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@danmabyblue37.com
GDPR Workshop
🤓
@danmabyblue37.com
I’m no legal expert
🖐
@danmabyblue37.com
😲
@danmabyblue37.com
Myth Busting
🧠
@danmabyblue37.com
Myth 1
💸
OMGMASSIVEFINES!!!!!
@danmabyblue37.com
The Myth🦄
@danmabyblue37.com
The Reality
“Predictions	of	massive	fines	under	the	GDPR	that	simply	scale	up	
penalties	we’ve	issued	under	the	Data	Protection	Act	are	nonsense
Don’t	get	me	wrong,	the	UK	fought	for	increased	powers	when	the	
GDPR	was	being	drawn	up.		Heavy	fines	for	serious	breaches	reflect	just	
how	important	personal	data	is	in	a	21st century	world.		But	we	intend	
to	use	those	powers	proportionately	and	judiciously.”
- Elizabeth	Denham,	Information	Commissioner,	9	Aug.	2017
'
@danmabyblue37.com
Myth 2
🙏
Consent with everything
@danmabyblue37.com
The Myth
“You	have	to	have	consent	to	process	personal	data”
- Nearly	everyone,	all	the	time
For	example…
“The	Data	Protection	Bill	will	require	explicit	consent	to	be	necessary	
for	processing	sensitive	personal	data.”
- An	actual	DCMS	press	release	(no,	really)
🦄
@danmabyblue37.com
The Reality
q Consent	is	one	possible	basis	for	processing	personal	data.
q There	are	5	others:	contractual	necessity,	legal	obligation,	protection	of	vital	interests,	
public	interest	necessity	and	legitimate	interests.
ü NB	additional	requirements	of	an	exemption	for	“special	categories	of	data”
q Consent	is	basically	only	really	useful	where	you	can’t	rely	on	any	of	the	others	–
typically,	in	relation	to	direct	marketing.	
q Consent	is	hard	to	get	right,	easy	to	exceeds	and	easy	to	lose.	
q Basically,	consent	is	rubbish.
'
@danmabyblue37.com
Myth 3
💩
Consent is all you need
@danmabyblue37.com
The Myth
“It’s	all	ok	as	long	as	you	have	consent”
🦄
@danmabyblue37.com
The Reality (1)
You	probably	don’t	have	consent,	actually
q Freely	given,	specific,	informed?	
q Affirmative	action?	
ü i.e.	no	“we	will	assume	you	consent	unless”
q Not	ties	to	something	that	consent	isn’t	necessary	for?	
ü i.e.	no	“by	using	our	service	you	consent	to	us	spamming	you	up	the	wazoo	forever	
more”
q Sufficiently	granular?	
ü i.e.	separate	consent	for	each	purpose
q As	easy	to	withdraw	as	to	give?
'
@danmabyblue37.com
The Reality (2)
Consent	might	be	a	legal	basis	on	which	you	process,	but	you	still	have	to	do	that	
processing	in	accordance	with	GDPR.
Fairly, transparently Keep	safe	and	secure
Purpose	limited,	minimised Record	keeping
Accurate,	not	retained	for	
longer	than necessary	
Rights	exercise
'
@danmabyblue37.com
Myth 4
👎
IT will sort it out
@danmabyblue37.com
The Myth
“Data	protection	is	an	IT	issue”
“Buy	this	‘thingy’	and	you’ll	be	compliant”
🦄
@danmabyblue37.com
The Reality
q Data	protection	is	a	boardroom	issue
q IT	is	involved,	but	so	are	Operations,	HR,	Sales,	Marketing…
q There	is	no	turnkey	solution	to	GDPR	compliance
ü People	and	Process	first!
ü Technology	tools	can	help	with	particular	issues	e.g.	data	
discovery,	record	keeping,	data	housekeeping,	security	etc.	
'
@danmabyblue37.com
Myth 5
😳
Data Protection Officers
@danmabyblue37.com
The Myth
“All	businesses	have	to	appoint	a	Data	Protection	Officer.”
“All	businesses	with	more	than	250	employees	have	to	appoint	a	Data	
Protection	Officer.”
…or	some	variation	on	that	theme.
🦄
@danmabyblue37.com
The Reality
q Most	businesses	will	not be	obliged	to	appoint	a	DPO
q You	must	appoint	a	DPO	only	if:
ü You’re	a	public	authority	
ü Your	core	activities	require	regular	and	systematic	monitoring	of	data	subjects
ü Your	core	activities	consist	of	large	scale	processing	of	special	categories	of	data
q Otherwise,	you	don’t	have	to… but	might	want	to	anyway?
'
@danmabyblue37.com
Myth 6
🤮
Breach reporting
@danmabyblue37.com
The Myth
“All	data	breaches	have	to	be	reported	within	72	hours”
🦄
@danmabyblue37.com
The Reality
q Not	a	straight	myth,	but	only	kinda true
q Data	breaches	must	be	reported	to	the	ICO	by	the	controller	UNLESS	“unlikely	to	
result	in	a	risk	to	the	rights	and	freedoms	of	the	natural	persons”
ü Encrypted?
ü Retrieved	unopened?	
ü A	bunch	of	corporate	email	addresses?	
q Obligation	is	“without	undue	delay	and,	where	feasible,	no	later	than	72	hours	
after	having	become	aware	of	it”
q Give	(good)	reasons	if	late,	phased	reporting
'
@danmabyblue37.com
A few things that aren’t myths
q Still	applies,	Brexit	notwithstanding	
q Extraterritorial	effect
q Primary	obligations	for	data	processors	
q Record	keeping
q New	subject	rights
q New	contractual	requirements	for	processors	
q More	prescriptive	security	requirements	
q Stricter	rules	on	consent 🤟
@danmabyblue37.com
#GDPRubbish
🥊
If	watching	a	bunch	of	lawyers	getting	apoplectically	angary	is	
your	idea	of	a	good	time…
@danmabyblue37.com
#WPEssex
👍
Credit:
Dan	Hedley
Irwin	Mitchell	LLP
@DanHedleyIM
@danmabyblue37.com
#WPEssex
👋
Dan	Maby|	@DanMaby
Blue	37	|	@blue37digital
@danmabyblue37.com
I’m no legal expert
❤

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