This document discusses the importance of social media, particularly LinkedIn, for CEOs and their executive assistants. It notes that nearly all doctors and nurses now use the internet and social media for professional reasons. Hospitals are increasingly adopting social media platforms like Facebook, YouTube, Twitter and LinkedIn to engage stakeholders. As the trusted advisors to CEOs, executive assistants should help their leaders build professional profiles and networks on LinkedIn to generate business opportunities through connections, referrals and their online expertise. The document provides tips for optimizing LinkedIn profiles and engaging on the platform.

1. Social Media For CEOs:
What every executive assistant needs to know
For
the
CEO
Assistants
Forum
Of
the
Hospital
Council
of
Western
Pennsylvania
Paul
Furiga
WordWrite
Communica=ons
•
June
16,
2011

2. Social
media:
Why
should
I
care?
• This is the
view of
digital
immigrants
• Digital
natives
think
differently
• Which are
you?

3. Social
media:
Why
I
should
care
Equalman Social Media Revolution video

4. Social
media:
Why
hospitals
should
care
1. 87% of nurses use the
Internet for business/
professional reasons
2. 65% of nurses plan to
use social media for
professional development
3. 88% of doctors have
visited Facebook
4. Nearly 25% of doctors
spend more than 20
hours a week online
2010 Nicholson Kovac, Inc. study

5. Social
media:
Why
your
CEO
should
care
• 1,188 hospitals on
social media
• 548 YouTube channels
• 1018 Facebook pages
• 788 Twitter accounts
• 458 LinkedIn accounts
• 137 Blogs
June 2011, Ed Bennett, University of
Maryland Medical Center

6. Social
media:
Why
you
should
care
• You serve the CEO
(lucky you!)
• You’re the trusted
advisor
• That means you’ll be
the one doing this work

7. So
where
do
you
start?
1. Monitor first! Get to know
Google Alerts
2. One channel at a time, walk
before you run
3. What’s most valuable to a
CEO? A business network
4. That’s Linked In
5. Let’s get you started

8. Why?
Let’s
go
to
the
numbers
1. Who s on Linked In:
1. 100 million members (a new one each second)
2. College Grad/Post Grad: 80.1%
2. What do they do?
1. Business Decision Maker: 49%
2. Most popular job categories:
• C-Level Executives 7.8%
• EVP/SVP 6.5%
• Senior Management 14.1%
• Middle Management 18.2%
Source: Linked In

9. OK,
but
how
do
I
make
Linked
In
work
for
me?
1. It s Facebook for grown-ups
— FORTUNE Magazine
2. Reveals the relationship patterns
that drive executive decisions
3. Generates opportunities via:
1. Connections
2. Referrals
3. Expertise/search results

10. How to get started:
1. Create/improve
your profile
2. Make/add
connections
3. Get/give
recommendations
4. Create/join groups
5. Remember: Give to get

11. Tips and tricks: WRONG!
An incomplete profile
No profile photo, or one that
doesn't show your face
No website, blog, or Twitter links
Profiles that are kept private or
choose not to outline the
person's name
No Connections and
Recommendations
Obvious lack of interactivity on
LinkedIn
No LinkedIn groups or use of
LinkedIn Applications
No Contact Settings or Personal
Information

12. Tips and tricks: Better
A complete profile
My profile photo looks like me!
Website, blog, and Twitter links
860 Connections and
40 Recommendations
Notice my Linked In activity
30 LinkedIn groups and
Slideshare, my blog, Twitter and
Trip It applications
Contact Settings and Personal
Information (not shown in this
slide)

13. Your
(CEO’s)
Linked
In
to-­‐do
list:
– Build up your profile
– Make connections
– Get (and give)
recommendations
– Join groups
– Participate (give to get)
– Develop the relationships that lead to success

14. Thank
you!
QuesJons?
Linked
In:
www.linkedin.com/in/paulfuriga
www.linkedin.com/companies/
wordwrite-­‐communica=ons
Twi4er:
@paulfuriga
/
@wordwritepr
Online:
www.wordwritepr.com
www.wordwritepr.com/blogstorytelling
Paul.furiga@wordwritepr.com