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INTRODUCTION TO FACEBOOK




                   APRIL 26TH, 2011
DISCUSSION POINTS


          WHAT IS SOCIAL NETWORKING?

          SOCIAL NETWORKING DESCRIBED

          WHY SHOULD YOU CARE?

          OVERVIEW OF FACEBOOK

          GETTING STARTED DEMONSTRATION

          HOW TO & BEST PRACTICES

          JOB SEEKER TIPS

          LISTS, PRIVACY, APPLICATIONS DEMONSTRATION



@2010 MAC VILLAGE PRODUCTIONS                          SKEETER HARRIS
SOCIAL NETWORKING?


             SO WHAT IS IT ANYWAY?

                A SERIES OF WEB 2.0 BASED WEBSITES AND
                TECHNOLOGIES THAT ALLOW FRIENDS TO CONNECT AND
                PROVIDES A PEOPLE ROADMAP TO FRIENDS OF FRIENDS!

                PROVIDES AN OPEN COMMUNITY THAT ALLOWS FRIENDS
                TO DESCRIBE, RATE AND PROVIDE COMMENTS ON
                VIRTUAL ANY THING OR ANY BODY.




@2010 MAC VILLAGE PRODUCTIONS                              SKEETER HARRIS
SOCIAL NETWORKS DESCRIBED

                       A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO
                       POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS ,
                       JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL.

                       A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH
                       CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES
                       A SOURCE OF PERSONAL BRANDING AND REPUTATION
                       MANAGEMENT.

                       A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR
                       LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT
                       AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU.

                       A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND
                       YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD
                       TAGGING AND COMMUNITIES.

                       AN ONLINE COMMUNITY FOR IMAGE AND VIDEO HOSTING THAT
                       ALLOWS PEOPLE TO SHARE PICTURES AND VIDEOS. COMMON USES
                       INCLUDE SHARING PERSONAL PHOTOGRAPHS AND AS A HOSTING
                       SERVICE FOR BLOGGERS AND WEB DEVELOPERS.


@2010 MAC VILLAGE PRODUCTIONS                                              SKEETER HARRIS
SOCIAL NETWORKS DESCRIBED

                       A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO
                       POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS ,
                       JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL.

                       A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH
                       CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES
                       A SOURCE OF PERSONAL BRANDING AND REPUTATION
                       MANAGEMENT.

                       A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR
                       LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT
                       AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU.

                       A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND
                       YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD
                       TAGGING AND COMMUNITIES.

                       AN ONLINE COMMUNITY FOR IMAGE AND VIDEO HOSTING THAT
                       ALLOWS PEOPLE TO SHARE PICTURES AND VIDEOS. COMMON USES
                       INCLUDE SHARING PERSONAL PHOTOGRAPHS AND AS A HOSTING
                       SERVICE FOR BLOGGERS AND WEB DEVELOPERS.


@2010 MAC VILLAGE PRODUCTIONS                                              SKEETER HARRIS
SOCIAL NETWORKS DESCRIBED

                       A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO
                       POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS ,
                       JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL.

                       A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH
                       CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES
                       A SOURCE OF PERSONAL BRANDING AND REPUTATION
                       MANAGEMENT.

                       A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR
                       LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT
                       AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU.

                       A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND
                       YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD
                       TAGGING AND COMMUNITIES.

                       AN ONLINE COMMUNITY FOR IMAGE AND VIDEO HOSTING THAT
                       ALLOWS PEOPLE TO SHARE PICTURES AND VIDEOS. COMMON USES
                       INCLUDE SHARING PERSONAL PHOTOGRAPHS AND AS A HOSTING
                       SERVICE FOR BLOGGERS AND WEB DEVELOPERS.


@2010 MAC VILLAGE PRODUCTIONS                                              SKEETER HARRIS
SOCIAL NETWORKS DESCRIBED

                       A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO
                       POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS ,
                       JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL.

                       A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH
                       CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES
                       A SOURCE OF PERSONAL BRANDING AND REPUTATION
                       MANAGEMENT.

                       A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR
                       LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT
                       AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU.

                       A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND
                       YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD
                       TAGGING AND COMMUNITIES.

