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Data Center Facility Modules
Availability, Integration, Operation & Maintenance, Cost

Axel Kretschmer
Regional Director Systems Engineers
Schneider Electric = energy management


billion € sales in 2010
                                            Energy       Building      Industry      Power        IT




% of sales in new economies



                                            Diversified end markets – FY 2010 sales                          1

people in 100+ countries
                                                 Utilities & Infrastructure            20%
                                                 Industrial & machines                           24%
                                                 Data centres                        17%
                                                 Non-residential buildings                             30%
                                                 Residential             9%
of sales devoted to R&D
                     Listed on the Paris     1    Proforma with Areva D integrated on 12-month basis
                     Stock Market – CAC40
                                                                                                                 2
Schneider Electric
Data Center specific trends


                     Booming demand for                Efficiency of scale
                     cost-effective solutions
                                                       • Cloud computing
                     • Market growth and solidity      • Co-location & outsourcing
                     • Competition to attract IT       • Consolidation /
                     load                              concentration
                                                       • Density
                                                       • Virtualization




                     Speed and simplicity              Energy
                                                       consciousness
                     • Complexity of greater
                     heterogeneity and density         • Energy and commodity
                     • IT & facilities convergence,    costs
                     despite different cycles          • Sustainability & global
                     • Standardization, flexibility,   warming awareness
                     modularity
                     • Smart grid demand               • Public policy
                     response


                                                                                   3
Schneider Electric
Traditional data center defined
  ● Power and cooling devices from various
    manufacturers are integrated for a project
  ● Power and cooling equipment (other than heat
    rejection) is located indoors
  ● System performance is predicted by analysis
  ● Controls are created for the project
  ● Management software is customized for the project
  ● Cooling is by CRAC/CRAH units located in the IT
    room
  ● Air is distributed under floor via vented tiles
  ● Outdoor heat rejection via dry cooler, condensor, or
    cooling tower


                     Used in over 90% of installed data centers
                     Still used in over 80% of new data centers
                                                                  4
Schneider Electric
Traditional approaches create unique
challenges for retrofits




                                       5
Schneider Electric
Modular power and cooling plants defined

    ● End-to-end power and cooling systems are pre-engineered and
      pre-manufactured
    ● Standard building blocks are available
    ● Modules may be internally fault tolerant, and can be combined to
      achieve redundancies
    ● Equipment arrives in pre-packaged modules, such as skids,
      containers, or kits
    ● System performance is guaranteed by spec
    ● Controls are standard
    ● Management software is standard for the modules



                     Standardization is responsible for many of the benefits,
                     modularity is the key enabler of standardization
                                                                                6
Schneider Electric
Four basic forms of modular power and cooling plants

                                                          Plant provides power and
1                                                         chilled water to water
                                                          cooled IT pods in rooms


                                                           Plant provides power and
2                                                          chilled air to air cooled IT
                                                           pods in rooms




3                                                          Plant provides power and
                                                           chilled water to IT containers




                                                           Plant provides power and
4                                                          chilled air to IT containers

    Note: All systems designed for IT loads using hot aisle containment
     Schneider Electric
                                                                                          7
1/2 MW of power & cooling in 4 parking spaces
                                                            8
Schneider Electric
Facility Module Family




           COOLING MODULE                                    COOLING MODULE
                     Chilled water                                 Air
                        500kW                                    400kW




                                          POWER MODULE
                                            500kW UPS
Schneider Electric                       1000kW Switchgear               9
Chilled Water Module
                                                               Chiller Power
                                                                   Room




                                    Modular Chillers




                     Free Coolers

Mechanical
  Room
                                                                       Chiller Cooler
                                                                         Controls


                                                       Chilled Water
                                                       Storage Tank

                                         Free Cooler
                                          Controls
                                                                                        Service Access
                                                                                             Door




                                Service Access
                                     Door
                                                                Grounding Plate - 4x            10
Schneider Electric
Power Module Example
                                                   500kW
                                                 Symmetra PX

