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A U TO C O M P O N E N T S
  December 2008




www.ibef.org
AU TO C O M P O N E N T S
 December 2008




Contents

• Profile of Indian auto component industry
• Growth potential of Indian auto
  component industry
• India as a manufacturing hub




                                                 www.ibef.org
PROFILE OF INDIAN AUTO
  COMPONENTS INDUSTRY




www.ibef.org
PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY
 December 2008




Indian auto industry has entered the era of globalisation

              Pre 1983                               1983-1993                              1993-2007


• Closed market                        • Japanisation - GOI-Suzuki joint      • Delicensing of sector in 1993
                                         venture to form Maruti Udyog
• Growth of market limited by supply                                          • Global major OEMs start assembly
                                       • Joint ventures with companies in       in India (Toyota, GM, Ford, Honda,
• Outdated models                        commercial vehicles and components     Hyundai)                                Era of globalisation and
                                                                                                                      evolution of India as a global
                                       Players                                • Imports allowed from April 2001;           manufacturing hub
Players                                • Maruti Udyog                           alignment of duty on components and
• Hindustan Motors                     • Hindustan Motors                       parts to ASEAN levels
• Premier                              • Premier
• Telco                                • Telco                                • Implementation of VAT
• Ashok Leyland                        • Ashok Leyland
• Mahindra  Mahindra                  • Mahindra  Mahindra




• Prerequisites for globalisation, high level of competence and productivity has become the
  forte of Indian automakers due to the favorable environment in the country




                                                                                                                                                      www.ibef.org
PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY
 December 2008




Indian automobile industry crossed a historic landmark:
10 million vehicles in 2006-07

• The Indian auto industry has the potential to emerge          Automotive Production
                                                                Million units
  as one of the largest in the world. Presently, India is
                                                                2007-08                                                        10.83
   • Second largest two wheeler market in the world             2006-07                                                        11.09
                                                                2005-06                                                 9.74
   • Fourth largest commercial vehicle market in the            2004-05                                          8.47

     world                                                      2003-04                                 7.24        11.5%
                                                                                                                    CAGR
                                                                2002-03                               6.28

   • 11th largest passenger car in the world and is                       0     2      4          6          8          10        12
     expected to be the seventh largest market by 2016
                                                                 Segment                   Share in total        CAGR
                                                                 Two wheelers              74.1%                 9.6%
                                                                 Passenger vehicles        16.3%                 19.5%
                                                                 Three wheelers            4.6%                  12.6%
                                                                 Commercial vehicles       5.0%                  21.8%


                                                                Source: SIAM, IMaCS analysis




                                                                                                                                      www.ibef.org
PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY
December 2008




The OEM as well as the component industry is highly competitive

                •   GM                                              •   Tata Motors
                •   Toyota                                          •   Mahindra  Mahindra
                                                                    •   Bajaj Auto
                •   Ford
                                    Global OEM         Indian OEM
                                                                    •   TVS Motors
                •   Hyundai
                                                                    •   Hero Honda
                •   Maruti Suzuki
                                                                    •   Bajaj Tempo
                •   Honda
                •   Skoda                                           •   Ashok Leyland
                •   Volvo
                •   Mercedes                                        •   Bharat Forge
                                                                    •   Sundram Fasteners
                •   Delphi                                          •   Rane Group
                                     Global             Indian
                                     Suppliers          Suppliers
                •   Visteon                                         •   Shriram Pistons
                •   Bosch                                           •   RICO Auto
                •   Denso                                           •   Sono Koyo Steering
                •   Valeo
                •   Thyssen Krupp



                                                                                        www.ibef.org
PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY
 December 2008




The OEM as well as the component industry is highly competitive

• The Indian auto industry is highly competitive
  with a number of global and Indian auto
  companies present
• The supplier industry is equally competitive
  with a mix of global and Indian players




                                                                 www.ibef.org
PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY
 December 2008




Indian auto industry has evolved around three major clusters

North / Central
• Ashok Leyland       Eicher
• Hero Honda          Honda
• Honda SIEL          Maruti Suzuki
• Delphi              Denso India
• JBM                 Lumax
• Minda               Shriram Pistons
• Sona Koyo           Phoenix
• Asahi India         Johnson Matthey




                                                              www.ibef.org
PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY
 December 2008




Indian auto industry has evolved around three major clusters

West
• Ashok Leyland         • Bajaj Auto
• Daimler Chrysler      • FIAT
• GM                    • MM
• Skoda                 • Tata Motors
• Bharat Forge          • Bright Brothers
• DGP Hinoday           • Endurance Systems
• Kirloskar Brothers    • Kalyani Brakes
• SKF Bearings          • Tata Johnson
• Supreme Ind           • NRB




                                                              www.ibef.org
PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY
 December 2008




Indian auto industry has evolved around three major clusters

East
• Hindustan Motors              • Tata Motors
• Simpson  Co                  • JMT
• International Auto Forgings   • Ramkrishna




                                                 10            www.ibef.org
PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY
 December 2008




Indian auto industry has evolved around three major clusters

South
• Ashok Leyland        • Enfield
• Ford                 • Hyundai
• Toyota Kirloskar     • TVS Motors
• Brakes India         • Delphi TVS
• Fenner               • India Nippon
• LUCAS-TVS            • MICO
• Rane Brake           • Rane-TRW
• Visteon              • UCAL
• Sundaram fastners    • TI Group




                                                 11            www.ibef.org
PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY
 December 2008




Indian auto industry has evolved around three major clusters

• Major automotive clusters - Mumbai-Pune-Nasik-
  Aurangabad (West), Chennai -Bangalore-Hosur
  (South) and Delhi-Gurgaon-Faridabad (North)
• The state of Uttaranchal is turning into an autohub
  because of the industry-friendly government policy




                                                        1     www.ibef.org
PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY
 December 2008




Growth in automobile production has
driven growth in Indian auto component industry

• The Indian auto component industry has reached             Indian auto component industry
                                                             turnover US$ billion
  a size of US$ 18 billion in 2007–2008, growing at a
  CAGR of nearly 28 per cent in the last four years          2007-08                                                    3.62

• Industry has developed strong backward                     2006-07                                       2.87

                                                             2005-06                                2.47
  and forward linkages                                                                      1.69
                                                             2004-05                                       CAGR

• The industry is characterised by the presence                                                            27.9%
                                                             2003-04                 1.27

  of technically capable companies in areas such                       0   0.5   1   1.5      2    2.5     3      3.5      4

  as manufacturing, design, testing and product              Source: ACMA, IMaCS analysis

  development




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PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY
 December 2008




Exports of auto components have
also exhibited an impressive growth

• The exports of auto components industry has          Indian auto component industry
                                                       turnover US$ billion
  reached around US$ 3.62 billion in 2006-2007,
  having grown at a rate of nearly 30 per cent         2007-08                                                    3.62

  CAGR over the last four years                        2006-07                                       2.87

                                                       2005-06                                2.47
• The Indian auto component industry is well                                          1.69
                                                       2004-05                                       CAGR
  positioned to capitalise on the growth in                                                          29.94%
                                                       2003-04                 1.27
  outsourcing to low cost countries                              0   0.5   1   1.5      2    2.5     3      3.5      4

                                                       Source: ACMA, IMaCS analysis




                                                  1                                                                     www.ibef.org
PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY
 December 2008




More than 60 per cent of exports are made to the developed
markets of Europe and USA

• Over 60 per cent of the exports are to developed               Indian auto component exports by destination (2006)

  markets such as US and Europe, indicating the                                  4%
                                                                          7%

  capability of Indian manufacturers to meet stringent
                                                                   11%                        39%
  quality and technical standards
• A significant characteristic of exports is the shift in          12%


  the market in which the components are sold – 75                               27%
  per cent of the supplies are today made to OEM/
                                                                 n Europe              n US
  Tier-I players as compared to only 35 per cent in the          n Asia                n Africa

  1990’s                                                         n Middle East         n Others
                                                                 Source: ACMA, IMaCS Analysis