                       AN ONLINE COMMUNITY FOR IMAGE AND VIDEO HOSTING THAT
                       ALLOWS PEOPLE TO SHARE PICTURES AND VIDEOS. COMMON USES
                       INCLUDE SHARING PERSONAL PHOTOGRAPHS AND AS A HOSTING
                       SERVICE FOR BLOGGERS AND WEB DEVELOPERS.


@2010 MAC VILLAGE PRODUCTIONS                                              SKEETER HARRIS
SO WHY DO I CARE?


                                A PARADIGM SHIFT

                                EXPLOSIVE GROWTH!

                                OPPORTUNITIES GALORE!

                                NATIONAL & LOCAL
                                BRANDS

                                SIX USES OF SOCIAL MEDIA




@2010 MAC VILLAGE PRODUCTIONS                      SKEETER HARRIS
SO WHY DO I CARE?


                                A PARADIGM SHIFT

                                EXPLOSIVE GROWTH!

                                OPPORTUNITIES GALORE!

                                NATIONAL & LOCAL
                                BRANDS

                                SIX USES OF SOCIAL MEDIA




@2010 MAC VILLAGE PRODUCTIONS                      SKEETER HARRIS
SO WHY DO I CARE?


                                A PARADIGM SHIFT

                                EXPLOSIVE GROWTH!

                                OPPORTUNITIES GALORE!

                                NATIONAL & LOCAL
                                BRANDS

                                SIX USES OF SOCIAL MEDIA




@2010 MAC VILLAGE PRODUCTIONS                      SKEETER HARRIS
SO WHY DO I CARE?


                                A PARADIGM SHIFT

                                EXPLOSIVE GROWTH!

                                OPPORTUNITIES GALORE!

                                NATIONAL & LOCAL
                                BRANDS

                                SIX USES OF SOCIAL MEDIA




@2010 MAC VILLAGE PRODUCTIONS                      SKEETER HARRIS
SO WHY DO I CARE?


                                A PARADIGM SHIFT

                                EXPLOSIVE GROWTH!

                                OPPORTUNITIES GALORE!

                                NATIONAL & LOCAL
                                BRANDS

                                SIX USES OF SOCIAL MEDIA




@2010 MAC VILLAGE PRODUCTIONS                      SKEETER HARRIS
SO WHY DO I CARE?


                                A PARADIGM SHIFT

                                EXPLOSIVE GROWTH!

                                OPPORTUNITIES GALORE!

                                NATIONAL & LOCAL
                                BRANDS

                                SIX USES OF SOCIAL MEDIA




@2010 MAC VILLAGE PRODUCTIONS                      SKEETER HARRIS
SO WHY DO I CARE?


                                A PARADIGM SHIFT

                                EXPLOSIVE GROWTH!

                                OPPORTUNITIES GALORE!

                                NATIONAL & LOCAL
                                BRANDS

                                SIX USES OF SOCIAL MEDIA




@2010 MAC VILLAGE PRODUCTIONS                      SKEETER HARRIS
SO WHY DO I CARE?


                                A PARADIGM SHIFT

                                EXPLOSIVE GROWTH!

                                OPPORTUNITIES GALORE!

                                NATIONAL & LOCAL
                                BRANDS

                                SIX USES OF SOCIAL MEDIA




@2010 MAC VILLAGE PRODUCTIONS                      SKEETER HARRIS
SO WHY DO I CARE - HR DOES
           56% OF EMPLOYERS ARE NOW USING SM FOR RESEARCH
                      TWITTER, FACEBOOK, LINKEDIN


         WHY EMPLOYERS DISREGARDED CANDIDATES AFTER SCREENING

            FOUND PROVOCATIVE OR INAPPROPRIATE PHOTOS OR INFORMATION - 53%

            CANDIDATE POSTED CONTENT ABOUT DRINKING OR USING DRUGS - 44%

            BAD MOUTHING PREVIOUS EMPLOYER, CO-WORKING, CLIENT - 35%

            POOR COMMUNICATION SKILLS - 29%

            LIED ABOUT QUALIFICATIONS - 24%

            SHARED CONFIDENTIAL INFORMATION ABOUT PREVIOUS EMPLOYER - 20%


                CAREERBUILDERS STUDY 5/22 - 6/10/09 - 2667 RESPONDENTS


@2010 MAC VILLAGE PRODUCTIONS                                            SKEETER HARRIS
SO WHY DO I CARE - HR DOES
           56% OF EMPLOYERS ARE NOW USING SM FOR RESEARCH
                      TWITTER, FACEBOOK, LINKEDIN

