3. dallas to nashville

4. Nashville to Chicago

5. ideo.com

6. debutantes

7. What does the texas debutante bow
teach us about being a woman in design?

8. Step one
debutantes get into bow attire.

9. Why does she do this?
To tell a story

11. We share many clients with
ou.

12. what’s most valuable to my client’s and colleagues
isn’t my resume. it’s not even my portfolio.

13. it’s stories.

14. “Stories are currency.
Build your story repertoire.”
Head of recruiting

17. Design your story.

20. Step Two
To begin the bow, a debutante will raise and open her arms.

21. Why does she do this?
To set a strong foundation

22. What's your first move?

23. analogous experiences?

24. inspiration? research?
in-context
talk watch listen

25. inspiration?

26. start with the first move.
start small, start now.
(I really value this step.)

27. Step Three
Begin the bow descent. collapse onto your behind, while smiling.

28. Why does she do this?
To S cas Exp

29. don't forget your core, your depth, your expertise.
this is most likely the thing that is most effortless.

30. Step four
forehead to the floor. (seriously.)

31. Why does she do this?
To risk it all in the hopes of
achieving something much bigger

33. P R O J E C T 2 0 1 4 ITAÚ+ IDEO 17 DECEMBER 2010 Confidential 12

35. P R O J E C T 2 0 1 4 I TAÚ + I D EO 1 7 D E C E M B E R 2 01 0 Confidential 15

36. risk is uncomfortable, messy & ambiguous.

37. Step four, the final step
the debutante rises, in all of her glory.

38. it's an amazing time to be a woman in design.

39. but it isn't just going to magically happen.

40. design your life.

41. "Would you tell me, please, which way I ought to go from here?"
"That depends a good deal on where you want to get to," said the Cat.
"I don't much care where. . ." said Alice.
"Then it doesn't matter which way you go," said the Cat.
Lewis Caroll, Alice in Wonderland

42. 1. what makes you happy? 2. what gives you meaning?

43. hank yo
elleluna @gmail.com
twitter.com/elleluna