                                                                 Exports by type of Client

                                                                  2006                     75%                25%

                                                                  1990            35%                   65%


                                                                 n OEM/TiEr-1s         n AfTEr MArkET

                                                                 Source: ACMA, IMaCS Analysis




                                                            1                                                         www.ibef.org
PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY
 December 2008




The Indian auto component Industry is highly fragmented

• Around 575 organised players account for the             Industry Structure              Value added by the players
  77 per cent of the value added in the sector
• Unorganised players are mainly replacement market
                                                                           575
  players or Tier 3/4 component manufacturers                                                  77%
                                                                        Organised
                                                                         Players

• Automotive Component Manufacturers Association
  of India (ACMA) represents the auto component                            6300
  industry in India and has around 575 registered                    Unorganised Players       23%

  members
                                                           Source: ACMA, IMaCS Analysis




                                                      1                                                                www.ibef.org
PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY
 December 2008




Demand from the OE segment dominates
the Indian component industry

• OE demand accounts for half of the auto             Breakup of components industry by end market profile

  component market in India.
                                                                    15%




                                                                                                 50%




                                                            35%




                                                      n OE Components n Replacement Market
                                                      n Exports

                                                      Source: ACMA, IMaCS Analysis




                                                 1                                                          www.ibef.org
PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY
 December 2008




Demand from the OE segment dominates
the Indian component industry

• Engine parts accounts for a third of the auto        Breakup of components industry by type of component

  components made in India
                                                                               7%

                                                                   9%
                                                                                                    31%


                                                            10%




                                                             12%


                                                                                             19%
                                                                         12%




                                                       n Engine Parts     n Drive transmission and Steering
                                                       n Body/ Chassis    n Suspension and Braking
                                                       n Equipments       n Electrical        n Others

                                                       Source: ACMA, IMaCS Analysis




                                                  1                                                          www.ibef.org
PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY
 December 2008




Two and three wheelers and car segments account for
a major portion of the component market in India

• Two and three wheelers, along with passenger                 Vehicle Category Contribution
  cars account for two-thirds of the components
  manufactured                                                                    9%



• However, CV components have shown the fastest                                                34%

  growth rate over the last five years. The growth rate             24%
  of components of various vehicle categories are as
  follows:
  • 2/3Wheelers: 14.95 per cent
  • Cars : 15.4 per cent                                                               33%


  • CVs : 26.1 per cent
                                                               n 2 /3 Wheelers   n Cars
                                                               n CVs             n Tractors


                                                               Source: ACMA, IMaCS Analysis




                                                          1                                         www.ibef.org
PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY
 December 2008




 Indian auto components companies are making
significant strides on the quality front

• Driven by needs of export markets and the increasing         Certification                        No. of companies
                                                                                                     as in FY 2008
  demands of Indian OEMs, quality awareness of Indian          Japan Quality Medal Winner                   1
  companies has increased over the last decade                 JIPM Awards                                  4

• Quality awareness has increased across all levels of         DEMING Prize                         11 ( 9 since 2003)
                                                               OHSAS 18001                                 60
  management and is being viewed as a “must have”
                                                               ISO 14001                                   182
  instead of “nice to have”, which is reflected in the         QS 9000                                     81
  drastic reduction in the number of problems of               TS 16949                                    393
  vehicles over the last decade                                ISO 9000                                    557

• 11 Indian auto component manufacturers have got the         Problems per 100 vehicles
  prestigious DEMING award
                                                               1997                                              572

                                                               2006                     208



                                                              Source: JD Power Survey, IMaCS Analysis




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PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY
 December 2008




Indian auto component companies are spreading their
operations globally, mainly through acquisitions

• Acquisitions made overseas are helping Indian auto            Indian company                 Acquired             Country      Acquisition value

  component companies get access to new set of skills,                                           Acquisitions in 2008
                                                               Sona Koyo Steering     ThyssenKrupp                  Germany       US$ 146 million
  technology and customers                                                            Praezisionsschmiede
                                                                                      GmbH
                                                               Shakti Auto            Arvika Gjuteri AB                 Sweden         NA
                                                               Component
                                                               Shakti Auto            Intermet Europe               Germany       US$ 130 million
                                                               Component
                                                               Ruia Group             Metzeler Automotive                UK            NA
                                                                                      Profile Systems
                                                               A K Minda Group        Schenk Plastic Solutions      Germany            NA
                                                                                                 Acquisitions in 2007
                                                               Tata Technologies      Incat International                UK       US$ 95 million
                                                               Bharat Forge           Imatra Kilsta AB                  Sweden    US$ 56 million
                                                               Amtek Auto             GWK                                UK       US$ 37 million
                                                               Amtek Auto             Zelter                        Germany       US$ 36 million
                                                               Bharat Forge           Carl Dan Peddinghaus          Germany       US$ 35 million
                                                               EL Forge               Shakespeare Forgings               UK       US$ 28 million
                                                               Ucal Fuel Systems      Amtec Precision                    USA      US$ 28 million

                                                              Source: Industry news




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PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY
December 2008




The companies are capable of carrying
out product development activities at low cost


                • 0.4 million Engineering graduates                                •   Analysis and Simulation
                  every year                                                       •   Engineering animations
                                                          High level of existing
                • India accounts for 26% of the world                              •   Modelling and drafting
                                                          capabilities
                  ESO  BPO Talent                                                 •   Tooling design etc.




                                                                                          Experience in designs
                         Largest pool of English             Low cost high
                                                                                          with increasing levels
                         Speaking Engineers                  quality designs
                                                                                          of Indigenisation




                • Entry level engineer costs as less as                            • High levels of indigenisation by foreign
                                                          Low cost of
                  US$ 8000/year                                                      OEMs  increasing skill sets
                                                          employment and high
                • 89-92% “first time right” designs                                • World renowned IT Skills with
                                                          proportion of “first
                  experienced by certain companies                                   excellent Automotive domain
                                                          time right” designs
                  much above world average                                           knowledge




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PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY
 December 2008




Government of India initiative to strengthen automotive RD infrastructure-
National Automotive Testing and RD Infrastructure Project (NATRIP)

NATRIP envisages an investment of INR 17.18 billion
(about US$ 380 million) in setting up the following
facilities NATRIP is expected to strengthen the
automotive RD infrastructure in India


Rae Bareilly Centre
• Complete homologation services to Agri Tractors,
  off road Vehicles, Gensets as per Indian or Global
  standards  Driver Training centre
• Center of Excellence For Accident Data Analysis
• Commissioning Schedule Phase-I: July 2010,
  Phase-II: Aug 2010




                                                                     www.ibef.org
PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY
 December 2008




Government of India initiative to strengthen automotive RD infrastructure-
National Automotive Testing and RD Infrastructure Project (NATRIP)

Manesar - iCAT
• Complete homologation services to all vehicle
  categories as per Indian or Global Standards
• Center of Excellence For Component
  Development, NVH
• Commissioning Schedule Phase-I: 2008,
  Phase-II: 2010
Silchar Centre
• Hill area Driver Training Centre and Inspection
   maintainence Facilities
• Center of Excellence For Driver Training
• Commissioning Schedule Phase-I: 2008,
  Phase-II: 2010



                                                                     www.ibef.org
PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY
 December 2008




Government of India initiative to strengthen automotive RD infrastructure-
National Automotive Testing and RD Infrastructure Project (NATRIP)

Ahmednagar - VRDE Up-Gradation
• Research, Design, Development and Testing
  of Vehicles
• Center of Excellence For Photometry, EMC,
  EMI,Test Tracks
• Commissioning Schedule April 2008
Indore - Proving Grounds
• Complete Testing Facilities to all vehicle
  categories as per Indian or Global Standards
• Center of Excellence For Vehicle Dynamics,
  Tyre Development
• Commissioning Schedule Phase-I: 2009,
  Phase-II: 2010



                                                                     www.ibef.org
PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY
 December 2008




Government of India initiative to strengthen automotive RD infrastructure-
National Automotive Testing and RD Infrastructure Project (NATRIP)