                                        APC InRow™
                                          Coolers
                            500kVA
                          Transformer
                           (optional)
            Critical Output
             Switchboard
                                                                        Service Access
                                                                            Doors
Fire Suppression
     System




                                     Primary
                                   Switchboard

                                                     Service Access
                                                         Doors
                                                                      Equipment Rear
                                                                       Access Doors
                                                                                  11
   Schneider Electric
Facility Module Family




COOLING MODULE                      COOLING MODULE                      POWER MODULE
Chilled water                       Air
                                         ● Two forms of                 ●480V to 208V step-down
      ●1300 gallon storage
                                         Economizers                    transformer (isolation
      tank
                                         ●Air-to-air heat exchange      optional) (IEC=400v)
      ●Hydronics: DASH,
                                         ●Indirect Evaporative          ●500 kW N+1 Symmetra
      chemical & glycol
                                         Cooling                        PX UPS system; 415V
      feeders, etc.
                                    ●50kW sensible cooling per          in/out (IEC=400V)
      ●In-line vertical chilled
                                    module                              ●InRow™ RP coolers
      water pumps
                                    ●IEC Heat Exchanger (no             ●Netbotz environmental
      ●BMS system
                                    mixing of IT air and outside air)   monitoring and security
      ●VSD drives for pumps

                                                                                              12
Schneider Electric
Why People Are Interested
                                            design               installation         commissioning

 fast                  Facility Modules     weeks                    days                  days

                       Traditional          months                 months                 weeks

                                                                                       take it with you
                                          easy to scale      new or extend the life

 flexible              Facility Modules       yes                    yes                    yes
                       Traditional             no                     no                     no

                                          manufactured                                Pre programmed
                                                                 standardized
                                            system                                        software
predictable            Facility Modules       yes                     yes                   yes
                       Traditional             no                     no                     no

                                              operation              efficiency          lead time

                                                                  tuned for max
                       Facility Modules   factory verified                               low-risk
 easy                                                              performance
                                                                 much time and
                       Traditional          field tested                                 high-risk
                                                                  effort to tune



                                                                                                          13
  Schneider Electric
Facility changes are usually not fast or simple!




                                                   14
Schneider Electric
Case Study - fast




“Pre-manufactured or pre-fabricated approaches to data center construction
                     offer a Time to Market reduction of greater than 50%.”
                                   The consultants jungle December 14th, 2010
                                                                                15
Schneider Electric
add capacity in building blocks-
power, cooling, IT




                                   16
Schneider Electric
add redundancy to IT
with power and cooling blocks




                                17
Schneider Electric
flexible to scale capacity




                               500 kW
                         with room to grow
                                                  18
Schneider Electric
flexible to scale capacity




                        500 kW to 1.0 MW
                                                  19
Schneider Electric
flexible to scale capacity




                        500kW to 1.5 MW
                                                  20
Schneider Electric
pre-programmed software =
predictable efficiency without the large project




                                                   21
 Schneider Electric
Modular data center Facility Infrastructure Management
> StruxureWare
                                                   StruxureWare for data centres
                                                  IT Room management Security management
                                                  Power management
        IP network
                                                                                               StruxureWare                        StruxureWare
                               StruxureWare                                                    Central                             Operations
                               Power                                                           (InfraStruxure Central)             (InfraStruxure Operations)
                               (ION Enterprise)



               Controller


          Cooling            Cooling                                               Facility Power
          Module Air         Module Water                                          Module


                                                                                                                         Racks

                                                                                       UPS                                               PDUs
                               Chillers              Security
                                                     IP cameras,
                                                     Door access
                                                     Controls                                                      Temperature
                                                                                       Switchgear,               Sensors & Rack
               Heat           Cooling Towers,                                          Switchboards,                    Security
         Exchangers           Pumps, Fans,                                             ATS                                                   CRAC
                              Heaters
        Economizer
        /Evaporative          Chiller Plant                                           Powe Plant                            IT room

                                                                                      UPS, power
                     HVAC control                     Video Security                                             Racks, Cooling, Surveillance
                                                                                     measurement




                                                                                                                                                                22
Schneider Electric
7+
                     Reasons why Facility Modules




                                                    23
Schneider Electric
Reason #1: Economizer regulations

   ● ASHRAE, LEED, and local regulations require economizer modes

   Old model: Economizer assists mechanical plant, when possible
   New model: Mechanical plant assists economizer, when needed.

