Sports & Digital

•Download as PPT, PDF•

0 likes•469 views

Woobin Kim

Sports Business

Contents ,[object Object],[object Object],[object Object],[object Object],[object Object]

1. What is Digital? “ A Digital ecosystem is any distributed adaptive open socio-technical system, with properties of self-organisation, scalability and sustainability, inspired by natural ecosystems.” - Wikipedia

2. What is SNS & Why? Information Democracy Contents Prosumer &

4. Case analysis - Association NBA Digital Properties NBA TV NBA Mobile NBA.com NBA SNS ▶ 시청률 증가 : TNT (42%), ABC (38%), ESPN (28%) ▶ 7 년 연속 관중 만석률 90% 이상 기록 ▶ 머천다이즈 매출 20% 증가 ▶ NBA.com 비디오 콘텐츠 PV 140% 증가 NBA sees increases in viewers, sales, attendance

4. Case analysis - Association K 리그 SNS Mix

4. Case analysis - Club "In general, all of our departments are starting to incorporate social media into their plans, whether it is the All Star vote, or ways to integrate into our game presentation. We have had fans choose and vote for songs to be played during the game, and we’re even working on having fans choose player walk up songs." "I think the key is to listen first, engage your fans, and try to deliver what they want. It is constantly evolving. This isn’t something that you say “Set it and Forget It”" ,[object Object]

4. Case analysis - Club 국내 특성상 구단이 아닌 모기업 SNS 에서 일회성 프로모션으로 진행하는 것이 대부분

4. Case analysis - Corporate “ THE CHOSEN” NIKE’S FIRST EVER ALL ACTION SPORTS ‘ JUST DO IT’ CAMPAIGN

4. Case analysis - Corporate Core Contents Share & Spread Storytelling & Pictures Word of Mouth Mobile Influencer

4. Case analysis - Corporate Ad VS Contents

4. Case analysis - Celebrity "I want to thank you very much. That's why I'm telling you first. I'm about to retire. Love you. Talk to you soon,” - Shaquille O'Neal

4. Case analysis - Celebrity 소셜미디어의 본질을 꿰뚫고 있는 양준혁

5. Discussion ,[object Object],[object Object],[object Object]

Similar to Sports & Digital

Next Wave Showcase: "Data, Analytics, & Performance"iMedia Connection

Social Media for the Social SectorKelley-Sue LeBlanc

Social Media Assessment for Higher Ed ProfessionalsJennifer Keegin

Mobile & Social Media: Practical Advicefunlake

The Soundboard: Rockhouse Partners Case StudiesBauerAssociates

Final media project UNFINISHED researchDanMorland

EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...Earthbound Media Group

Social Media it's not Sex but it Sure Does SellRich Benjamin

Brunei Times Essay Competition 2015. Online assignment writing service.Deb Reaser

Leaders in Sports Presentation 2014 - Digital, Social and SponsorshipDarko Mili

Digital Media in Building Trades Organizing Alex Hogan

10 Ways to Convert Prospects to PartnersSuresh Parmachand

Innovative_search_marketing_Neo_Ogilvy_2009Damien Cummings

Social sports poll overview shortPat Coyle

8 ways to get more website traffic using social media 10.06.16Kenny Soto

2. research kallum-sykes

Supercharge your member referral program hlAvenue M Group

Prudential Social marketing analysisEun Jeong Kang

Social CRMKasper Risbjerg

Facebook Topic Data Meets the Power of InsightpoolInsightpool, the Influencer Marketing Platform

Similar to Sports & Digital (20)

Next Wave Showcase: "Data, Analytics, & Performance"

Social Media for the Social Sector

Social Media Assessment for Higher Ed Professionals

Mobile & Social Media: Practical Advice

The Soundboard: Rockhouse Partners Case Studies

Final media project UNFINISHED research

EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...

Social Media it's not Sex but it Sure Does Sell

Brunei Times Essay Competition 2015. Online assignment writing service.

Leaders in Sports Presentation 2014 - Digital, Social and Sponsorship

Digital Media in Building Trades Organizing

10 Ways to Convert Prospects to Partners

Innovative_search_marketing_Neo_Ogilvy_2009

Social sports poll overview short

8 ways to get more website traffic using social media 10.06.16

2. research

Supercharge your member referral program hl

Prudential Social marketing analysis

Social CRM

Facebook Topic Data Meets the Power of Insightpool

Recently uploaded

Turkey vs Georgia Tickets: Turkey's Redemption Mission at UEFA Euro 2024Eticketing.co

Scotland vs Switzerland Euro Cup Germany Prediction Can the Scots qualify fro...Eticketing.co

Czechia vs Turkiye The impact of 2008 still felt to this day as Turkiye eyes ...Eticketing.co

Albania Vs Spain Albania Euro 2024 squad Who is Sylvinho bringing to the Euro...World Wide Tickets And Hospitality

France vs Poland France Euro 2024 squad Who makes the confirmed 25 named by D...Eticketing.co

TAM Sports-IPL 17 Advertising Report- M01 - M71.xlsx - IPL 17 FCT (Commercial...Social Samosa

Croatia Vs Italy Zlatko Dalic announces the list of players for Euro 2024 it ...World Wide Tickets And Hospitality

Croatia and Italy Set for Challenging UEFA Euro 2024 Campaigns.docxEuro Cup 2024 Tickets

