Successful organizations are constantly monitoring, evaluating, and improving based off of their successes and failures. Learn how to design your own monitoring and evaluation program with this deck from WAN, and learn more on our free Strategic Advocacy Course, available at: http://worldanimal.net/our-programs/strategic-advocacy-course-new/about
2. Value of M & E
Learn from experience, and share this learning
(especially important if you are part of an
alliance/coalition)
Adapt plans to respond to events
Improve the effectiveness of future advocacy work
Ensure that resources are used in the most effective
way possible
Be accountable to managers, colleagues and funders
3. What’s the Difference?!
Monitoring - is a process that tracks
the implementation of activities
[It checks that we are implementing
activities according to our action
plan.]
Evaluation - assesses the results of
our project at one point in time
[In short-scale projects, this would be
on completion – but in longer-scale
projects, it could be done
periodically.]
4. Monitoring is about
keeping to the plan:
Not about questioning
the plan
It takes place during
And may involve
diagnosis and remedial
action to get back on
track
5. Evaluation questions the
plan:
Is/was it the best way?
Will objectives be/have they been
achieved?
Were we on time (expected progress
made?)
What have we learned?
What can we change to increase
success?
Is it worth doing (again)?
6. Designing Your M&E
System
Before designing your M&E
system, think carefully about
the changes you are trying
to achieve, and how these
can be brought about
Do at action planning
stage, and build results into
plan
Theory of Change – see next slide
7.
8. Advocacy Change
Advocacy changes are
difficult to measure
They also occur at
multiple levels – See the
next slide!
Changing the world for animals!
9. Animal Welfare
Policy/Policy-makers
Advocacy Coalition/Alliance
Partners
Organization
Impact – scale and
significance of change in
animal welfare
Outcome – change in policy
and/or behaviour of policy-
makers
Outcome –capacity
development: changes in
capacity, policy or practices of
the coalition/alliance (if any)
Outcome – capacity
development: changes in
capacity, policy or practices of
your partner (if any)
Outcome – change in policy,
capacity and/or practices of
your organization
Ripples of Advocacy
Change
10. Key Questions
What is the purpose of carrying
out M&E
Who needs, uses M&E
information
Who carries out M&E?
How is M&E carried out?
When should M&E be carried
out?
Frequency?
11. What Sort of Data?
See the Module Notes for info on the
type of data which you could collect
on your advocacy plan
But decide on the data that is most
relevant for measuring your objectives
Do what suits your advocacy plan!
The data needed, and the reasons for
its collection, should be known and
understood by all
12. Methods of Collecting Data
Reports (written or verbal)
Inspection/Field visits
Surveys/Questionnaires/Interviews
Participatory Meetings
Participatory Techniques (e.g. SWOT
Analysis, Matrix Ranking—see our
Advocacy Toolkit) – build teamwork and
understanding
14. Indicators
Help to measure change by showing progress
towards meeting objectives
Observable, measurable, and agreed upon
as valid markers of progress towards
objectives
Indicators differ from objectives in that they
address specific criteria that will be used to
judge the success of the project or program
15. Features of Good Indicators
Valid: Measures the effect it is supposed to
measure
Reliable: Gives same result if measured in the
same way
Precise: Is operationally defined so people are
clear about what they are measuring
Timely: Can be measured at an interval that is
appropriate to the level of change expected
Comparable: Can be compared across
different project approaches
16. Proxy Indicators
Proxy indicators can be helpful in advocacy work
because of the difficulty of attributing results (and
often intangible outcomes)
They are plausible indicators of outcomes or progress
towards an outcome
In particular, they can be a legitimate way to measure
an individual organisation’s roles in coalition work.
There is more about Proxy Indicators in the module notes
17. Means: End:
Inputs
Processes
Outputs
• Inputs and Process are only a means to an end
• We should monitor inputs, processes and outputs
• Outputs have greatest importance
• Monitoring should also be used to help us understand:
relationships between inputs and outputs: e.g.
When an input changes, what effect does this
have on outputs?
Which is the most important input? Etc.
19. Continuous Improvement
With the pace of change ever quickening, the need
to develop mechanisms for continuous learning and
innovation is greater than ever
M&E is an important part of your organizational
learning and continuous improvement
Organizational learning will create more
knowledgeable staff and a flexible organization
where people will accept and adapt to new
ideas and changes through a shared vision
20. The Learning Cycle
Carrying out an
advocacy
campaign
Evaluating or
reviewing the
advocacy campaign
Making conclusions
about changes or new
actions needed
Planning the next
step