Pune - ARAI Up-Gradation
• Complete homologation services to all vehicle
  categories as per Indian or Global Standards
• Center of Excellence For Power Train
  Development, materials, fatigue
• Commissioning Schedule Phase-I: 2008,
  Phase-II: 2009
Chennai Centre
• Complete homologation services to all vehicle
  categories as per Indian or Global Standards
• Center of Excellence For Infotronics,EMC,
  Passive Safety
• Commissioning Schedule Phase-I: 2008,
  Phase-II: 2011

                                                                     www.ibef.org
PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY
 December 2008




Indian productivity is on a rise - Analysis of Return
On Capital Employed( ROCE)

• ROCE per cent levels in India have shown an              Component Manufacturer   ROCE (%) in 2002   ROCE (%) in 2008

  increase in the past few years, indicative of the        Clutch Auto              14.17              20.64
                                                           Minda Industries         17.5               14.16
  productivity increase
                                                           Setco Automotives        18.07              27.28
• Average ROCE levels in India are estimated to be         Wheels India             10.88              16.29
  in the range of 20-24 per cent                           Sona Koyo                8.17               17.72
                                                           ZF Steering              25.94              32.35
• MNC/Collaborations have achieved significantly           Denso India              14.52              24.28
  higher ROCE levels in India                              Exide Industries         13.69              36.21
                                                           Lumax Industries         6.56               12.09
                                                           Subros                   10.9               18.49




                                                                                                               www.ibef.org
PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY
 December 2008




Capacity utilisation is also on the rise

• The huge growth in demand has improved the                     Overall capacity utilization
  capacity utilisation of Indian auto component
  manufacturers.                                                      Denso India


• Most of the Indian manufacturers have utilisation                          Subros

  levels in excess of 80 per cent, even after taking into
                                                                       Delphi TVS
  account the recent capacity additions
                                                                   Minda Industries


                                                                    Exide Industries


                                                                        Axles India


                                                                     Wheels India

                                                                  Lumax Industries


                                                                 Setco Automotives


                                                                             MICO


                                                                                     0   20    40   60   80   100   120
                                                                     n 2007               n 2002


                                                                 Source: IMaCS Analysis


                                                                                                                        www.ibef.org
GROWTH POTENTIAL OF INDIAN
  AUTO COMPONENT INDUSTRY




www.ibef.org
GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY
 December 2008




Indian auto component industry is expected
to grow to US$ 33-40 billion by 2015

• The size of the Indian automotive industry is expected        Potential vehicle sales by 2015 (in millions)
  to grow at 13 per cent per annum over the next
                                                                       Total                                     31.96
  decade to reach around US$ 130-159 billion by 2016                  Three
                                                                                  0.87
                                                                    Wheelers
• In volume terms the market is expected to grow to                     Two
                                                                                                          27.8
                                                                    Wheelers
  31.96 million vehicles                                                         0.64
                                                                        CVs

                                                                                    2.65
                                                                       Cars



                                                                Source: AMP, SIAM, ACMA, IMaCS Analysis




                                                           0                                                            www.ibef.org
GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY
 December 2008




Indian auto component industry is expected
to grow to US$ 33-40 billion by 2015

• The Indian auto component industry is well                   Projected size of Auto component
                                                               Industry 2015
  positioned to capitalise on the growth in outsourcing
  to low cost countries
                                                                                             US$ 13-15 bn
                                                               Domestic

• Exports would lead the growth in the component                 Exports                                    US$ 20-25 bn

  industry, which is expected to be around US$ 33- 40
  billion by 2015, from the current size of roughly US$        Source: AMP, SIAM, ACMA, IMaCS Analysis

  15 billion




                                                          1                                                               www.ibef.org
GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY
December 2008




Several factors make India a favourite investment destination
                                                                                                   Proximity to Markets
                             Proven product developmental capabilities
                                                                                        • Proximity to other Asian economies
                           • More than 125 Fortune 500 (including
                                                                                        • Proximity to the emerging markets like
                              large auto companies) have RD centres
                                                                                          Africa
                              in India
                                                                                        • Shipments to Europe cheaper than those
                           • Companies can leverage India’s
                                                                                          from Brazil and Thailand
                              acknowledged leadership in the IT industry


                                                                                                               High quality standards
                                                                                                           • 11 Indian component
                     Stable economic policies
                                                                                                             manufacturers have won the
                • Continuity in economic
                                                                                                             Deming Award for quality
                  reforms and policies related to
                                                                                                           • Most leading component
                  investments
                                                                                                             manufacturers are QS and
                                                                           India as a                        ISO certified
                     Large and growing domestic                            Auto Hub
                                demand                                                                              Competitive
                    • Demand growth of 14%                                                                      manufacturing costs
                       CAGR makes India one of                                                             • Skilled labour costs
                       the fastest growing markets                                                           amongst the lowest in India



                                                                                                Export Potential
                                           Availability of Manpower
                                                                                        • Total value of exports by
                                          • 0.4 million Engineering
                                                                                          2015 expected to reach
                                            graduates every year
                                                                                          US$ 8–10 billion for
                                          • 7 million enter
                                                                                          vehicles and US$ 20–25
                                            workforce every year
                                                                                          billion for components




                                                                                                                                         www.ibef.org
GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY
 December 2008




Indian auto component offers a balance between quality and cost

Quality Services
• Indian IT recognised worldwide
Quality Manpower
• 0.4 Million engineering graduates
Quality Suppliers
• 456 Nos ISO 9000 certified Suppliers
Lower
• Labour cost
Lower
• Design cost




                                                                www.ibef.org
GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY
December 2008




Many global auto companies have made India a manufacturing
base-a robust supply base exists in India
                                                                                             Global Exports




                Maruti Suzuki      Hero Honda
                                                                                           Tata Motors        Mahindra
                Toyota Kirloskar   Skoda India
                                                                                           Ashok Leyland      Hindustan
                                                             Indian Supply Base
                Swaraj Mazda       Tatra Vectra
                                                                                           Motors             Atul Auto
                Volvo              Ford India
                                                                                           TVS Motors         Bajaj Auto
                Force Motors       General Motors       Engines           Stamping
                                                        Gear Boxes        Engg Services
                                                        Plastics          Air Brakes
                                                        Moulds            Forging
                                                                                                      Indian OEMS
                       Global OEMS/ JVs
                                                        Castings          Lamps
                                                        Die Making
                                                        Machining




                                                    Delphi           Denso      Bosch
                                                    Lear             Meritor    Aisin
                                                    Visteon          Jhonson    Controls
                                                    TRW              Valeo      Amtek
                                                    Rico             Minda
                                                    Bharat Forge     TVS


                                                               Tier 1s/ 2s



                                                                                                                         www.ibef.org
GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY
  December 2008




OEMs have made India a sourcing hub for their auto
component requirements

 Manufacturer         Component                                Worth               Comments

 Volkswagen AG        Auto components                          One billion Euros   The company is also aiming at about 70 per
                                                                                   cent localisation of its cars produced in India
                                                                                   within two years of starting operations

 Renault- Nissan      Has firmed up plans to source            300 million Euros   First phase to source low-end tech for low end
                      components and aggregates                over the next two   models. High-end in second phase
                                                               years

 Fiat                 Engines, Gearboxes, Others               US$ Four million    To source components for the Grande Punto
                                                                                   as well as Linea Models. To invest US$ 1,000
                                                                                   million

 Ford Motors          Castings and forgings, crankshafts,      US$ 150 million     Expects the volume to grow to US$ 400 – US$
                      exhaust manifold, leaf springs, horns,                       700 million
                      dashboard, door trims

 Daimler Chrysler     Auto components and IT services          US$ 125 million     Growing at 20 per cent CAGR

 BMW AG               Handle bars and die casts, exploring     NA                  Planning to source parts from India for engines
                      opportunities to source components for                       and chassis for its high-end motorcycles
                      engine and chassis parts


Source: Industry News,IMaCS Analysis




                                                                                                                                   www.ibef.org
GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY
  December 2008




Leading global auto components companies are also sourcing from India

 Manufact-     Component                   Worth             Comments
 urer
 Delphi        Catalytic Convertors,       US$ 250 Million   Planning further
               Steering Systems, Piston    (2007 Plan)       investments in
               Rods, Drive Shafts etc                        the software wing
 Visteon       AC Systems, Alternators,    US$ 56 Million
               Panel Instrument assembly   in 2002


