder/CEO
Wrike
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FIND PEOPLE GENUINELY
INTERESTED IN YOUR INDUSTRY

11. “Relationships skills, great attitude, no
egos, and a willingness to learn and be
anything is way more important than hiring
a person with the 'perfect' skills for a
position. Most skills can be trained. The
ability to work in a team, check your ego
at the door, constantly learn new things,
and be flexible in a very dynamic work
environment are more important and
much harder to teach people or make up
for if they are lacking.”
~
Elizabeth Frisch
Founder/CXO
The Thrival Company
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PLACE EMPHASIS ON
PERSONALITY, NOT
JUST EXPERIENCE

12. “When it comes to screening
candidates for various positions there
are few questions that I like to ask
that are sort of unorthodox. One of
my favorites to see if there is a
culture fit is: “If you have to make a
decision in which one decision will
benefit the customer and the other
will benefit the company, which one
would you pick?” It is a great
question since both answers can be
right based on the company they are
applying for.”
~
Mack Dudayev
Co-founder/CEO
InsureChance Inc.
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ASK INTERVIEW
QUESTIONS THAT
MAKE PEOPLE PAUSE

13. THOUGHT THAT WAS ALL WE HAD FOR YOU? NOT A CHANCE!
20 more founders shared their advice on creating a great company culture
for your business. Go find the rest of their tips on the Wrike blog.
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Read all 28 pieces of advice:
Click here!

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