   ● Maximization of free cooling is a complex design and control problem,
     difficult to achieve in a unique design
   ● An integrated design, that considers IT supply temperatures and
     airflows, load factors, and ambient conditions is best achieved in a
     standardized, pre-engineered system



                     Adding an economizer to a data center is like adding a
                     turbocharger to a car: one-off attempts are not likely to
                     perform well
                                                                                 24
Schneider Electric
Economizer mode becomes dominant




                     Hours where economizer mode
                     carries 100% of the load
                     Air-air heat exchanger technology
                     Isolated from outdoor air; not fresh air
                     Economizer carries part of load for remaining time
                     IT inlet 80.6 degrees F
                     Cooling plant at 2/3 rated load



                                                                          25
Schneider Electric
Reason #2: IT Power Management
   ● Power management functions in IT equipment will play a major
     role in reducing overall energy use of data centers

   Old model: Long term adaptations to slow changes in load
   New model: Cooling plant optimizes for wide swings in IT load

   ● Traditional plant design responds through interventions (moving
     tiles, turning equipment on and off, adding equipment)
   ● An optimizing cooling plant adapts to changing load and airflow
     requirements by design



                     Dynamic power variation makes it much more complicated
                     to predict performance and successfully implement a
                     unique traditional design without gross over-provisioning
                                                                                 26
Schneider Electric
Reason #3: Speed of deployment
     ● Modularity is not automatically faster
     ● Modularity allows standardization. It is standardization that makes
       cycle time faster

     Old model: 18 month design-build-commission cycle
     New model: 4 month order-install cycle. Design is off-the-shelf.
      Systems mainly pre-commissioned.

     ● Eventually standard power and cooling modules will be inventory
       items




                     Buy a standard car is faster than build your own unique car
                                                                                   27
Schneider Electric
Reason #4: Scale – Capacity, redundancy, ..
     ● Oversizing remains a major drag on the data center industry
     ● It is the dominant contributor to energy inefficiency
     ● It causes waste of CAPEX and OPEX

     Old model: Build it now because it is too painful - slow - risky -
      burdensome - costly to adapt later
     New model: Modular design for scalability

     ● Capacity can also be scaled to meet changes in power density
       and redundancy




                     Designing with standardized modular plants is inherently
                     more scalable than traditional methods
                                                                                28
Schneider Electric
Reason #5: Control & management system
costs

● Controls and management system cost in traditional data center is
  around $.50 -$1.50 per watt (under 10% of system cost)
● To actually correctly engineer such unique systems for a traditional
  data center should cost about $5 per watt (nearly equal to expected
  system cost) if we
       ● Optimized for energy savings
       ● Did full testing under all operating and fault conditions
       ● Documented the system fully
       ● Embedded effective diagnostics
       ● Did appropriate fault-tree and event-tree analysis
       ● Designed to accommodate expected changes

                     The costs of optimized control and management
                     software must be spread across many data centers;
                     Making standardized modular plants allows this
                                                                         29
Schneider Electric
Reason #6: Lower installed and operating costs

Extra installed costs                                 Installed cost savings
      ● Container / skid / package costs             ● One-time engineering
      ● More smaller devices replace fewer           ● Defer costs of capacity not yet
        larger devices                                 required
                                                     ● Programming & configuration
                                                     ● Rigging
                                                     ● Documentation
                                                     ● Shipping / installing damage
                                                     ● Factory vs field labor
Extra operating costs                                ● Less field testing

      ● None identified
                                                      Operating cost savings
                                                     ● Reduced expertise requirements
                                                     ● Energy costs
                                                     ● No maintenance costs on capacity
                      These savings are not speculative. yet required
                                                       not
                      they are common sense
                                                                                         30
 Schneider Electric
Reason #7: Operation and Maintenance
     ● Reduced risk of human error
               ● Easier to standardize processes and procedures