 Bosch         FIPs, Common Rail Systems   US$100 Million    Planning for further
                                                             investments of US$430
                                                             Million
 Cummins       Engines and Components      US$ 150 Million   Plans to increase it to
                                                             US$ 500 Million by 2010
 Tenneco    Forgings                       US$ 60 Million
 Automotive
 Deutz         Engine Components           US$ 70 Million    Plans to procure US$
                                                             1,000 million worth of
                                                             components from Low
                                                             Cost Countries including
                                                             India


Source: Industry News, IMaCS Analysis




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GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY
 December 2008




Competitiveness of Indian auto component manufacturing

• In order to emerge as a manufacturing hub, India
  would face competition from other low cost
  countries such as
  * China
  * Thailand
  * Brazil
• IMaCS has compared the cost competitiveness
  of manufacturing 6 automative component groups
  (Engine, Transmission and Steering, Suspension
  and braking, Electricals, Equipment and others)
  manufacturing in India with respect to these
  countries in terms of factors like
  - Taxes and duties
  - Cost of manufacturing (for example, power
    and fuel costs, labour costs, including
    productivity interest rates)
  - Economies of scale
                                                                www.ibef.org
GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY
 December 2008




Competitiveness of Indian auto component manufacturing

• Competitiveness of manufacturing in India can be
  improved by reducing the level of taxes impact of
  taxes and by improving the business infrastructure




                                                                www.ibef.org
GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY
 December 2008




Tax structure in India vis-à-vis other countries

• The burden of direct and indirect taxes is higher in                                   India             Brazil             China          Thailand

  India than in other countries                                Excise                    16.36%            -                  -              -
                                                               VAT                       12.5%             17%                17%            7%
                                                               Other Taxes                                 15%*
                                                               Corporate Tax             34%               34%                25%            30%
                                                               Exemptions                Specific          Tax incentives     Preferential   Tax
                                                                                         packages          for companies      corporate      incentives for
                                                                                         provided          in export          tax policies   investments
                                                                                         by states         processing         for Foreign    outside
                                                                                         for large         zones              Investment     central zone
                                                                                         investments                          Enterprises
                                                               Import duty               13%               16%                8%             Free
                                                               on rubber
                                                               Import duty on steel      5%                12% ^              2%             10%


                                                              Source: GOI, Apectariff,


                                                              • Government of India announced an across the board excise duty
                                                              reduction of four per cent across automobiles on December 7, 2008.
                                                              • In case of Bus chassis, Excise duty is further less at 8.18 per cent.
                                                              *Refers to local taxes (WHT)
                                                              ^Import duty on heavy plates have been reduced to two per cent, but
                                                              with a cap of 20,000 tonnes.




                                                                                                                                                www.ibef.org
GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY
 December 2008




Labour and labour productivity in India vis-à-vis other countries

• India compares favorably with other low cost                                                 India           Brazil         China   Thailand

  countries in productivity adjusted labour cost                   Labour cost (US$/hour)      0.75            4.3            0.75    0.8
                                                                   Labour cost (US$/day)*      6               33.6           6       6.4
• Indian labour productivity in the manufacturing sector           Productivity index**        1.0             2.0            1.0     1.2
  is on an increase with the application of production             Productivity adjusted       6               16.8           6       5.33
                                                                   labour cost (US$/day)
  management techniques and many companies have
  doubled their productivity in last five years
                                                                  *Assuming eight hour shift per day
• Government of India has earmarked nearly Rs 10                  ** Gross value added per person employed when compared to India

  billion for human resource skill development initiatives
  across industry sectors




                                                             0                                                                         www.ibef.org
GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY
 December 2008




Power cost in India vis-à-vis other countries

• Recent downturn across the global economy has                Power costs
  forced the central banks of major countries to slash         Country          Cost per kwh
                                                                                (US$)
  lending rates
                                                               India            0.14
• Power cost in India the highest amongst the                  Brazil           0.05

  competing countries                                          China            0.03
                                                               Thailand         0.11
• However, power cost accounts for around three
  per cent of the overall cost structure, hence not a
                                                               Interest costs
  significant disadvantage
                                                               Country          Annual lending
• Power costs in India varies by state and is as low as                         interest rate
                                                               India            10-11%
  US$ 0.1 in states like Maharashtra
                                                               Brazil           13-14%
• With privatisation and competition in the emerging           China            5-6%
  Indian power sector, cost of power is expected to            Thailand         7-8%

  come under control
• Interest rates in India are high as compared to
  competing countries, but expected to soften in the
  future


                                                          1                                     www.ibef.org
GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY
 December 2008




Manufacturing in China vis-à-vis India

• Indian manufacturers suffer from a cost disadvantage
  vis-à-vis Chinese manufacturers mainly because of
  higher power and fuel costs and to some extent due
  to the cascading impact of taxes


China                                                   Engine Parts   Transmission    Suspension    Electricals   Equipment   Others
                                                                       Steering         Braking


Cost of component for an Indian Company                 100            100              100            100           100         100
Less
Taxes and Duties       Higher net state level levies and 0.55%         0.85%            1.58%          1.51%         1.72%       0.89%
                       cascading impact of taxes
                       Higher import duty               0.01%          0.01%            0.03%          0.07%         0.08%       0.03%
                       Higher corporate taxes           0.27%          0.27%            0.27%          0.27%         0.27%       0.27%
Industry costs         Higher cost of power and fuel    3.43%          3.16%            4.01%          3.02%         2.13%       2.68%
                       Higher cost of funds             0.62%          0.30%            0.18%          0.00%         0.44%       0.13%
                       Higher rate of insurance         0.10%          0.08%            0.10%          0.08%         0.11%       0.08%
Others                 Others                           3.63%          2.98%            3.08%          3.11%         3.50%       2.72%
Total cost disadvantage for India                       .1%          .%            .%          .0%         .%       .0%




                                                                                                                                        www.ibef.org
GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY
 December 2008




Manufacturing in Thailand vis-à-vis India

• Indian manufacturers suffer from a cost disadvantage
  vis-à-vis Thai manufacturers mainly because of higher
  level of taxes and their cascading impact


Thailand                                                   Engine Parts   Transmission    Suspension    Electricals   Equipment   Others
                                                                          Steering         Braking
Cost of component for an Indian Company                    100            100              100            100           100         100
Less

Taxes and Duties          Higher net state level levies and 3.92%         5.26%            5.98%          5.48%         5.69%       5.42%
                          cascading impact of taxes
                          Higher import duty               0.51%          0.29%            0.38%          0.88%         0.91%       0.79%
                          Higher corporate taxes           0.12%          0.12%            0.12%          0.12%         0.12%       0.12%
Industry costs            Higher cost of power and fuel    0.93%          0.86%            1.09%          0.82%         0.58%       0.73%
                          Higher labour cost               1.72%          1.10%            1.19%          1.22%         1.59%       0.85%
                          Higher cost of funds             0.50%          0.24%            0.14%          0.00%         0.35%       0.10%
                          Higher rate of insurance         0.10%          0.08%            0.10%          0.08%         0.11%       0.08%
Others                    Others                           2.15%          1.51%            1.60%          1.63%         2.02%       1.25%
Total cost disadvantage for India                          .%          .%            10.0%         10.%        11.%      .%




                                                                                                                                        www.ibef.org
GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY
 December 2008




Manufacturing in Brazil vis-à-vis India

• India is competitively positioned vis-à-vis Brazil across
  components mainly due to the higher cost of labour
  in Brazil


Brazil                                                  Engine Parts   Transmission    Suspension    Electricals   Equipment   Others
                                                                       Steering         Braking
Cost of component for an Indian Company                 100            100              100            100           100         100
Less