4 Ridiculous Rules About Fantasy Cricket API.pdfAndrew Mathew

Portugal vs Czechia Portugal Euro Cup Squad Who will Roberto Martinez take to...Eticketing.co

Albania Vs Spain Euro Cup 2024 Italy vs Albania Prediction, Stats & Team News...World Wide Tickets And Hospitality

Slovenia vs Serbia Serbia Euro Cup 2024 Squad Announced Which Players Should ...Eticketing.co

Albania Vs Spain Albania in the Euro 2024, this is when Silvinjo will publish...World Wide Tickets And Hospitality

Turkey vs Georgia Tickets: Turkey and Georgia Prepare for a Promising UEFA Eu...Eticketing.co

Sport trivia quiz slide presentation.pdfCricket Online Hub

Netherlands vs France Netherlands Euro 2024 Squad Who Will Play and Who Won't...Eticketing.co

Serbia vs England Tickets: Serbia's UEFA Euro 2024 Squad, A New Era of Redemp...Eticketing.co

Winbuzz login: Get Instant Winbuzz Login Id, and Cricket Id on Winbuzzwinbuzz bets

Germany Vs Hungary Germany Euro 2024 squad Who makes Julian Nagelsmann.docxWorld Wide Tickets And Hospitality

Croatia vs Albania Euro 2024 Prediction Could knockout stage qualification be...World Wide Tickets And Hospitality

Recently uploaded (20)

Turkey vs Georgia Tickets: Turkey's Redemption Mission at UEFA Euro 2024

Scotland vs Switzerland Euro Cup Germany Prediction Can the Scots qualify fro...

Czechia vs Turkiye The impact of 2008 still felt to this day as Turkiye eyes ...

Albania Vs Spain Albania Euro 2024 squad Who is Sylvinho bringing to the Euro...

France vs Poland France Euro 2024 squad Who makes the confirmed 25 named by D...

TAM Sports-IPL 17 Advertising Report- M01 - M71.xlsx - IPL 17 FCT (Commercial...

Croatia Vs Italy Zlatko Dalic announces the list of players for Euro 2024 it ...

Croatia and Italy Set for Challenging UEFA Euro 2024 Campaigns.docx

4 Ridiculous Rules About Fantasy Cricket API.pdf

Portugal vs Czechia Portugal Euro Cup Squad Who will Roberto Martinez take to...

Albania Vs Spain Euro Cup 2024 Italy vs Albania Prediction, Stats & Team News...

Slovenia vs Serbia Serbia Euro Cup 2024 Squad Announced Which Players Should ...

Albania Vs Spain Albania in the Euro 2024, this is when Silvinjo will publish...

Turkey vs Georgia Tickets: Turkey and Georgia Prepare for a Promising UEFA Eu...

Sport trivia quiz slide presentation.pdf

Netherlands vs France Netherlands Euro 2024 Squad Who Will Play and Who Won't...

Serbia vs England Tickets: Serbia's UEFA Euro 2024 Squad, A New Era of Redemp...

Winbuzz login: Get Instant Winbuzz Login Id, and Cricket Id on Winbuzz

Germany Vs Hungary Germany Euro 2024 squad Who makes Julian Nagelsmann.docx

Croatia vs Albania Euro 2024 Prediction Could knockout stage qualification be...

Sports & Digital

1. Sports & Digital Sports R.U.M

3. 1. What is Digital? “ A Digital ecosystem is any distributed adaptive open socio-technical system, with properties of self-organisation, scalability and sustainability, inspired by natural ecosystems.” - Wikipedia

5. 2. What is SNS & Why? Information Democracy Contents Prosumer &

6. 3. What is Mobile & Why?

7. 4. Case analysis - Association NBA Digital Properties NBA TV NBA Mobile NBA.com NBA SNS ▶ 시청률 증가 : TNT (42%), ABC (38%), ESPN (28%) ▶ 7 년 연속 관중 만석률 90% 이상 기록 ▶ 머천다이즈 매출 20% 증가 ▶ NBA.com 비디오 콘텐츠 PV 140% 증가 NBA sees increases in viewers, sales, attendance

8. 4. Case analysis - Association K 리그 SNS Mix

9. 4. Case analysis - Association

10. 4. Case analysis - Club

11.

12. 4. Case analysis - Club 국내 특성상 구단이 아닌 모기업 SNS 에서 일회성 프로모션으로 진행하는 것이 대부분

13. 4. Case analysis - Corporate “ THE CHOSEN” NIKE’S FIRST EVER ALL ACTION SPORTS ‘ JUST DO IT’ CAMPAIGN

14. 4. Case analysis - Corporate Core Contents Share & Spread Storytelling & Pictures Word of Mouth Mobile Influencer

15. 4. Case analysis - Corporate Ad VS Contents

16. 4. Case analysis - Celebrity "I want to thank you very much. That's why I'm telling you first. I'm about to retire. Love you. Talk to you soon,” - Shaquille O'Neal

17. 4. Case analysis - Celebrity 소셜미디어의 본질을 꿰뚫고 있는 양준혁

18.

19. For more communication @woobin Profile : /woobink http://sportsnsocial.tistory.com/ [email_address] Page : /sportsnsocial

Sports & Digital

Recommended

Recommended

More Related Content

Similar to Sports & Digital

Similar to Sports & Digital (20)

Recently uploaded

Recently uploaded (20)

Sports & Digital