         WHY EMPLOYERS HIRED CANDIDATES AFTER SCREENING

            PROFILE PROVIDED GOOD FEEL FOR PERSONALITY AND FIT - 50%

            PROFILES SUPPORTED CANDIDATES PROFESSIONAL QUALIFICATIONS
            - 39%

            CANDIDATE WAS CREATIVE - 38%

            DEMONSTRATION OF SOLID COMMUNICATION SKILLS - 35%

            OTHER PEOPLE POSTED GOOD COMMENTS OR REFERENCES - 19%

            CANDIDATE RECEIVED AWARDS AND ACCOLADES - 15%

                CAREERBUILDERS STUDY 5/22 - 6/10/09 - 2667 RESPONDENTS


@2010 MAC VILLAGE PRODUCTIONS                                            SKEETER HARRIS
PERSONAL

          A SOCIAL PLACE TO RECONNECT
          WITH OLD AND CURRENT FRIENDS.

          PLACE TO TELL FRIENDS WHAT
          YOUR UP TO AND SHARE
          INFORMATION.

          A PLACE TO CONNECT WITH PEOPLE
          YOU MAY NOT KNOW.

          PROVIDES INSTANT UPDATES TO
          COMMUNITY.

          ALLOWS YOU TO DEFINE GROUPS
          AND INVITE FRIENDS AROUND
          TOPICS OF CHOICE.

          APPROXIMATELY 300 MILLION
          MEMBERS

          12% OF ITS USERS EARN OVER
          $100,000 (08/09)




@2010 MAC VILLAGE PRODUCTIONS                SKEETER HARRIS
PERSONAL

          A SOCIAL PLACE TO RECONNECT
          WITH OLD AND CURRENT FRIENDS.

          PLACE TO TELL FRIENDS WHAT
          YOUR UP TO AND SHARE
          INFORMATION.

          A PLACE TO CONNECT WITH PEOPLE
          YOU MAY NOT KNOW.

          PROVIDES INSTANT UPDATES TO
          COMMUNITY.

          ALLOWS YOU TO DEFINE GROUPS
          AND INVITE FRIENDS AROUND
          TOPICS OF CHOICE.

          APPROXIMATELY 300 MILLION
          MEMBERS

          12% OF ITS USERS EARN OVER
          $100,000 (08/09)




@2010 MAC VILLAGE PRODUCTIONS                SKEETER HARRIS
FAN PAGES
   WHAT IS A FACEBOOK PAGE?
      A PAGE DESIGNED TO REPRESENT A PUBLIC
      FIGURE, BUSINESS, OR BRAND.

      A PAGE IS A DISTINCT PRESENCE THAT IS
      OPTIMIZED TO REPRESENT A BUSINESS
      AND IS SEPARATE FROM A PROFILE.

      PAGES PROVIDE ADDITIONAL FEATURES
      SUCH AS EVENTS, DISCUSSION THREADS,
      REVIEWS, ALONG WITH AN DYNAMIC WALL
      AND STATIC INFO TAB

      ITEMS POSTED TO PAGE WILL WILL GO TO
      NEWS FEEDS AND FANS.

      PAGES CAN BE CUSTOMIZED WITH RICH
      MEDIA AND INTERACTIVE APPLICATIONS.

      PAGES ARE MAINTAINED BY ONE OR MORE
      FACEBOOK ADMIN PROFILE, HOWEVER THE
      ADMINS ARE HIDDEN.

      ~ 3 MILLION USERS BECOME FANS OF
      FACEBOOK PAGES EVERY DAY!

@2010 MAC VILLAGE PRODUCTIONS                      SKEETER HARRIS
FAN PAGES
   WHAT IS A FACEBOOK PAGE?
      A PAGE DESIGNED TO REPRESENT A PUBLIC
      FIGURE, BUSINESS, OR BRAND.

      A PAGE IS A DISTINCT PRESENCE THAT IS
      OPTIMIZED TO REPRESENT A BUSINESS
      AND IS SEPARATE FROM A PROFILE.

      PAGES PROVIDE ADDITIONAL FEATURES
      SUCH AS EVENTS, DISCUSSION THREADS,
      REVIEWS, ALONG WITH AN DYNAMIC WALL
      AND STATIC INFO TAB

      ITEMS POSTED TO PAGE WILL WILL GO TO
      NEWS FEEDS AND FANS.

