1. +
Social Games from Berlin...
...where Internationality meets
Agility

2. I. About Wooga
II. Case Study Monster
World
III.PS: We‘re hiring!

3. Wooga – world of gaming
Key stats
founded 2009 in Berlin by Jens (CEO) & Philipp (CTO)
6 games on Facebook; 50 million active users / month
2 games on mobile platforms
70% of users are female (age 20-60)
one of the largest social game developers worldwide
2 new hires / week

4. what do we do?

5. games!

6. 6

7. 7

8. games for everyone!

9. core human desire

10. 10

11. 11

12. 12

13. ...why casual games?

14. 1. No entry barriers
No
installation
necessary
&
Free to play

15. 2. Quick – „I only have a 10 min break“
3 min to understand the Appointment Gaming
game
3 min 4 hours
Short core game loop 23 hours 70 hours

16. 3. Place – Continue playing anywhere,
anytime

17. ...but how do we do
successful games for
everyone?

18. = +
Wooga combines hearts and brains
to build the best games!

19. #
1
 Launched July 2009
 Biggest brain training
game on Facebook

20. August 2009

21. #2
 Launched February 2010
 Top 20 Facebook game
 Pop colourful bubbles and
explore the secrets of a
mysterious island
 European Games Award 2010:

22. #
3
 Launched May 2010
 Top 20 Facebook game
 Grow crazy plants and build
your own unique Monster

23. #4
 Launched: December 2010
 Cure cute pets of funny diseases
while building your own pet

24. #
5
 Launched: March 15, 2011
 Click as many gems as possible in
60s
 Already a top 20 Facebook game
 Fastest growing Facebook app today
 European Games Award 2011:

25. #6
 Launched: August 15, 2011
 Beautiful story and art
 Build your medieval city and
explore adventures with your
friends
 In Top 20 of fastest growing

26. I. About Wooga
II. Case Study Monster
World
III.PS: We‘re hiring!

27. Prototyping

28. Human gardener or ...

29. ... Monsters ?

30. ...and how do monsters
make money?

31. 0.3% Customize avatar 2.3% Decoration Items 2.8% Expansions
6.3% Instant Build 9.6% Materials 10.5% Coins

32. Magic Wands
~ 35 %

33. Crafting with woogoo
~ 30 %

34. ...what about user
feedback?

35. ... A/B tests & iterations!

36. A/B test: pricing magic wands
old
new
+ 24 %

37. A/B test: add wands button
+ 23 %

38. Iteration: balancing
5min 3min

39. A/B test: growth time of lemonade bushes
5 min => 3 min
7 day ret
3 day ret
1 day ret
Reached lvl 4
3 min
Reached lvl 3
5 min
0% 10% 20% 30% 40% 50% 60%

40. ... and yes, it works!

41. 20,000,000
Rank #4
18,000,000
16,000,000 Rank #6 Diamond
Dash
14,000,000
launch
Rank #7
12,000,000 Happy Hospital
launch
MAU
10,000,000
Rank #15
Monster World ramp-
up
8,000,000
Facebook reduces virality
6,000,000
4,000,000
2,000,000 Bubble Island
launch
Brain Buddies launch
0

42. I. About Wooga
II. Case Study Monster
World
III.PS: We‘re hiring!

43. Don’t think about
working at other
companies!

44. Our office in Berlin

46. We are the world of gaming
 more than 200 colleagues
 from 33 nations and
 our games played in more than 200 countries
 Wooga wants to bring games to even more countries to
reach people all over the world. colleagues from 33 nations
> 2.5% of Facebook gamers playing wooga
games
> 0.5% of Facebook gamers playing wooga

47. Small teams, huge impact
 flexible project management
 small teams of 10 - 15 people
 interdisciplinary working environment (engineers, pm & game
artists)
Diamond Dash DAU
1.200.000
1.000.000
800.000
600.000
400.000
200.000
0

48. Casual games, casual workplace
 value personality & performance over rules, team fitting
 no suits, open office space & flat hierarchies
 awesome kitchen (cereals, sweets, softdrinks, milk, fresh
fruits)
here casual Friday
happens every day!

49. Tap into your full potential
how do we
teambuilding
learn from each
budgets for every
other?
team to get the
 brownbag people stronger
lunches! connected to each
other!
 daily standups
personal development:
 budget of € 1.500 per employee / year
 2 paid days off for personal education

50. Woogas like cool party locations

51. Come and join our awesome
team!
Check out our open job positions: www.wooga.com/jobs/

52. check out: wooga.com/jobs anne@wooga.co