Taxes and Duties       Higher net state level levies and -4.28%        -5.81%           -3.94%         -3.26%        -3.22%      -5.21%
                       cascading impact of taxes
                       Higher import duty               -0.34%         -0.23%           -0.19%         -0.31%        -0.27%      -0.39%
                       Higher corporate taxes           0              0                0              0             0           0
Industry costs         Higher cost of power and fuel    2.79%          2.58%            3.28%          2.47%         1.74%       2.19%
                       Higher labour cost               -23.16%        -14.85%          -16.07%        -16.45%       -21.47%     -11.51%
                       Higher cost of funds             -0.27%         -0.13%           -0.08%         0.00%         -0.19%      -0.06%
                       Higher rate of insurance         -0.06%         -0.05%           -0.06%         -0.04%        -0.06%      -0.05%
Others                 Others                           5.55%          4.90%            5.00%          5.02%         5.42%       4.64%
Total cost disadvantage for India                       -1.%        -1.%          -1.0% -      -1.%       -1.%     -10.%




                                                                                                                                         www.ibef.org
GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY
 December 2008




                                                  Conclusions

• India has a cost advantage when compared to Brazil,           • Various steps being taken by the Indian government
  however suffers from a cost disadvantage vis-à-vis              in improving infrastructure would reduce the
  China and Thailand (to a lesser extent), primarily due          disadvantage that India suffers from because of poor
  to high level of taxes and their cascading impact               infrastructure that causes project delays, delays
                                                                  in deliveries and so on. This would increase the
• India, in the near future is expected to go ahead with
                                                                  demand for road transportation in the country and
  the abolition of interstate Central Sales Tax (CST),
                                                                  consequently demand for auto components
  which will reduce the cascading impact of taxes to
  some extent                                                   • India’s exports of auto components have the
                                                                  advantage of proximity to automotive manufacturing
• Implementation of Goods and Services tax (along the
                                                                  nations like Thailand; trade agreements being signed
  lines of VAT) and abolition of all other taxes by 2010
                                                                  with ASEAN nations are expected to give a further
  is under consideration, which will reduce the taxation
                                                                  boost to exports
  loading on the automotive sector considerably. This
  step is expected to strengthen India’s future position
  as a leading automobile manufacturing hub




                                                                                                              www.ibef.org
AU TO C O M P O N E N T S
 December 2008




                                                          DISCLAIMER

This presentation has been prepared jointly by the India Brand             Author’s and IBEF’s knowledge and belief, the content is not
Equity Foundation (“IBEF”) and ICRA Management Consulting                  to be construed in any manner whatsoever as a substitute for
Services Limited, IMaCS (“Authors”).                                       professional advice.
All rights reserved. All copyright in this presentation and related         The Author and IBEF neither recommend or endorse any
works is owned by IBEF and the Authors. The same may not be                specific products or services that may have been mentioned
reproduced, wholly or in part in any material form (including              in this presentation and nor do they assume any liability or
photocopying or storing it in any medium by electronic                     responsibility for the outcome of decisions taken as a result of
means and whether or not transiently or incidentally to some               any reliance placed in this presentation.
other use of this presentation), modified or in any manner
                                                                           Neither the Author nor IBEF shall be liable for any direct or
communicated to any third party except with the written
                                                                           indirect damages that may arise due to any act or omission
approval of IBEF.
                                                                           on the part of the user due to any reliance placed or guidance
This presentation is for information purposes only. While due              taken from any portion of this presentation.
care has been taken during the compilation of this presentation
to ensure that the information is accurate to the best of the




www.ibef.org

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Indian Auto Components Industry Presentation 060109