     ● Repeatability – reduced field delays
     ● More flexibility to adapt to changing business needs

     Old model: One-off designs create unique requirements 
      higher risk
     New model: Continuous improvement across business /
      industry

     ● Makes concurrent maintainability easy

                     This represents the majority of value as most risk of
                     downtime is associated with operating and maintaining
                     the data center.
                                                                             31
Schneider Electric
Conclusion
     ●    Quality
     ●    Repeatability
     ●    Cost
     ●    Just in Time
     ●    Preservation of Capital
     ●    Flexibility on Capacity and Redundancy
     ●    PUE
     ●    Concurrent Maintainability
     ●    Integration into other Systems
     ●    Operation and Maintenance




                                                   32
Schneider Electric
Resources

                      Economizer Modes of Data Center Cooling Systems
                      APC White Paper 132


                      Containerized Power and Cooling Modules for Data
                      Centers
                      APC White Paper 163

                      Hot vs. Cold Containment for Data Centers
                      APC White Paper 135

                      APC White Paper Library
                      whitepapers.apc.com


                      APC TradeOff Tools™ Library
                      tools.apc.com


                                                                         33
Schneider Electric
Help people make the
most of their energy

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Schneider Alex Kretschmer Presentation Deck Facility Modules Nyc Sept 2011