      PAGES CAN BE CUSTOMIZED WITH RICH
      MEDIA AND INTERACTIVE APPLICATIONS.

      PAGES ARE MAINTAINED BY ONE OR MORE
      FACEBOOK ADMIN PROFILE, HOWEVER THE
      ADMINS ARE HIDDEN.

      ~ 3 MILLION USERS BECOME FANS OF
      FACEBOOK PAGES EVERY DAY!

@2010 MAC VILLAGE PRODUCTIONS                      SKEETER HARRIS
GROUPS
        WHAT IS A FACEBOOK GROUP?

           A PLACE TO SHARE INFORMATION
           AND OPINIONS ON ANY TOPIC OF
           INTEREST

           A PLACE THAT AN ORGANIZATION
           CAN CREATE AN INFORMATION
           SHARING PORTAL THAT’S
           ACCESSIBLE ANYWHERE.

           GROUP PROVIDE THREE DIFFERENT
           ACCESS LEVELS

             OPEN

             CLOSED

             SECRET

           GROUPS ARE DIFFERENT FROM
           PAGES IN THAT ALL POSTED
           CONTENT IS TIED TO THE USERS
           PROFILE.



@2010 MAC VILLAGE PRODUCTIONS                       SKEETER HARRIS
FACEBOOK DEMONSTRATION

LETS TAKE A LOOK AT:

  SIGNING UP FOR FACEBOOK

  STRUCTURE OF YOUR WALL

  NEWS FEED & RECENT POSTS

  FINDING PEOPLE ON FACEBOOK
FACEBOOK DEMONSTRATION

LETS TAKE A LOOK AT:

  SIGNING UP FOR FACEBOOK

  STRUCTURE OF YOUR WALL

  NEWS FEED & RECENT POSTS

  FINDING PEOPLE ON FACEBOOK
HOW-TO &BEST PRACTICES
FILTERS & PRIVACY
 IN FACEBOOK EVERYTHING IS SOCIAL - SO THE
 QUESTION IS HOW TRANSPARENT SHOULD YOU BE?

CREATE LISTS OF
FRIENDS TO HAVE
MORE CONTROL
OVER FILTERS
FILTERS & PRIVACY
 IN FACEBOOK EVERYTHING IS SOCIAL - SO THE
 QUESTION IS HOW TRANSPARENT SHOULD YOU BE?

CREATE LISTS OF
FRIENDS TO HAVE
MORE CONTROL
OVER FILTERS
FILTERS & PRIVACY
 IN FACEBOOK EVERYTHING IS SOCIAL - SO THE
 QUESTION IS HOW TRANSPARENT SHOULD YOU BE?

CREATE LISTS OF
FRIENDS TO HAVE
MORE CONTROL
OVER FILTERS
FILTERS & PRIVACY
 IN FACEBOOK EVERYTHING IS SOCIAL - SO THE
 QUESTION IS HOW TRANSPARENT SHOULD YOU BE?

CREATE LISTS OF
FRIENDS TO HAVE
MORE CONTROL
OVER FILTERS
FILTERS & PRIVACY
 IN FACEBOOK EVERYTHING IS SOCIAL - SO THE
 QUESTION IS HOW TRANSPARENT SHOULD YOU BE?

CREATE LISTS OF
FRIENDS TO HAVE
MORE CONTROL
OVER FILTERS
PROMOTE YOURSELF!

        SETUP ADVERTISING

           TARGET BY DEMOGRAPHICS

           ESTABLISH BUDGET

           MONITOR PROGRESS

     UPDATE YOUR PAGE REGULARLY!

     CREATE FACEBOOK BADGE TO PLACE
     ON YOUR WEBSITE OR BLOG

     CREATE PROMOTIONS TO ENGAGE
     YOUR CUSTOMER




@2010 MAC VILLAGE PRODUCTIONS                   SKEETER HARRIS
PROMOTE YOURSELF!

        SETUP ADVERTISING

           TARGET BY DEMOGRAPHICS

           ESTABLISH BUDGET

           MONITOR PROGRESS

     UPDATE YOUR PAGE REGULARLY!

