14. “It’s the content (and the writing), stupid” 1. Simplicity 2. Unexpectedness 3. Concreteness 4. Credibility 5. Emotion 6. Story - from Made to Stick
15. Good blogging is good writing and good writing is storytelling… Read Andrew Sullivan’s essay, “Why I Blog” in Nov. 2008 issue of The Atlantic Monthly http://www.theatlantic.com/doc/200811/andrew-sullivan-why-i-blog
16. To blog successfully, take off your marketing or PR hat and adopt a new mindset… Deliver value without selling
17. Let’s define community From Seth Godin’s new book, Tribes**: “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.” ** Highly recommended
18. Blogs are one piece of the social media puzzle How do you use these tools to create community?
19. Get to know the tools. You’ll be ahead of the game.
20. - One in 5 U.S. adults has no landline - 49% of young adults (18 – 29) are cell phone only users Harris Poll April 4, 2008 Mobile