  • 1. Data Center Facility Modules Availability, Integration, Operation & Maintenance, Cost Axel Kretschmer Regional Director Systems Engineers
  • 2. Schneider Electric = energy management billion € sales in 2010 Energy Building Industry Power IT % of sales in new economies Diversified end markets – FY 2010 sales 1 people in 100+ countries Utilities & Infrastructure 20% Industrial & machines 24% Data centres 17% Non-residential buildings 30% Residential 9% of sales devoted to R&D Listed on the Paris 1 Proforma with Areva D integrated on 12-month basis Stock Market – CAC40 2 Schneider Electric
  • 3. Data Center specific trends Booming demand for Efficiency of scale cost-effective solutions • Cloud computing • Market growth and solidity • Co-location & outsourcing • Competition to attract IT • Consolidation / load concentration • Density • Virtualization Speed and simplicity Energy consciousness • Complexity of greater heterogeneity and density • Energy and commodity • IT & facilities convergence, costs despite different cycles • Sustainability & global • Standardization, flexibility, warming awareness modularity • Smart grid demand • Public policy response 3 Schneider Electric
  • 4. Traditional data center defined ● Power and cooling devices from various manufacturers are integrated for a project ● Power and cooling equipment (other than heat rejection) is located indoors ● System performance is predicted by analysis ● Controls are created for the project ● Management software is customized for the project ● Cooling is by CRAC/CRAH units located in the IT room ● Air is distributed under floor via vented tiles ● Outdoor heat rejection via dry cooler, condensor, or cooling tower Used in over 90% of installed data centers Still used in over 80% of new data centers 4 Schneider Electric
  • 5. Traditional approaches create unique challenges for retrofits 5 Schneider Electric
  • 6. Modular power and cooling plants defined ● End-to-end power and cooling systems are pre-engineered and pre-manufactured ● Standard building blocks are available ● Modules may be internally fault tolerant, and can be combined to achieve redundancies ● Equipment arrives in pre-packaged modules, such as skids, containers, or kits ● System performance is guaranteed by spec ● Controls are standard ● Management software is standard for the modules Standardization is responsible for many of the benefits, modularity is the key enabler of standardization 6 Schneider Electric
  • 7. Four basic forms of modular power and cooling plants Plant provides power and 1 chilled water to water cooled IT pods in rooms Plant provides power and 2 chilled air to air cooled IT pods in rooms 3 Plant provides power and chilled water to IT containers Plant provides power and 4 chilled air to IT containers Note: All systems designed for IT loads using hot aisle containment Schneider Electric 7
  • 8. 1/2 MW of power & cooling in 4 parking spaces 8 Schneider Electric
  • 9. Facility Module Family COOLING MODULE COOLING MODULE Chilled water Air 500kW 400kW POWER MODULE 500kW UPS Schneider Electric 1000kW Switchgear 9
  • 10. Chilled Water Module Chiller Power Room Modular Chillers Free Coolers Mechanical Room Chiller Cooler Controls Chilled Water Storage Tank Free Cooler Controls Service Access Door Service Access Door Grounding Plate - 4x 10 Schneider Electric
  • 11. Power Module Example 500kW Symmetra PX APC InRow™ Coolers 500kVA Transformer (optional) Critical Output Switchboard Service Access Doors Fire Suppression System Primary Switchboard Service Access Doors Equipment Rear Access Doors 11 Schneider Electric
  • 12. Facility Module Family COOLING MODULE COOLING MODULE POWER MODULE Chilled water Air ● Two forms of ●480V to 208V step-down ●1300 gallon storage Economizers transformer (isolation tank ●Air-to-air heat exchange optional) (IEC=400v) ●Hydronics: DASH, ●Indirect Evaporative ●500 kW N+1 Symmetra chemical & glycol Cooling PX UPS system; 415V feeders, etc. ●50kW sensible cooling per in/out (IEC=400V) ●In-line vertical chilled module ●InRow™ RP coolers water pumps ●IEC Heat Exchanger (no ●Netbotz environmental ●BMS system mixing of IT air and outside air) monitoring and security ●VSD drives for pumps 12 Schneider Electric
  • 13. Why People Are Interested design installation commissioning fast Facility Modules weeks days days Traditional months months weeks take it with you easy to scale new or extend the life flexible Facility Modules yes yes yes Traditional no no no manufactured Pre programmed standardized system software predictable Facility Modules yes yes yes Traditional no no no operation efficiency lead time tuned for max Facility Modules factory verified low-risk easy performance much time and Traditional field tested high-risk effort to tune 13 Schneider Electric
  • 14. Facility changes are usually not fast or simple! 14 Schneider Electric
  • 15. Case Study - fast “Pre-manufactured or pre-fabricated approaches to data center construction offer a Time to Market reduction of greater than 50%.” The consultants jungle December 14th, 2010 15 Schneider Electric
  • 16. add capacity in building blocks- power, cooling, IT 16 Schneider Electric
  • 17. add redundancy to IT with power and cooling blocks 17 Schneider Electric
  • 18. flexible to scale capacity 500 kW with room to grow 18 Schneider Electric
  • 19. flexible to scale capacity 500 kW to 1.0 MW 19 Schneider Electric
  • 20. flexible to scale capacity 500kW to 1.5 MW 20 Schneider Electric
  • 21. pre-programmed software = predictable efficiency without the large project 21 Schneider Electric