  • 1. A U TO C O M P O N E N T S December 2008 www.ibef.org
  • 2. AU TO C O M P O N E N T S December 2008 Contents • Profile of Indian auto component industry • Growth potential of Indian auto component industry • India as a manufacturing hub www.ibef.org
  • 3. PROFILE OF INDIAN AUTO COMPONENTS INDUSTRY www.ibef.org
  • 4. PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY December 2008 Indian auto industry has entered the era of globalisation Pre 1983 1983-1993 1993-2007 • Closed market • Japanisation - GOI-Suzuki joint • Delicensing of sector in 1993 venture to form Maruti Udyog • Growth of market limited by supply • Global major OEMs start assembly • Joint ventures with companies in in India (Toyota, GM, Ford, Honda, • Outdated models commercial vehicles and components Hyundai) Era of globalisation and evolution of India as a global Players • Imports allowed from April 2001; manufacturing hub Players • Maruti Udyog alignment of duty on components and • Hindustan Motors • Hindustan Motors parts to ASEAN levels • Premier • Premier • Telco • Telco • Implementation of VAT • Ashok Leyland • Ashok Leyland • Mahindra Mahindra • Mahindra Mahindra • Prerequisites for globalisation, high level of competence and productivity has become the forte of Indian automakers due to the favorable environment in the country www.ibef.org
  • 5. PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY December 2008 Indian automobile industry crossed a historic landmark: 10 million vehicles in 2006-07 • The Indian auto industry has the potential to emerge Automotive Production Million units as one of the largest in the world. Presently, India is 2007-08 10.83 • Second largest two wheeler market in the world 2006-07 11.09 2005-06 9.74 • Fourth largest commercial vehicle market in the 2004-05 8.47 world 2003-04 7.24 11.5% CAGR 2002-03 6.28 • 11th largest passenger car in the world and is 0 2 4 6 8 10 12 expected to be the seventh largest market by 2016 Segment Share in total CAGR Two wheelers 74.1% 9.6% Passenger vehicles 16.3% 19.5% Three wheelers 4.6% 12.6% Commercial vehicles 5.0% 21.8% Source: SIAM, IMaCS analysis www.ibef.org
  • 6. PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY December 2008 The OEM as well as the component industry is highly competitive • GM • Tata Motors • Toyota • Mahindra Mahindra • Bajaj Auto • Ford Global OEM Indian OEM • TVS Motors • Hyundai • Hero Honda • Maruti Suzuki • Bajaj Tempo • Honda • Skoda • Ashok Leyland • Volvo • Mercedes • Bharat Forge • Sundram Fasteners • Delphi • Rane Group Global Indian Suppliers Suppliers • Visteon • Shriram Pistons • Bosch • RICO Auto • Denso • Sono Koyo Steering • Valeo • Thyssen Krupp www.ibef.org
  • 7. PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY December 2008 The OEM as well as the component industry is highly competitive • The Indian auto industry is highly competitive with a number of global and Indian auto companies present • The supplier industry is equally competitive with a mix of global and Indian players www.ibef.org
  • 8. PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY December 2008 Indian auto industry has evolved around three major clusters North / Central • Ashok Leyland Eicher • Hero Honda Honda • Honda SIEL Maruti Suzuki • Delphi Denso India • JBM Lumax • Minda Shriram Pistons • Sona Koyo Phoenix • Asahi India Johnson Matthey www.ibef.org
  • 9. PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY December 2008 Indian auto industry has evolved around three major clusters West • Ashok Leyland • Bajaj Auto • Daimler Chrysler • FIAT • GM • MM • Skoda • Tata Motors • Bharat Forge • Bright Brothers • DGP Hinoday • Endurance Systems • Kirloskar Brothers • Kalyani Brakes • SKF Bearings • Tata Johnson • Supreme Ind • NRB www.ibef.org
  • 10. PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY December 2008 Indian auto industry has evolved around three major clusters East • Hindustan Motors • Tata Motors • Simpson Co • JMT • International Auto Forgings • Ramkrishna 10 www.ibef.org
  • 11. PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY December 2008 Indian auto industry has evolved around three major clusters South • Ashok Leyland • Enfield • Ford • Hyundai • Toyota Kirloskar • TVS Motors • Brakes India • Delphi TVS • Fenner • India Nippon • LUCAS-TVS • MICO • Rane Brake • Rane-TRW • Visteon • UCAL • Sundaram fastners • TI Group 11 www.ibef.org
  • 12. PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY December 2008 Indian auto industry has evolved around three major clusters • Major automotive clusters - Mumbai-Pune-Nasik- Aurangabad (West), Chennai -Bangalore-Hosur (South) and Delhi-Gurgaon-Faridabad (North) • The state of Uttaranchal is turning into an autohub because of the industry-friendly government policy 1 www.ibef.org
  • 13. PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY December 2008 Growth in automobile production has driven growth in Indian auto component industry • The Indian auto component industry has reached Indian auto component industry turnover US$ billion a size of US$ 18 billion in 2007–2008, growing at a CAGR of nearly 28 per cent in the last four years 2007-08 3.62 • Industry has developed strong backward 2006-07 2.87 2005-06 2.47 and forward linkages 1.69 2004-05 CAGR • The industry is characterised by the presence 27.9% 2003-04 1.27 of technically capable companies in areas such 0 0.5 1 1.5 2 2.5 3 3.5 4 as manufacturing, design, testing and product Source: ACMA, IMaCS analysis development 1 www.ibef.org
  • 14. PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY December 2008 Exports of auto components have also exhibited an impressive growth • The exports of auto components industry has Indian auto component industry turnover US$ billion reached around US$ 3.62 billion in 2006-2007, having grown at a rate of nearly 30 per cent 2007-08 3.62 CAGR over the last four years 2006-07 2.87 2005-06 2.47 • The Indian auto component industry is well 1.69 2004-05 CAGR positioned to capitalise on the growth in 29.94% 2003-04 1.27 outsourcing to low cost countries 0 0.5 1 1.5 2 2.5 3 3.5 4 Source: ACMA, IMaCS analysis 1 www.ibef.org
  • 15. PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY December 2008 More than 60 per cent of exports are made to the developed markets of Europe and USA • Over 60 per cent of the exports are to developed Indian auto component exports by destination (2006) markets such as US and Europe, indicating the 4% 7% capability of Indian manufacturers to meet stringent 11% 39% quality and technical standards • A significant characteristic of exports is the shift in 12% the market in which the components are sold – 75 27% per cent of the supplies are today made to OEM/ n Europe n US Tier-I players as compared to only 35 per cent in the n Asia n Africa 1990’s n Middle East n Others Source: ACMA, IMaCS Analysis Exports by type of Client 2006 75% 25% 1990 35% 65% n OEM/TiEr-1s n AfTEr MArkET Source: ACMA, IMaCS Analysis 1 www.ibef.org
  • 16. PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY December 2008 The Indian auto component Industry is highly fragmented • Around 575 organised players account for the Industry Structure Value added by the players 77 per cent of the value added in the sector • Unorganised players are mainly replacement market 575 players or Tier 3/4 component manufacturers 77% Organised Players • Automotive Component Manufacturers Association of India (ACMA) represents the auto component 6300 industry in India and has around 575 registered Unorganised Players 23% members Source: ACMA, IMaCS Analysis 1 www.ibef.org
  • 17. PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY December 2008 Demand from the OE segment dominates the Indian component industry • OE demand accounts for half of the auto Breakup of components industry by end market profile component market in India. 15% 50% 35% n OE Components n Replacement Market n Exports Source: ACMA, IMaCS Analysis 1 www.ibef.org
  • 18. PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY December 2008 Demand from the OE segment dominates the Indian component industry • Engine parts accounts for a third of the auto Breakup of components industry by type of component components made in India 7% 9% 31% 10% 12% 19% 12% n Engine Parts n Drive transmission and Steering n Body/ Chassis n Suspension and Braking n Equipments n Electrical n Others Source: ACMA, IMaCS Analysis 1 www.ibef.org
  • 19. PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY December 2008 Two and three wheelers and car segments account for a major portion of the component market in India • Two and three wheelers, along with passenger Vehicle Category Contribution cars account for two-thirds of the components manufactured 9% • However, CV components have shown the fastest 34% growth rate over the last five years. The growth rate 24% of components of various vehicle categories are as follows: • 2/3Wheelers: 14.95 per cent • Cars : 15.4 per cent 33% • CVs : 26.1 per cent n 2 /3 Wheelers n Cars n CVs n Tractors Source: ACMA, IMaCS Analysis 1 www.ibef.org
  • 20. PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY December 2008 Indian auto components companies are making significant strides on the quality front • Driven by needs of export markets and the increasing Certification No. of companies as in FY 2008 demands of Indian OEMs, quality awareness of Indian Japan Quality Medal Winner 1 companies has increased over the last decade JIPM Awards 4 • Quality awareness has increased across all levels of DEMING Prize 11 ( 9 since 2003) OHSAS 18001 60 management and is being viewed as a “must have” ISO 14001 182 instead of “nice to have”, which is reflected in the QS 9000 81 drastic reduction in the number of problems of TS 16949 393 vehicles over the last decade ISO 9000 557 • 11 Indian auto component manufacturers have got the Problems per 100 vehicles prestigious DEMING award 1997 572 2006 208 Source: JD Power Survey, IMaCS Analysis 0 www.ibef.org