     CREATE FACEBOOK BADGE TO PLACE
     ON YOUR WEBSITE OR BLOG

     CREATE PROMOTIONS TO ENGAGE
     YOUR CUSTOMER




@2010 MAC VILLAGE PRODUCTIONS                   SKEETER HARRIS
JOB SEEKER TIPS

MAKE YOURSELF STANDOUT - FACEBOOK AD

MAKE SURE YOU USE PRIVACY SETTINGS IF
YOU HAVE QUESTIONABLE CONTENT.

USE FACEBOOK APPS TO ENHANCE YOUR
PROFILE

  MY LINKEDIN PROFILE

  PROFESSIONAL PROFILE

  TESTIMONIALS

  CAREERBUILDER
FACEBOOK DEMONSTRATION
LETS TAKE A LOOK AT:

  DIFFERENT TYPES OF FACEBOOK PAGES

  FILTERS & PRIVACY

  FACEBOOK ADS

  ADDING APPLICATIONS TO YOUR FACEBOOK
FACEBOOK DEMONSTRATION
LETS TAKE A LOOK AT:

  DIFFERENT TYPES OF FACEBOOK PAGES

  FILTERS & PRIVACY

  FACEBOOK ADS

  ADDING APPLICATIONS TO YOUR FACEBOOK
STAY IN TOUCH...

                                   SKEETER HARRIS

                                MAC VILLAGE PRODUCTIONS
                                       PRESIDENT
                                   PHONE 585.520.2232
                            WEB: WWW.MACVILLAGEPRO.COM
                                  SKYPE: SKEETHARRIS
                        EMAIL: WKHARRIS@MACVILLAGEPRO.COM
                   LINKEDIN - WWW.LINKEDIN.COM/IN/SKEETERHARRIS
                   FACEBOOK - WWW.FACEBOOK.COM/SKEETERHARRIS
                       YOUTUBE - WWW.YOUTUBE.COM/WKHARRIS
                                TWITTER: @SKEETERHARRIS



@2010 MAC VILLAGE PRODUCTIONS                                     SKEETER HARRIS

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Snw introduction to facebook for JobSeekers