  • 22. Modular data center Facility Infrastructure Management > StruxureWare StruxureWare for data centres IT Room management Security management Power management IP network StruxureWare StruxureWare StruxureWare Central Operations Power (InfraStruxure Central) (InfraStruxure Operations) (ION Enterprise) Controller Cooling Cooling Facility Power Module Air Module Water Module Racks UPS PDUs Chillers Security IP cameras, Door access Controls Temperature Switchgear, Sensors & Rack Heat Cooling Towers, Switchboards, Security Exchangers Pumps, Fans, ATS CRAC Heaters Economizer /Evaporative Chiller Plant Powe Plant IT room UPS, power HVAC control Video Security Racks, Cooling, Surveillance measurement 22 Schneider Electric
  • 23. 7+ Reasons why Facility Modules 23 Schneider Electric
  • 24. Reason #1: Economizer regulations ● ASHRAE, LEED, and local regulations require economizer modes Old model: Economizer assists mechanical plant, when possible New model: Mechanical plant assists economizer, when needed. ● Maximization of free cooling is a complex design and control problem, difficult to achieve in a unique design ● An integrated design, that considers IT supply temperatures and airflows, load factors, and ambient conditions is best achieved in a standardized, pre-engineered system Adding an economizer to a data center is like adding a turbocharger to a car: one-off attempts are not likely to perform well 24 Schneider Electric
  • 25. Economizer mode becomes dominant Hours where economizer mode carries 100% of the load Air-air heat exchanger technology Isolated from outdoor air; not fresh air Economizer carries part of load for remaining time IT inlet 80.6 degrees F Cooling plant at 2/3 rated load 25 Schneider Electric
  • 26. Reason #2: IT Power Management ● Power management functions in IT equipment will play a major role in reducing overall energy use of data centers Old model: Long term adaptations to slow changes in load New model: Cooling plant optimizes for wide swings in IT load ● Traditional plant design responds through interventions (moving tiles, turning equipment on and off, adding equipment) ● An optimizing cooling plant adapts to changing load and airflow requirements by design Dynamic power variation makes it much more complicated to predict performance and successfully implement a unique traditional design without gross over-provisioning 26 Schneider Electric
  • 27. Reason #3: Speed of deployment ● Modularity is not automatically faster ● Modularity allows standardization. It is standardization that makes cycle time faster Old model: 18 month design-build-commission cycle New model: 4 month order-install cycle. Design is off-the-shelf. Systems mainly pre-commissioned. ● Eventually standard power and cooling modules will be inventory items Buy a standard car is faster than build your own unique car 27 Schneider Electric
  • 28. Reason #4: Scale – Capacity, redundancy, .. ● Oversizing remains a major drag on the data center industry ● It is the dominant contributor to energy inefficiency ● It causes waste of CAPEX and OPEX Old model: Build it now because it is too painful - slow - risky - burdensome - costly to adapt later New model: Modular design for scalability ● Capacity can also be scaled to meet changes in power density and redundancy Designing with standardized modular plants is inherently more scalable than traditional methods 28 Schneider Electric
  • 29. Reason #5: Control & management system costs ● Controls and management system cost in traditional data center is around $.50 -$1.50 per watt (under 10% of system cost) ● To actually correctly engineer such unique systems for a traditional data center should cost about $5 per watt (nearly equal to expected system cost) if we ● Optimized for energy savings ● Did full testing under all operating and fault conditions ● Documented the system fully ● Embedded effective diagnostics ● Did appropriate fault-tree and event-tree analysis ● Designed to accommodate expected changes The costs of optimized control and management software must be spread across many data centers; Making standardized modular plants allows this 29 Schneider Electric
  • 30. Reason #6: Lower installed and operating costs Extra installed costs Installed cost savings ● Container / skid / package costs ● One-time engineering ● More smaller devices replace fewer ● Defer costs of capacity not yet larger devices required ● Programming & configuration ● Rigging ● Documentation ● Shipping / installing damage ● Factory vs field labor Extra operating costs ● Less field testing ● None identified Operating cost savings ● Reduced expertise requirements ● Energy costs ● No maintenance costs on capacity These savings are not speculative. yet required not they are common sense 30 Schneider Electric
  • 31. Reason #7: Operation and Maintenance ● Reduced risk of human error ● Easier to standardize processes and procedures ● Repeatability – reduced field delays ● More flexibility to adapt to changing business needs Old model: One-off designs create unique requirements  higher risk New model: Continuous improvement across business / industry ● Makes concurrent maintainability easy This represents the majority of value as most risk of downtime is associated with operating and maintaining the data center. 31 Schneider Electric
  • 32. Conclusion ● Quality ● Repeatability ● Cost ● Just in Time ● Preservation of Capital ● Flexibility on Capacity and Redundancy ● PUE ● Concurrent Maintainability ● Integration into other Systems ● Operation and Maintenance 32 Schneider Electric
  • 33. Resources Economizer Modes of Data Center Cooling Systems APC White Paper 132 Containerized Power and Cooling Modules for Data Centers APC White Paper 163 Hot vs. Cold Containment for Data Centers APC White Paper 135 APC White Paper Library whitepapers.apc.com APC TradeOff Tools™ Library tools.apc.com 33 Schneider Electric
  • 34. Help people make the most of their energy