  • 21. PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY December 2008 Indian auto component companies are spreading their operations globally, mainly through acquisitions • Acquisitions made overseas are helping Indian auto Indian company Acquired Country Acquisition value component companies get access to new set of skills, Acquisitions in 2008 Sona Koyo Steering ThyssenKrupp Germany US$ 146 million technology and customers Praezisionsschmiede GmbH Shakti Auto Arvika Gjuteri AB Sweden NA Component Shakti Auto Intermet Europe Germany US$ 130 million Component Ruia Group Metzeler Automotive UK NA Profile Systems A K Minda Group Schenk Plastic Solutions Germany NA Acquisitions in 2007 Tata Technologies Incat International UK US$ 95 million Bharat Forge Imatra Kilsta AB Sweden US$ 56 million Amtek Auto GWK UK US$ 37 million Amtek Auto Zelter Germany US$ 36 million Bharat Forge Carl Dan Peddinghaus Germany US$ 35 million EL Forge Shakespeare Forgings UK US$ 28 million Ucal Fuel Systems Amtec Precision USA US$ 28 million Source: Industry news 1 www.ibef.org
  • 22. PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY December 2008 The companies are capable of carrying out product development activities at low cost • 0.4 million Engineering graduates • Analysis and Simulation every year • Engineering animations High level of existing • India accounts for 26% of the world • Modelling and drafting capabilities ESO BPO Talent • Tooling design etc. Experience in designs Largest pool of English Low cost high with increasing levels Speaking Engineers quality designs of Indigenisation • Entry level engineer costs as less as • High levels of indigenisation by foreign Low cost of US$ 8000/year OEMs increasing skill sets employment and high • 89-92% “first time right” designs • World renowned IT Skills with proportion of “first experienced by certain companies excellent Automotive domain time right” designs much above world average knowledge www.ibef.org
  • 23. PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY December 2008 Government of India initiative to strengthen automotive RD infrastructure- National Automotive Testing and RD Infrastructure Project (NATRIP) NATRIP envisages an investment of INR 17.18 billion (about US$ 380 million) in setting up the following facilities NATRIP is expected to strengthen the automotive RD infrastructure in India Rae Bareilly Centre • Complete homologation services to Agri Tractors, off road Vehicles, Gensets as per Indian or Global standards Driver Training centre • Center of Excellence For Accident Data Analysis • Commissioning Schedule Phase-I: July 2010, Phase-II: Aug 2010 www.ibef.org
  • 24. PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY December 2008 Government of India initiative to strengthen automotive RD infrastructure- National Automotive Testing and RD Infrastructure Project (NATRIP) Manesar - iCAT • Complete homologation services to all vehicle categories as per Indian or Global Standards • Center of Excellence For Component Development, NVH • Commissioning Schedule Phase-I: 2008, Phase-II: 2010 Silchar Centre • Hill area Driver Training Centre and Inspection maintainence Facilities • Center of Excellence For Driver Training • Commissioning Schedule Phase-I: 2008, Phase-II: 2010 www.ibef.org
  • 25. PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY December 2008 Government of India initiative to strengthen automotive RD infrastructure- National Automotive Testing and RD Infrastructure Project (NATRIP) Ahmednagar - VRDE Up-Gradation • Research, Design, Development and Testing of Vehicles • Center of Excellence For Photometry, EMC, EMI,Test Tracks • Commissioning Schedule April 2008 Indore - Proving Grounds • Complete Testing Facilities to all vehicle categories as per Indian or Global Standards • Center of Excellence For Vehicle Dynamics, Tyre Development • Commissioning Schedule Phase-I: 2009, Phase-II: 2010 www.ibef.org
  • 26. PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY December 2008 Government of India initiative to strengthen automotive RD infrastructure- National Automotive Testing and RD Infrastructure Project (NATRIP) Pune - ARAI Up-Gradation • Complete homologation services to all vehicle categories as per Indian or Global Standards • Center of Excellence For Power Train Development, materials, fatigue • Commissioning Schedule Phase-I: 2008, Phase-II: 2009 Chennai Centre • Complete homologation services to all vehicle categories as per Indian or Global Standards • Center of Excellence For Infotronics,EMC, Passive Safety • Commissioning Schedule Phase-I: 2008, Phase-II: 2011 www.ibef.org
  • 27. PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY December 2008 Indian productivity is on a rise - Analysis of Return On Capital Employed( ROCE) • ROCE per cent levels in India have shown an Component Manufacturer ROCE (%) in 2002 ROCE (%) in 2008 increase in the past few years, indicative of the Clutch Auto 14.17 20.64 Minda Industries 17.5 14.16 productivity increase Setco Automotives 18.07 27.28 • Average ROCE levels in India are estimated to be Wheels India 10.88 16.29 in the range of 20-24 per cent Sona Koyo 8.17 17.72 ZF Steering 25.94 32.35 • MNC/Collaborations have achieved significantly Denso India 14.52 24.28 higher ROCE levels in India Exide Industries 13.69 36.21 Lumax Industries 6.56 12.09 Subros 10.9 18.49 www.ibef.org
  • 28. PRO F I L E OF I N D I A N AU TO COMPONENTS INDUSTRY December 2008 Capacity utilisation is also on the rise • The huge growth in demand has improved the Overall capacity utilization capacity utilisation of Indian auto component manufacturers. Denso India • Most of the Indian manufacturers have utilisation Subros levels in excess of 80 per cent, even after taking into Delphi TVS account the recent capacity additions Minda Industries Exide Industries Axles India Wheels India Lumax Industries Setco Automotives MICO 0 20 40 60 80 100 120 n 2007 n 2002 Source: IMaCS Analysis www.ibef.org
  • 29. GROWTH POTENTIAL OF INDIAN AUTO COMPONENT INDUSTRY www.ibef.org
  • 30. GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY December 2008 Indian auto component industry is expected to grow to US$ 33-40 billion by 2015 • The size of the Indian automotive industry is expected Potential vehicle sales by 2015 (in millions) to grow at 13 per cent per annum over the next Total 31.96 decade to reach around US$ 130-159 billion by 2016 Three 0.87 Wheelers • In volume terms the market is expected to grow to Two 27.8 Wheelers 31.96 million vehicles 0.64 CVs 2.65 Cars Source: AMP, SIAM, ACMA, IMaCS Analysis 0 www.ibef.org
  • 31. GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY December 2008 Indian auto component industry is expected to grow to US$ 33-40 billion by 2015 • The Indian auto component industry is well Projected size of Auto component Industry 2015 positioned to capitalise on the growth in outsourcing to low cost countries US$ 13-15 bn Domestic • Exports would lead the growth in the component Exports US$ 20-25 bn industry, which is expected to be around US$ 33- 40 billion by 2015, from the current size of roughly US$ Source: AMP, SIAM, ACMA, IMaCS Analysis 15 billion 1 www.ibef.org
  • 32. GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY December 2008 Several factors make India a favourite investment destination Proximity to Markets Proven product developmental capabilities • Proximity to other Asian economies • More than 125 Fortune 500 (including • Proximity to the emerging markets like large auto companies) have RD centres Africa in India • Shipments to Europe cheaper than those • Companies can leverage India’s from Brazil and Thailand acknowledged leadership in the IT industry High quality standards • 11 Indian component Stable economic policies manufacturers have won the • Continuity in economic Deming Award for quality reforms and policies related to • Most leading component investments manufacturers are QS and India as a ISO certified Large and growing domestic Auto Hub demand Competitive • Demand growth of 14% manufacturing costs CAGR makes India one of • Skilled labour costs the fastest growing markets amongst the lowest in India Export Potential Availability of Manpower • Total value of exports by • 0.4 million Engineering 2015 expected to reach graduates every year US$ 8–10 billion for • 7 million enter vehicles and US$ 20–25 workforce every year billion for components www.ibef.org
  • 33. GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY December 2008 Indian auto component offers a balance between quality and cost Quality Services • Indian IT recognised worldwide Quality Manpower • 0.4 Million engineering graduates Quality Suppliers • 456 Nos ISO 9000 certified Suppliers Lower • Labour cost Lower • Design cost www.ibef.org
  • 34. GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY December 2008 Many global auto companies have made India a manufacturing base-a robust supply base exists in India Global Exports Maruti Suzuki Hero Honda Tata Motors Mahindra Toyota Kirloskar Skoda India Ashok Leyland Hindustan Indian Supply Base Swaraj Mazda Tatra Vectra Motors Atul Auto Volvo Ford India TVS Motors Bajaj Auto Force Motors General Motors Engines Stamping Gear Boxes Engg Services Plastics Air Brakes Moulds Forging Indian OEMS Global OEMS/ JVs Castings Lamps Die Making Machining Delphi Denso Bosch Lear Meritor Aisin Visteon Jhonson Controls TRW Valeo Amtek Rico Minda Bharat Forge TVS Tier 1s/ 2s www.ibef.org
  • 35. GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY December 2008 OEMs have made India a sourcing hub for their auto component requirements Manufacturer Component Worth Comments Volkswagen AG Auto components One billion Euros The company is also aiming at about 70 per cent localisation of its cars produced in India within two years of starting operations Renault- Nissan Has firmed up plans to source 300 million Euros First phase to source low-end tech for low end components and aggregates over the next two models. High-end in second phase years Fiat Engines, Gearboxes, Others US$ Four million To source components for the Grande Punto as well as Linea Models. To invest US$ 1,000 million Ford Motors Castings and forgings, crankshafts, US$ 150 million Expects the volume to grow to US$ 400 – US$ exhaust manifold, leaf springs, horns, 700 million dashboard, door trims Daimler Chrysler Auto components and IT services US$ 125 million Growing at 20 per cent CAGR BMW AG Handle bars and die casts, exploring NA Planning to source parts from India for engines opportunities to source components for and chassis for its high-end motorcycles engine and chassis parts Source: Industry News,IMaCS Analysis www.ibef.org
