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How Google Tag Manager can save your seo ? - Talk for Brighton SEO 2017

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Google Tag Manager is a great tool for tracking but do you know you can also use it to hack your way into some great SEO optimisation ?

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How Google Tag Manager can save your seo ? - Talk for Brighton SEO 2017

  1. 1. Sébastien Monnier Woptimo Woptimo and Influenzzz founder Nubo Digital network member @smonnier http://www.slideshare.net/woptimoslides Influenzzz
  2. 2. ... and I’m French
  3. 3. How GTM can save your SEO
  4. 4. GTM = Tracking Code Management
  5. 5. 1 ring script to rule them all
  6. 6. JavaScript Injector
  7. 7. Why not using it for SEO ?
  8. 8. How far can Google read JS ?
  9. 9. ... Pretty far actually
  10. 10. Warning : This is not SEO best practice. This is a (dirty) hack.
  11. 11. Common SEO roadblock and how to get around 3 Examples
  12. 12. 1
  13. 13. I cannot change my title and description
  14. 14. Just dynamically change it
  15. 15. Add the right trigger
  16. 16. Wait a few hours / days... and you’re done !
  17. 17. And YES, you can rank with dynamically added keywords.
  18. 18. Tips: Extract data/content from HTML and dynamically insert
  19. 19. Product on sale Criteria on search results Stock in real time
  20. 20. 2
  21. 21. Faceted navigation is out of control !!!
  22. 22. Just Add nofollow canonical noindex... Dynamically through JS
  23. 23. YES It does work...
  24. 24. But I still prefer hardcoded HTML
  25. 25. 3and this time, not a dirty trick...
  26. 26. You need data
  27. 27. Use GA’s custom dimensions
  28. 28. Send for every page Canonical Hreflang H1 Meta Robots
  29. 29. How many pageview for noindex pages
  30. 30. Bad hreflang
  31. 31. No H1
  32. 32. GA data is User-based data No visit = no data
  33. 33. A crawler will check all pages it finds. but may miss landing pages...
  34. 34. U got the power
  35. 35. Thank you Slides available here wopti.fr/brighton2017

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