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Meeting the needs of donors through  engagement John Brennan [email_address] My Action Map.org  / JanisB.com the "elevator pitch" for philanthropic organizations
t r a n s p a r e n c y engagement empowerment 3 simple ingredients...
t r a n s p a r e n c y the past : 501(c)3 Form 990 large donors may view,  smaller don't know/don't care Web site A good user experience requires significant resources leaving most organizations with sites that  talk a lot , but  show very little  
t r a n s p a r e n c y NOW : Project results Donors want to see how and where their money is being spent.  They want updates. Impact/effectiveness Just like issues with economic stimulus, donors want to know how effective the project is at its mission, cause and goal.
e n g a g e m e n t the past : Push tools web sites, blogs and newsletters are  all one-way information services.  Your message is public, but is it being read?
e n g a g e m e n t NOW : 2-way conversations Improved visualizations Organizations have a wealth of data.   The data that is made public is usually not in a standardized format. Therefore making desired information scarce and nearly useless.
e m p o w e r m e n t the past : Volunteer web sites We are in a new generation of activism,  yet most organizations do not have direct  ways to get involved on their own web sites.  So donors get involved using: Connecting the community Many wish to get involved within their community, but options are limited and that act of good is often lost.
e m p o w e r m e n t NOW : Let your donors be your advocate Individuals have the motivation to do something great. Give them the power to connect with each other around your cause.  You will start to see the most interesting of ideas sprout up.
  how?
a web application specifically designed with donor engagement in mind ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
a  visual experience  to  engage  and  empower donors and  an easy way to grow your existing donor base
NOW... a bit  about   MYSELF
web developer   for over a  DECADE Worked for  Microsoft ,  government  and a few  startups . Saw a need in philanthropy, so  I quit my job ,  moved to New York  from San Diego, and have  began to meet with NGOs to  make this happen . TED curator, Chris Anderson, called the project " Inspiring "
what's next? We are still in development.   Contact John today  to  see how your organization can get involved for the product launch email:  [email_address] twitter:  worldlyjohn www.my action map.org

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Meeting the needs of donors through engagement

  • 1. Meeting the needs of donors through engagement John Brennan [email_address] My Action Map.org / JanisB.com the "elevator pitch" for philanthropic organizations
  • 2. t r a n s p a r e n c y engagement empowerment 3 simple ingredients...
  • 3. t r a n s p a r e n c y the past : 501(c)3 Form 990 large donors may view,  smaller don't know/don't care Web site A good user experience requires significant resources leaving most organizations with sites that talk a lot , but show very little  
  • 4. t r a n s p a r e n c y NOW : Project results Donors want to see how and where their money is being spent.  They want updates. Impact/effectiveness Just like issues with economic stimulus, donors want to know how effective the project is at its mission, cause and goal.
  • 5. e n g a g e m e n t the past : Push tools web sites, blogs and newsletters are  all one-way information services.  Your message is public, but is it being read?
  • 6. e n g a g e m e n t NOW : 2-way conversations Improved visualizations Organizations have a wealth of data.   The data that is made public is usually not in a standardized format. Therefore making desired information scarce and nearly useless.
  • 7. e m p o w e r m e n t the past : Volunteer web sites We are in a new generation of activism,  yet most organizations do not have direct  ways to get involved on their own web sites.  So donors get involved using: Connecting the community Many wish to get involved within their community, but options are limited and that act of good is often lost.
  • 8. e m p o w e r m e n t NOW : Let your donors be your advocate Individuals have the motivation to do something great. Give them the power to connect with each other around your cause.  You will start to see the most interesting of ideas sprout up.
  • 10.
  • 11. a visual experience to engage and empower donors and an easy way to grow your existing donor base
  • 12. NOW... a bit about MYSELF
  • 13. web developer for over a DECADE Worked for  Microsoft ,  government  and a few startups . Saw a need in philanthropy, so I quit my job ,  moved to New York  from San Diego, and have  began to meet with NGOs to make this happen . TED curator, Chris Anderson, called the project " Inspiring "
  • 14. what's next? We are still in development.   Contact John today to  see how your organization can get involved for the product launch email: [email_address] twitter: worldlyjohn www.my action map.org