  • 1. INTRODUCTION TO FACEBOOK APRIL 26TH, 2011
  • 2. DISCUSSION POINTS WHAT IS SOCIAL NETWORKING? SOCIAL NETWORKING DESCRIBED WHY SHOULD YOU CARE? OVERVIEW OF FACEBOOK GETTING STARTED DEMONSTRATION HOW TO & BEST PRACTICES JOB SEEKER TIPS LISTS, PRIVACY, APPLICATIONS DEMONSTRATION @2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 3. SOCIAL NETWORKING? SO WHAT IS IT ANYWAY? A SERIES OF WEB 2.0 BASED WEBSITES AND TECHNOLOGIES THAT ALLOW FRIENDS TO CONNECT AND PROVIDES A PEOPLE ROADMAP TO FRIENDS OF FRIENDS! PROVIDES AN OPEN COMMUNITY THAT ALLOWS FRIENDS TO DESCRIBE, RATE AND PROVIDE COMMENTS ON VIRTUAL ANY THING OR ANY BODY. @2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 4. SOCIAL NETWORKS DESCRIBED A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS , JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL. A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES A SOURCE OF PERSONAL BRANDING AND REPUTATION MANAGEMENT. A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU. A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD TAGGING AND COMMUNITIES. AN ONLINE COMMUNITY FOR IMAGE AND VIDEO HOSTING THAT ALLOWS PEOPLE TO SHARE PICTURES AND VIDEOS. COMMON USES INCLUDE SHARING PERSONAL PHOTOGRAPHS AND AS A HOSTING SERVICE FOR BLOGGERS AND WEB DEVELOPERS. @2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 5. SOCIAL NETWORKS DESCRIBED A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS , JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL. A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES A SOURCE OF PERSONAL BRANDING AND REPUTATION MANAGEMENT. A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU. A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD TAGGING AND COMMUNITIES. AN ONLINE COMMUNITY FOR IMAGE AND VIDEO HOSTING THAT ALLOWS PEOPLE TO SHARE PICTURES AND VIDEOS. COMMON USES INCLUDE SHARING PERSONAL PHOTOGRAPHS AND AS A HOSTING SERVICE FOR BLOGGERS AND WEB DEVELOPERS. @2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 6. SOCIAL NETWORKS DESCRIBED A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS , JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL. A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES A SOURCE OF PERSONAL BRANDING AND REPUTATION MANAGEMENT. A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU. A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD TAGGING AND COMMUNITIES. AN ONLINE COMMUNITY FOR IMAGE AND VIDEO HOSTING THAT ALLOWS PEOPLE TO SHARE PICTURES AND VIDEOS. COMMON USES INCLUDE SHARING PERSONAL PHOTOGRAPHS AND AS A HOSTING SERVICE FOR BLOGGERS AND WEB DEVELOPERS. @2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 7. SOCIAL NETWORKS DESCRIBED A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS , JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL. A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES A SOURCE OF PERSONAL BRANDING AND REPUTATION MANAGEMENT. A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU. A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD TAGGING AND COMMUNITIES. AN ONLINE COMMUNITY FOR IMAGE AND VIDEO HOSTING THAT ALLOWS PEOPLE TO SHARE PICTURES AND VIDEOS. COMMON USES INCLUDE SHARING PERSONAL PHOTOGRAPHS AND AS A HOSTING SERVICE FOR BLOGGERS AND WEB DEVELOPERS. @2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 8. SO WHY DO I CARE? A PARADIGM SHIFT EXPLOSIVE GROWTH! OPPORTUNITIES GALORE! NATIONAL & LOCAL BRANDS SIX USES OF SOCIAL MEDIA @2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 9. SO WHY DO I CARE? A PARADIGM SHIFT EXPLOSIVE GROWTH! OPPORTUNITIES GALORE! NATIONAL & LOCAL BRANDS SIX USES OF SOCIAL MEDIA @2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 10. SO WHY DO I CARE? A PARADIGM