  • 36. GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY December 2008 Leading global auto components companies are also sourcing from India Manufact- Component Worth Comments urer Delphi Catalytic Convertors, US$ 250 Million Planning further Steering Systems, Piston (2007 Plan) investments in Rods, Drive Shafts etc the software wing Visteon AC Systems, Alternators, US$ 56 Million Panel Instrument assembly in 2002 Bosch FIPs, Common Rail Systems US$100 Million Planning for further investments of US$430 Million Cummins Engines and Components US$ 150 Million Plans to increase it to US$ 500 Million by 2010 Tenneco Forgings US$ 60 Million Automotive Deutz Engine Components US$ 70 Million Plans to procure US$ 1,000 million worth of components from Low Cost Countries including India Source: Industry News, IMaCS Analysis www.ibef.org
  • 37. GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY December 2008 Competitiveness of Indian auto component manufacturing • In order to emerge as a manufacturing hub, India would face competition from other low cost countries such as * China * Thailand * Brazil • IMaCS has compared the cost competitiveness of manufacturing 6 automative component groups (Engine, Transmission and Steering, Suspension and braking, Electricals, Equipment and others) manufacturing in India with respect to these countries in terms of factors like - Taxes and duties - Cost of manufacturing (for example, power and fuel costs, labour costs, including productivity interest rates) - Economies of scale www.ibef.org
  • 38. GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY December 2008 Competitiveness of Indian auto component manufacturing • Competitiveness of manufacturing in India can be improved by reducing the level of taxes impact of taxes and by improving the business infrastructure www.ibef.org
  • 39. GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY December 2008 Tax structure in India vis-à-vis other countries • The burden of direct and indirect taxes is higher in India Brazil China Thailand India than in other countries Excise 16.36% - - - VAT 12.5% 17% 17% 7% Other Taxes 15%* Corporate Tax 34% 34% 25% 30% Exemptions Specific Tax incentives Preferential Tax packages for companies corporate incentives for provided in export tax policies investments by states processing for Foreign outside for large zones Investment central zone investments Enterprises Import duty 13% 16% 8% Free on rubber Import duty on steel 5% 12% ^ 2% 10% Source: GOI, Apectariff, • Government of India announced an across the board excise duty reduction of four per cent across automobiles on December 7, 2008. • In case of Bus chassis, Excise duty is further less at 8.18 per cent. *Refers to local taxes (WHT) ^Import duty on heavy plates have been reduced to two per cent, but with a cap of 20,000 tonnes. www.ibef.org
  • 40. GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY December 2008 Labour and labour productivity in India vis-à-vis other countries • India compares favorably with other low cost India Brazil China Thailand countries in productivity adjusted labour cost Labour cost (US$/hour) 0.75 4.3 0.75 0.8 Labour cost (US$/day)* 6 33.6 6 6.4 • Indian labour productivity in the manufacturing sector Productivity index** 1.0 2.0 1.0 1.2 is on an increase with the application of production Productivity adjusted 6 16.8 6 5.33 labour cost (US$/day) management techniques and many companies have doubled their productivity in last five years *Assuming eight hour shift per day • Government of India has earmarked nearly Rs 10 ** Gross value added per person employed when compared to India billion for human resource skill development initiatives across industry sectors 0 www.ibef.org
  • 41. GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY December 2008 Power cost in India vis-à-vis other countries • Recent downturn across the global economy has Power costs forced the central banks of major countries to slash Country Cost per kwh (US$) lending rates India 0.14 • Power cost in India the highest amongst the Brazil 0.05 competing countries China 0.03 Thailand 0.11 • However, power cost accounts for around three per cent of the overall cost structure, hence not a Interest costs significant disadvantage Country Annual lending • Power costs in India varies by state and is as low as interest rate India 10-11% US$ 0.1 in states like Maharashtra Brazil 13-14% • With privatisation and competition in the emerging China 5-6% Indian power sector, cost of power is expected to Thailand 7-8% come under control • Interest rates in India are high as compared to competing countries, but expected to soften in the future 1 www.ibef.org
  • 42. GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY December 2008 Manufacturing in China vis-à-vis India • Indian manufacturers suffer from a cost disadvantage vis-à-vis Chinese manufacturers mainly because of higher power and fuel costs and to some extent due to the cascading impact of taxes China Engine Parts Transmission Suspension Electricals Equipment Others Steering Braking Cost of component for an Indian Company 100 100 100 100 100 100 Less Taxes and Duties Higher net state level levies and 0.55% 0.85% 1.58% 1.51% 1.72% 0.89% cascading impact of taxes Higher import duty 0.01% 0.01% 0.03% 0.07% 0.08% 0.03% Higher corporate taxes 0.27% 0.27% 0.27% 0.27% 0.27% 0.27% Industry costs Higher cost of power and fuel 3.43% 3.16% 4.01% 3.02% 2.13% 2.68% Higher cost of funds 0.62% 0.30% 0.18% 0.00% 0.44% 0.13% Higher rate of insurance 0.10% 0.08% 0.10% 0.08% 0.11% 0.08% Others Others 3.63% 2.98% 3.08% 3.11% 3.50% 2.72% Total cost disadvantage for India .1% .% .% .0% .% .0% www.ibef.org
  • 43. GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY December 2008 Manufacturing in Thailand vis-à-vis India • Indian manufacturers suffer from a cost disadvantage vis-à-vis Thai manufacturers mainly because of higher level of taxes and their cascading impact Thailand Engine Parts Transmission Suspension Electricals Equipment Others Steering Braking Cost of component for an Indian Company 100 100 100 100 100 100 Less Taxes and Duties Higher net state level levies and 3.92% 5.26% 5.98% 5.48% 5.69% 5.42% cascading impact of taxes Higher import duty 0.51% 0.29% 0.38% 0.88% 0.91% 0.79% Higher corporate taxes 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% Industry costs Higher cost of power and fuel 0.93% 0.86% 1.09% 0.82% 0.58% 0.73% Higher labour cost 1.72% 1.10% 1.19% 1.22% 1.59% 0.85% Higher cost of funds 0.50% 0.24% 0.14% 0.00% 0.35% 0.10% Higher rate of insurance 0.10% 0.08% 0.10% 0.08% 0.11% 0.08% Others Others 2.15% 1.51% 1.60% 1.63% 2.02% 1.25% Total cost disadvantage for India .% .% 10.0% 10.% 11.% .% www.ibef.org
  • 44. GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY December 2008 Manufacturing in Brazil vis-à-vis India • India is competitively positioned vis-à-vis Brazil across components mainly due to the higher cost of labour in Brazil Brazil Engine Parts Transmission Suspension Electricals Equipment Others Steering Braking Cost of component for an Indian Company 100 100 100 100 100 100 Less Taxes and Duties Higher net state level levies and -4.28% -5.81% -3.94% -3.26% -3.22% -5.21% cascading impact of taxes Higher import duty -0.34% -0.23% -0.19% -0.31% -0.27% -0.39% Higher corporate taxes 0 0 0 0 0 0 Industry costs Higher cost of power and fuel 2.79% 2.58% 3.28% 2.47% 1.74% 2.19% Higher labour cost -23.16% -14.85% -16.07% -16.45% -21.47% -11.51% Higher cost of funds -0.27% -0.13% -0.08% 0.00% -0.19% -0.06% Higher rate of insurance -0.06% -0.05% -0.06% -0.04% -0.06% -0.05% Others Others 5.55% 4.90% 5.00% 5.02% 5.42% 4.64% Total cost disadvantage for India -1.% -1.% -1.0% - -1.% -1.% -10.% www.ibef.org
  • 45. GROW T H P OT E N T I A L O F I NDIAN AUTO COMPONENTS INDUSTRY December 2008 Conclusions • India has a cost advantage when compared to Brazil, • Various steps being taken by the Indian government however suffers from a cost disadvantage vis-à-vis in improving infrastructure would reduce the China and Thailand (to a lesser extent), primarily due disadvantage that India suffers from because of poor to high level of taxes and their cascading impact infrastructure that causes project delays, delays in deliveries and so on. This would increase the • India, in the near future is expected to go ahead with demand for road transportation in the country and the abolition of interstate Central Sales Tax (CST), consequently demand for auto components which will reduce the cascading impact of taxes to some extent • India’s exports of auto components have the advantage of proximity to automotive manufacturing • Implementation of Goods and Services tax (along the nations like Thailand; trade agreements being signed lines of VAT) and abolition of all other taxes by 2010 with ASEAN nations are expected to give a further is under consideration, which will reduce the taxation boost to exports loading on the automotive sector considerably. This step is expected to strengthen India’s future position as a leading automobile manufacturing hub www.ibef.org
  • 46. AU TO C O M P O N E N T S December 2008 DISCLAIMER This presentation has been prepared jointly by the India Brand Author’s and IBEF’s knowledge and belief, the content is not Equity Foundation (“IBEF”) and ICRA Management Consulting to be construed in any manner whatsoever as a substitute for Services Limited, IMaCS (“Authors”). professional advice. All rights reserved. All copyright in this presentation and related The Author and IBEF neither recommend or endorse any works is owned by IBEF and the Authors. The same may not be specific products or services that may have been mentioned reproduced, wholly or in part in any material form (including in this presentation and nor do they assume any liability or photocopying or storing it in any medium by electronic responsibility for the outcome of decisions taken as a result of means and whether or not transiently or incidentally to some any reliance placed in this presentation. other use of this presentation), modified or in any manner Neither the Author nor IBEF shall be liable for any direct or communicated to any third party except with the written indirect damages that may arise due to any act or omission approval of IBEF. on the part of the user due to any reliance placed or guidance This presentation is for information purposes only. While due taken from any portion of this presentation. care has been taken during the compilation of this presentation to ensure that the information is accurate to the best of the www.ibef.org