It's fun when you find things crossing over.
As I write this, I'm in the middle of editing a couple of podcasts for our Selling Your Books Online podcast.
But that's all after I had to rearrange some fences this morning and sort a couple of cows away from my bull-calves.
Raising cattle is very similar to what they call "sales funnels." It's a matter of building trust. Cattle who are calm will gain weight faster and not worry you so much when you have to move around them.
Your best scene is to be able to call them from several hundred yards away and have them come follow you calmly. You want them to trust you as a feed source, and you want to be able to trust them not to run you over to get to that feed.
Bulls have a deserved reputation for being cantankerous and downright dangerous.
We got ourselves a Galloway bull years ago and found that he is nearly as gentle as the cows. I've even heard a story of one Galloway bull who would lay down on the ground just so the little kids could play on and around him. Ours isn't that tame, but he does like to get scratched.
The bull-calves I was sorting to day are his offspring, and I was worried that they were a little too skittish. During the sorting today, it seems that the more I've worked with them, the calmer they've gotten.
This, too, is very similar to what you do in order to get customers to move from just buying from you to buying consistently from you.