SHIFT EXPLOSIVE GROWTH! OPPORTUNITIES GALORE! NATIONAL & LOCAL BRANDS SIX USES OF SOCIAL MEDIA @2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 11. SO WHY DO I CARE? A PARADIGM SHIFT EXPLOSIVE GROWTH! OPPORTUNITIES GALORE! NATIONAL & LOCAL BRANDS SIX USES OF SOCIAL MEDIA @2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 12. SO WHY DO I CARE? A PARADIGM SHIFT EXPLOSIVE GROWTH! OPPORTUNITIES GALORE! NATIONAL & LOCAL BRANDS SIX USES OF SOCIAL MEDIA @2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 13. SO WHY DO I CARE? A PARADIGM SHIFT EXPLOSIVE GROWTH! OPPORTUNITIES GALORE! NATIONAL & LOCAL BRANDS SIX USES OF SOCIAL MEDIA @2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 14. SO WHY DO I CARE? A PARADIGM SHIFT EXPLOSIVE GROWTH! OPPORTUNITIES GALORE! NATIONAL & LOCAL BRANDS SIX USES OF SOCIAL MEDIA @2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 15. SO WHY DO I CARE? A PARADIGM SHIFT EXPLOSIVE GROWTH! OPPORTUNITIES GALORE! NATIONAL & LOCAL BRANDS SIX USES OF SOCIAL MEDIA @2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 16. SO WHY DO I CARE - HR DOES 56% OF EMPLOYERS ARE NOW USING SM FOR RESEARCH TWITTER, FACEBOOK, LINKEDIN WHY EMPLOYERS DISREGARDED CANDIDATES AFTER SCREENING FOUND PROVOCATIVE OR INAPPROPRIATE PHOTOS OR INFORMATION - 53% CANDIDATE POSTED CONTENT ABOUT DRINKING OR USING DRUGS - 44% BAD MOUTHING PREVIOUS EMPLOYER, CO-WORKING, CLIENT - 35% POOR COMMUNICATION SKILLS - 29% LIED ABOUT QUALIFICATIONS - 24% SHARED CONFIDENTIAL INFORMATION ABOUT PREVIOUS EMPLOYER - 20% CAREERBUILDERS STUDY 5/22 - 6/10/09 - 2667 RESPONDENTS @2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 17. SO WHY DO I CARE - HR DOES 56% OF EMPLOYERS ARE NOW USING SM FOR RESEARCH TWITTER, FACEBOOK, LINKEDIN WHY EMPLOYERS HIRED CANDIDATES AFTER SCREENING PROFILE PROVIDED GOOD FEEL FOR PERSONALITY AND FIT - 50% PROFILES SUPPORTED CANDIDATES PROFESSIONAL QUALIFICATIONS - 39% CANDIDATE WAS CREATIVE - 38% DEMONSTRATION OF SOLID COMMUNICATION SKILLS - 35% OTHER PEOPLE POSTED GOOD COMMENTS OR REFERENCES - 19% CANDIDATE RECEIVED AWARDS AND ACCOLADES - 15% CAREERBUILDERS STUDY 5/22 - 6/10/09 - 2667 RESPONDENTS @2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 18. PERSONAL A SOCIAL PLACE TO RECONNECT WITH OLD AND CURRENT FRIENDS. PLACE TO TELL FRIENDS WHAT YOUR UP TO AND SHARE INFORMATION. A PLACE TO CONNECT WITH PEOPLE YOU MAY NOT KNOW. PROVIDES INSTANT UPDATES TO COMMUNITY. ALLOWS YOU TO DEFINE GROUPS AND INVITE FRIENDS AROUND TOPICS OF CHOICE. APPROXIMATELY 300 MILLION MEMBERS 12% OF ITS USERS EARN OVER $100,000 (08/09) @2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 19. PERSONAL A SOCIAL PLACE TO RECONNECT WITH OLD AND CURRENT FRIENDS. PLACE TO TELL FRIENDS WHAT YOUR UP TO AND SHARE INFORMATION. A PLACE TO CONNECT WITH PEOPLE YOU MAY NOT KNOW. PROVIDES INSTANT UPDATES TO COMMUNITY. ALLOWS YOU TO DEFINE GROUPS AND INVITE FRIENDS AROUND TOPICS OF CHOICE. APPROXIMATELY 300 MILLION MEMBERS 12% OF ITS USERS EARN OVER $100,000 (08/09) @2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 20. FAN PAGES WHAT IS A FACEBOOK PAGE? A PAGE DESIGNED TO REPRESENT A PUBLIC FIGURE, BUSINESS, OR BRAND. A PAGE IS A DISTINCT PRESENCE THAT IS OPTIMIZED TO REPRESENT A BUSINESS AND IS SEPARATE FROM A PROFILE. PAGES PROVIDE ADDITIONAL FEATURES SUCH AS EVENTS, DISCUSSION THREADS, REVIEWS, ALONG WITH AN DYNAMIC WALL AND STATIC INFO TAB ITEMS POSTED TO PAGE WILL WILL GO TO NEWS FEEDS AND FANS. PAGES CAN BE CUSTOMIZED WITH RICH MEDIA AND INTERACTIVE APPLICATIONS. PAGES ARE MAINTAINED BY ONE OR MORE FACEBOOK ADMIN PROFILE, HOWEVER THE ADMINS ARE HIDDEN. ~ 3 MILLION USERS BECOME FANS OF FACEBOOK PAGES EVERY DAY! @2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 