Retail marketing is comprised of the activities related to selling products directly to consumers through channels such as stores, malls, kiosks, vending machines or other fixed locations.

2. Retail - Overview
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Retail marketing is comprised of the activities related to selling products directly to
consumers through channels such as stores, malls, kiosks, vending machines or
other fixed locations.
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Fast growing urbanization, increased footprint of organized retail format stores
and multi activity malls has completely changed the urban landscape and has
made Retail one of the fastest growing and high potential professions for
youngsters.
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An estimate puts the organized retail business at $635 billion by 2015. The
organized retail sector is now rapidly gaining ground in the vast potential mid &
small towns of India.
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The module shall also cover Retail Marketing, Supply Chain Management &
Logistics. You will learn the processes required for procurement, merchandising
and CRM. You will also develop skills in analyzing and controlling costs. This
module will also focus on the importance of cost management in retail marketing,
micro financing and retail economics.

3. Impact of Retail Management
Retailing is the timely delivery and availability of products to
consumers at prices that they can afford. In the last few
years, the concept of retailing has changed considerably in
India with the traditional neighborhood “Kirana” stores being
replaced by huge malls and large chain of stores. Nowadays,
the Indian consumer gives more emphasis on quality of
products even if it comes at a price. The Indian retailing
industry is becoming increasingly competitive with big brands
both national and international entering the market. The
retail industry has a tremendous contribution in boosting the
Indian Economy by increasing employment, enhancing
exports and giving small scale industries the opportunity to
sell their products at competitive prices.

4. The boom in the retail industry is mainly due to the following reasons:
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Increase in the purchasing power of middle class Indians
Indians becoming more and more quality conscious
Change in taste and living styles
Emergence of big international names in the retail sector
The entry of FDI in the retail sectors
Rapid growth of IT and engineering sectors
Retailing in the recent era stands as an exciting yet complex business sector in
most developing economies. According to recent surveys, the Indian Retail economy is
growing but it needs to pick up more speed. Nevertheless, the contribution of the
retail sector cannot be underestimated and has extensively helped in enriching the
economy of our country. But the Indian retail industry needs to be more organized
since retail management offers huge benefits.

5. Benefits of Modern Retail Management
• Better Quality Products & Services
• Better Lifestyle
• Bridges the gap between consumers and
manufacturers
• Up-gradation of the agricultural sector and other
small-scale industries
• Promotes Tourism
• Increases Employment
• Boost in Exports

6. Scope
The last decade has seen Retail emerging as one
of the fastest growing industry, consequently the
job opportunities in Retail have grown many
fold. WLCI programme will enable you to become
a well rounded Retail Professional. Thus, making
you competent to pursue careers such as Sales
Manager, Store Manager, Department Manager,
Customer Service Manager and Logistics
Manager.

7. Deliverables & Content
Deliverables
Content
Retail trends and its future, retail planning, genesis of targets &
monitoring and reviewing. Retail Forecasting tools and techniques,
Retail tactics, New trends and technologies, E-retailing, Use of
Retail Environment
Information Technology and Electronic Data Interchange (EDI)
Store Management
Store & Sales Force Management methods and their application
Retailing Information Systems, Micro Financing, Auditing and cost
control. Cost analysis and management, Advanced retail economics,
Cost Management
Legal and Statutory framework.
Retail Marketing
Methods of Retail promotions & New business development.

8. Deliverables & Content
Deliverables
Content
Procurement, Supply chain
Pricing and revenue management in the supply chain. Inventory
Management & Logistics
management and receipt & issue management.
Customer Service in retailing & CRM data management, data input,
Customer Relationship
CRM software, Loyalty programmes, Moments of truth in retail,
Management
Consumer Insights & Knowledge. Application of IT to retail marketing.
Development of International retailing, International retail structures,
International retailing
market entry methods.

9. Programme
Professional Program in Business Management
• Eligibility: Graduation
• Duration: 2 years
• More information at: www.wlcibusiness.in

10. Admission
To know about WLCI admission process visit us at
http://www.wlcibusiness.in/admission.html
Or to apply click at :
http://www.wlcibusiness.in/admission.html-0