Social media is finding it’s roll in a broader digital marketing strategy, but does it affect SEO at all? Neil Pursey will discuss his research around this topic and help you grow.

1. IS SOCIAL MEDIA
AFFECTING SEO?

2. CORRELATION DATA?

3. GOOGLE+ EXPERIMENT
Coincidence?

4. WHAT THE EXPERTS SAY
ABOUT GOOGLE+
Daniel Cristo director at catalyst search engine marketing
“Expect Google’s +1 button to have relatively low weight on it’s own. Looking down the road, +1′s
could be quite impactful if the right authority on the topic +1′s your link, but that will only happen
after Google’s social graph matures and it figures out how to fight blackhat techniques.”
Debra Mastaler president of Alliance-Link, guest blogger for Search Engine Land and Search Engine Guide
“Once they launch Google + for brands and the base of consistent G+1 users increases, Google is going
to have a lot of data they can use to augment quality signals in their organic search algorithm. How
they extrapolate those signals, assign “”"”trust”"”" and relevance factors will be key and something I
look forward to watching”
Danny Dover author of the best selling book Search Engine Optimization Secrets
“I think the search team at Google will be running tests to see how the +1 data improves search
results. This provides marketers with a unique opportunity to take advantage of the fluctuations and
the importance of this metric. This could result in big wins for short periods of time.”

5. GOOGLE WEBMASTER TOOLS

6. GOOGLE ANALYTICS

7. GOOGLE ANALYTICS
CASE STUDIES Build social circles for
personalised search
Female audience is
growing in google
(not provided) traffic has increased

8. FACEBOOK
CASE STUDIES

9. FACEBOOK
CASE STUDIES
Implemented
Facebook
Opengraph 300%
580 visits 760 visits
wikipedia links?
Facebook debugger

10. GOOGLE AUTHORSHIP
Google’s Agent Rank Patent
“The identity of individual agents responsible for
content can be used to influence search ratings.
Assuming that a given agent has a high reputational
score, representing an established reputation for
authoring valuable content, then additional content
authored and signed by that agent will be promoted
relative to unsigned content or content from less
reputable agents in search results.”

11. SLICK SOCIAL SHARE
BUTTONS
Ask if any one has
another Facebook plugin
they use that implement
Opengraph properly

12. AUTHOR SURE
http://www.webgrowth.biz/google-link-adding-guide/

13. Danny Sullivan interviews Matt Cutts in July 2012
“Links are still, for the foreseeable future, going to be a more powerful signal for search
rankings than social signals.”

14. IN SUMMARY
Focus on building your personal author
ranking because every company needs
a thought leader!
Source: http://www.webgrowth.biz/rel-author-links-the-new-future-of-google-rankings/

15. QUESTIONS
@webgrowthsa
https://www.facebook.com/webgrowth
neil@webgrowth.co.za