21. FAN PAGES WHAT IS A FACEBOOK PAGE? A PAGE DESIGNED TO REPRESENT A PUBLIC FIGURE, BUSINESS, OR BRAND. A PAGE IS A DISTINCT PRESENCE THAT IS OPTIMIZED TO REPRESENT A BUSINESS AND IS SEPARATE FROM A PROFILE. PAGES PROVIDE ADDITIONAL FEATURES SUCH AS EVENTS, DISCUSSION THREADS, REVIEWS, ALONG WITH AN DYNAMIC WALL AND STATIC INFO TAB ITEMS POSTED TO PAGE WILL WILL GO TO NEWS FEEDS AND FANS. PAGES CAN BE CUSTOMIZED WITH RICH MEDIA AND INTERACTIVE APPLICATIONS. PAGES ARE MAINTAINED BY ONE OR MORE FACEBOOK ADMIN PROFILE, HOWEVER THE ADMINS ARE HIDDEN. ~ 3 MILLION USERS BECOME FANS OF FACEBOOK PAGES EVERY DAY! @2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 22. GROUPS WHAT IS A FACEBOOK GROUP? A PLACE TO SHARE INFORMATION AND OPINIONS ON ANY TOPIC OF INTEREST A PLACE THAT AN ORGANIZATION CAN CREATE AN INFORMATION SHARING PORTAL THAT’S ACCESSIBLE ANYWHERE. GROUP PROVIDE THREE DIFFERENT ACCESS LEVELS OPEN CLOSED SECRET GROUPS ARE DIFFERENT FROM PAGES IN THAT ALL POSTED CONTENT IS TIED TO THE USERS PROFILE. @2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 23. FACEBOOK DEMONSTRATION LETS TAKE A LOOK AT: SIGNING UP FOR FACEBOOK STRUCTURE OF YOUR WALL NEWS FEED & RECENT POSTS FINDING PEOPLE ON FACEBOOK
  • 24. FACEBOOK DEMONSTRATION LETS TAKE A LOOK AT: SIGNING UP FOR FACEBOOK STRUCTURE OF YOUR WALL NEWS FEED & RECENT POSTS FINDING PEOPLE ON FACEBOOK
  • 26. FILTERS & PRIVACY IN FACEBOOK EVERYTHING IS SOCIAL - SO THE QUESTION IS HOW TRANSPARENT SHOULD YOU BE? CREATE LISTS OF FRIENDS TO HAVE MORE CONTROL OVER FILTERS
  • 27. FILTERS & PRIVACY IN FACEBOOK EVERYTHING IS SOCIAL - SO THE QUESTION IS HOW TRANSPARENT SHOULD YOU BE? CREATE LISTS OF FRIENDS TO HAVE MORE CONTROL OVER FILTERS
  • 28. FILTERS & PRIVACY IN FACEBOOK EVERYTHING IS SOCIAL - SO THE QUESTION IS HOW TRANSPARENT SHOULD YOU BE? CREATE LISTS OF FRIENDS TO HAVE MORE CONTROL OVER FILTERS
  • 29. FILTERS & PRIVACY IN FACEBOOK EVERYTHING IS SOCIAL - SO THE QUESTION IS HOW TRANSPARENT SHOULD YOU BE? CREATE LISTS OF FRIENDS TO HAVE MORE CONTROL OVER FILTERS
  • 30. FILTERS & PRIVACY IN FACEBOOK EVERYTHING IS SOCIAL - SO THE QUESTION IS HOW TRANSPARENT SHOULD YOU BE? CREATE LISTS OF FRIENDS TO HAVE MORE CONTROL OVER FILTERS
  • 31. PROMOTE YOURSELF! SETUP ADVERTISING TARGET BY DEMOGRAPHICS ESTABLISH BUDGET MONITOR PROGRESS UPDATE YOUR PAGE REGULARLY! CREATE FACEBOOK BADGE TO PLACE ON YOUR WEBSITE OR BLOG CREATE PROMOTIONS TO ENGAGE YOUR CUSTOMER @2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 32. PROMOTE YOURSELF! SETUP ADVERTISING TARGET BY DEMOGRAPHICS ESTABLISH BUDGET MONITOR PROGRESS UPDATE YOUR PAGE REGULARLY! CREATE FACEBOOK BADGE TO PLACE ON YOUR WEBSITE OR BLOG CREATE PROMOTIONS TO ENGAGE YOUR CUSTOMER @2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 33. JOB SEEKER TIPS MAKE YOURSELF STANDOUT - FACEBOOK AD MAKE SURE YOU USE PRIVACY SETTINGS IF YOU HAVE QUESTIONABLE CONTENT. USE FACEBOOK APPS TO ENHANCE YOUR PROFILE MY LINKEDIN PROFILE PROFESSIONAL PROFILE TESTIMONIALS CAREERBUILDER
  • 34. FACEBOOK DEMONSTRATION LETS TAKE A LOOK AT: DIFFERENT TYPES OF FACEBOOK PAGES FILTERS & PRIVACY FACEBOOK ADS ADDING APPLICATIONS TO YOUR FACEBOOK
  • 35. FACEBOOK DEMONSTRATION LETS TAKE A LOOK AT: DIFFERENT TYPES OF FACEBOOK PAGES FILTERS & PRIVACY FACEBOOK ADS ADDING APPLICATIONS TO YOUR FACEBOOK
  • 36. STAY IN TOUCH... SKEETER HARRIS MAC VILLAGE PRODUCTIONS PRESIDENT PHONE 585.520.2232 WEB: WWW.MACVILLAGEPRO.COM SKYPE: SKEETHARRIS EMAIL: WKHARRIS@MACVILLAGEPRO.COM LINKEDIN - WWW.LINKEDIN.COM/IN/SKEETERHARRIS FACEBOOK - WWW.FACEBOOK.COM/SKEETERHARRIS YOUTUBE - WWW.YOUTUBE.COM/WKHARRIS TWITTER: @SKEETERHARRIS @2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS