2. DISCUSSION POINTS
WHAT IS SOCIAL NETWORKING?
SOCIAL NETWORKING DESCRIBED
WHY SHOULD YOU CARE?
OVERVIEW OF FACEBOOK
GETTING STARTED DEMONSTRATION
HOW TO & BEST PRACTICES
JOB SEEKER TIPS
LISTS, PRIVACY, APPLICATIONS DEMONSTRATION
@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
3. SOCIAL NETWORKING?
SO WHAT IS IT ANYWAY?
A SERIES OF WEB 2.0 BASED WEBSITES AND
TECHNOLOGIES THAT ALLOW FRIENDS TO CONNECT AND
PROVIDES A PEOPLE ROADMAP TO FRIENDS OF FRIENDS!
PROVIDES AN OPEN COMMUNITY THAT ALLOWS FRIENDS
TO DESCRIBE, RATE AND PROVIDE COMMENTS ON
VIRTUAL ANY THING OR ANY BODY.
@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
4. SOCIAL NETWORKS DESCRIBED
A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO
POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS ,
JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL.
A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH
CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES
A SOURCE OF PERSONAL BRANDING AND REPUTATION
MANAGEMENT.
A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR
LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT
AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU.
A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND
YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD
TAGGING AND COMMUNITIES.
AN ONLINE COMMUNITY FOR IMAGE AND VIDEO HOSTING THAT
ALLOWS PEOPLE TO SHARE PICTURES AND VIDEOS. COMMON USES
INCLUDE SHARING PERSONAL PHOTOGRAPHS AND AS A HOSTING
SERVICE FOR BLOGGERS AND WEB DEVELOPERS.
@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
5. SOCIAL NETWORKS DESCRIBED
A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO
POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS ,
JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL.
A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH
CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES
A SOURCE OF PERSONAL BRANDING AND REPUTATION
MANAGEMENT.
A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR
LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT
AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU.
A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND
YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD
TAGGING AND COMMUNITIES.
AN ONLINE COMMUNITY FOR IMAGE AND VIDEO HOSTING THAT
ALLOWS PEOPLE TO SHARE PICTURES AND VIDEOS. COMMON USES
INCLUDE SHARING PERSONAL PHOTOGRAPHS AND AS A HOSTING
SERVICE FOR BLOGGERS AND WEB DEVELOPERS.
@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
6. SOCIAL NETWORKS DESCRIBED
A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO
POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS ,
JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL.
A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH
CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES
A SOURCE OF PERSONAL BRANDING AND REPUTATION
MANAGEMENT.
A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR
LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT
AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU.
A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND
YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD
TAGGING AND COMMUNITIES.
AN ONLINE COMMUNITY FOR IMAGE AND VIDEO HOSTING THAT
ALLOWS PEOPLE TO SHARE PICTURES AND VIDEOS. COMMON USES
INCLUDE SHARING PERSONAL PHOTOGRAPHS AND AS A HOSTING
SERVICE FOR BLOGGERS AND WEB DEVELOPERS.
@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
7. SOCIAL NETWORKS DESCRIBED
A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO
POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS ,
JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL.
A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH
CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES
A SOURCE OF PERSONAL BRANDING AND REPUTATION
MANAGEMENT.
A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR
LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT
AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU.
A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND
YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD
TAGGING AND COMMUNITIES.
AN ONLINE COMMUNITY FOR IMAGE AND VIDEO HOSTING THAT
ALLOWS PEOPLE TO SHARE PICTURES AND VIDEOS. COMMON USES
INCLUDE SHARING PERSONAL PHOTOGRAPHS AND AS A HOSTING
SERVICE FOR BLOGGERS AND WEB DEVELOPERS.
@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
8. SO WHY DO I CARE?
A PARADIGM SHIFT
EXPLOSIVE GROWTH!
OPPORTUNITIES GALORE!
NATIONAL & LOCAL
BRANDS
SIX USES OF SOCIAL MEDIA
@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
9. SO WHY DO I CARE?
A PARADIGM SHIFT
EXPLOSIVE GROWTH!
OPPORTUNITIES GALORE!
NATIONAL & LOCAL
BRANDS
SIX USES OF SOCIAL MEDIA
@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
10. SO WHY DO I CARE?
A PARADIGM SHIFT
EXPLOSIVE GROWTH!
OPPORTUNITIES GALORE!
NATIONAL & LOCAL
BRANDS
SIX USES OF SOCIAL MEDIA
@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
11. SO WHY DO I CARE?
A PARADIGM SHIFT
EXPLOSIVE GROWTH!
OPPORTUNITIES GALORE!
NATIONAL & LOCAL
BRANDS
SIX USES OF SOCIAL MEDIA
@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
12. SO WHY DO I CARE?
A PARADIGM SHIFT
EXPLOSIVE GROWTH!
OPPORTUNITIES GALORE!
NATIONAL & LOCAL
BRANDS
SIX USES OF SOCIAL MEDIA
@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
13. SO WHY DO I CARE?
A PARADIGM SHIFT
EXPLOSIVE GROWTH!
OPPORTUNITIES GALORE!
NATIONAL & LOCAL
BRANDS
SIX USES OF SOCIAL MEDIA
@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
14. SO WHY DO I CARE?
A PARADIGM SHIFT
EXPLOSIVE GROWTH!
OPPORTUNITIES GALORE!
NATIONAL & LOCAL
BRANDS
SIX USES OF SOCIAL MEDIA
@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
15. SO WHY DO I CARE?
A PARADIGM SHIFT
EXPLOSIVE GROWTH!
OPPORTUNITIES GALORE!
NATIONAL & LOCAL
BRANDS
SIX USES OF SOCIAL MEDIA
@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
16. SO WHY DO I CARE - HR DOES
56% OF EMPLOYERS ARE NOW USING SM FOR RESEARCH
TWITTER, FACEBOOK, LINKEDIN
WHY EMPLOYERS DISREGARDED CANDIDATES AFTER SCREENING
FOUND PROVOCATIVE OR INAPPROPRIATE PHOTOS OR INFORMATION - 53%
CANDIDATE POSTED CONTENT ABOUT DRINKING OR USING DRUGS - 44%
BAD MOUTHING PREVIOUS EMPLOYER, CO-WORKING, CLIENT - 35%
POOR COMMUNICATION SKILLS - 29%
LIED ABOUT QUALIFICATIONS - 24%
SHARED CONFIDENTIAL INFORMATION ABOUT PREVIOUS EMPLOYER - 20%
CAREERBUILDERS STUDY 5/22 - 6/10/09 - 2667 RESPONDENTS
@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
17. SO WHY DO I CARE - HR DOES
56% OF EMPLOYERS ARE NOW USING SM FOR RESEARCH
TWITTER, FACEBOOK, LINKEDIN
WHY EMPLOYERS HIRED CANDIDATES AFTER SCREENING
PROFILE PROVIDED GOOD FEEL FOR PERSONALITY AND FIT - 50%
PROFILES SUPPORTED CANDIDATES PROFESSIONAL QUALIFICATIONS
- 39%
CANDIDATE WAS CREATIVE - 38%
DEMONSTRATION OF SOLID COMMUNICATION SKILLS - 35%
OTHER PEOPLE POSTED GOOD COMMENTS OR REFERENCES - 19%
CANDIDATE RECEIVED AWARDS AND ACCOLADES - 15%
CAREERBUILDERS STUDY 5/22 - 6/10/09 - 2667 RESPONDENTS
@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
18. PERSONAL
A SOCIAL PLACE TO RECONNECT
WITH OLD AND CURRENT FRIENDS.
PLACE TO TELL FRIENDS WHAT
YOUR UP TO AND SHARE
INFORMATION.
A PLACE TO CONNECT WITH PEOPLE
YOU MAY NOT KNOW.
PROVIDES INSTANT UPDATES TO
COMMUNITY.
ALLOWS YOU TO DEFINE GROUPS
AND INVITE FRIENDS AROUND
TOPICS OF CHOICE.
APPROXIMATELY 300 MILLION
MEMBERS
12% OF ITS USERS EARN OVER
$100,000 (08/09)
@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
19. PERSONAL
A SOCIAL PLACE TO RECONNECT
WITH OLD AND CURRENT FRIENDS.
PLACE TO TELL FRIENDS WHAT
YOUR UP TO AND SHARE
INFORMATION.
A PLACE TO CONNECT WITH PEOPLE
YOU MAY NOT KNOW.
PROVIDES INSTANT UPDATES TO
COMMUNITY.
ALLOWS YOU TO DEFINE GROUPS
AND INVITE FRIENDS AROUND
TOPICS OF CHOICE.
APPROXIMATELY 300 MILLION
MEMBERS
12% OF ITS USERS EARN OVER
$100,000 (08/09)
@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
20. FAN PAGES
WHAT IS A FACEBOOK PAGE?
A PAGE DESIGNED TO REPRESENT A PUBLIC
FIGURE, BUSINESS, OR BRAND.
A PAGE IS A DISTINCT PRESENCE THAT IS
OPTIMIZED TO REPRESENT A BUSINESS
AND IS SEPARATE FROM A PROFILE.
PAGES PROVIDE ADDITIONAL FEATURES
SUCH AS EVENTS, DISCUSSION THREADS,
REVIEWS, ALONG WITH AN DYNAMIC WALL
AND STATIC INFO TAB
ITEMS POSTED TO PAGE WILL WILL GO TO
NEWS FEEDS AND FANS.
PAGES CAN BE CUSTOMIZED WITH RICH
MEDIA AND INTERACTIVE APPLICATIONS.
PAGES ARE MAINTAINED BY ONE OR MORE
FACEBOOK ADMIN PROFILE, HOWEVER THE
ADMINS ARE HIDDEN.
~ 3 MILLION USERS BECOME FANS OF
FACEBOOK PAGES EVERY DAY!
@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
21. FAN PAGES
WHAT IS A FACEBOOK PAGE?
A PAGE DESIGNED TO REPRESENT A PUBLIC
FIGURE, BUSINESS, OR BRAND.
A PAGE IS A DISTINCT PRESENCE THAT IS
OPTIMIZED TO REPRESENT A BUSINESS
AND IS SEPARATE FROM A PROFILE.
PAGES PROVIDE ADDITIONAL FEATURES
SUCH AS EVENTS, DISCUSSION THREADS,
REVIEWS, ALONG WITH AN DYNAMIC WALL
AND STATIC INFO TAB
ITEMS POSTED TO PAGE WILL WILL GO TO
NEWS FEEDS AND FANS.
PAGES CAN BE CUSTOMIZED WITH RICH
MEDIA AND INTERACTIVE APPLICATIONS.
PAGES ARE MAINTAINED BY ONE OR MORE
FACEBOOK ADMIN PROFILE, HOWEVER THE
ADMINS ARE HIDDEN.
~ 3 MILLION USERS BECOME FANS OF
FACEBOOK PAGES EVERY DAY!
@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
22. GROUPS
WHAT IS A FACEBOOK GROUP?
A PLACE TO SHARE INFORMATION
AND OPINIONS ON ANY TOPIC OF
INTEREST
A PLACE THAT AN ORGANIZATION
CAN CREATE AN INFORMATION
SHARING PORTAL THAT’S
ACCESSIBLE ANYWHERE.
GROUP PROVIDE THREE DIFFERENT
ACCESS LEVELS
OPEN
CLOSED
SECRET
GROUPS ARE DIFFERENT FROM
PAGES IN THAT ALL POSTED
CONTENT IS TIED TO THE USERS
PROFILE.
@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
23. FACEBOOK DEMONSTRATION
LETS TAKE A LOOK AT:
SIGNING UP FOR FACEBOOK
STRUCTURE OF YOUR WALL
NEWS FEED & RECENT POSTS
FINDING PEOPLE ON FACEBOOK
24. FACEBOOK DEMONSTRATION
LETS TAKE A LOOK AT:
SIGNING UP FOR FACEBOOK
STRUCTURE OF YOUR WALL
NEWS FEED & RECENT POSTS
FINDING PEOPLE ON FACEBOOK
26. FILTERS & PRIVACY
IN FACEBOOK EVERYTHING IS SOCIAL - SO THE
QUESTION IS HOW TRANSPARENT SHOULD YOU BE?
CREATE LISTS OF
FRIENDS TO HAVE
MORE CONTROL
OVER FILTERS
27. FILTERS & PRIVACY
IN FACEBOOK EVERYTHING IS SOCIAL - SO THE
QUESTION IS HOW TRANSPARENT SHOULD YOU BE?
CREATE LISTS OF
FRIENDS TO HAVE
MORE CONTROL
OVER FILTERS
28. FILTERS & PRIVACY
IN FACEBOOK EVERYTHING IS SOCIAL - SO THE
QUESTION IS HOW TRANSPARENT SHOULD YOU BE?
CREATE LISTS OF
FRIENDS TO HAVE
MORE CONTROL
OVER FILTERS
29. FILTERS & PRIVACY
IN FACEBOOK EVERYTHING IS SOCIAL - SO THE
QUESTION IS HOW TRANSPARENT SHOULD YOU BE?
CREATE LISTS OF
FRIENDS TO HAVE
MORE CONTROL
OVER FILTERS
30. FILTERS & PRIVACY
IN FACEBOOK EVERYTHING IS SOCIAL - SO THE
QUESTION IS HOW TRANSPARENT SHOULD YOU BE?
CREATE LISTS OF
FRIENDS TO HAVE
MORE CONTROL
OVER FILTERS
31. PROMOTE YOURSELF!
SETUP ADVERTISING
TARGET BY DEMOGRAPHICS
ESTABLISH BUDGET
MONITOR PROGRESS
UPDATE YOUR PAGE REGULARLY!
CREATE FACEBOOK BADGE TO PLACE
ON YOUR WEBSITE OR BLOG
CREATE PROMOTIONS TO ENGAGE
YOUR CUSTOMER
@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
32. PROMOTE YOURSELF!
SETUP ADVERTISING
TARGET BY DEMOGRAPHICS
ESTABLISH BUDGET
MONITOR PROGRESS
UPDATE YOUR PAGE REGULARLY!
CREATE FACEBOOK BADGE TO PLACE
ON YOUR WEBSITE OR BLOG
CREATE PROMOTIONS TO ENGAGE
YOUR CUSTOMER
@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
33. JOB SEEKER TIPS
MAKE YOURSELF STANDOUT - FACEBOOK AD
MAKE SURE YOU USE PRIVACY SETTINGS IF
YOU HAVE QUESTIONABLE CONTENT.
USE FACEBOOK APPS TO ENHANCE YOUR
PROFILE
MY LINKEDIN PROFILE
PROFESSIONAL PROFILE
TESTIMONIALS
CAREERBUILDER
34. FACEBOOK DEMONSTRATION
LETS TAKE A LOOK AT:
DIFFERENT TYPES OF FACEBOOK PAGES
FILTERS & PRIVACY
FACEBOOK ADS
ADDING APPLICATIONS TO YOUR FACEBOOK
35. FACEBOOK DEMONSTRATION
LETS TAKE A LOOK AT:
DIFFERENT TYPES OF FACEBOOK PAGES
FILTERS & PRIVACY
FACEBOOK ADS
ADDING APPLICATIONS TO YOUR FACEBOOK
36. STAY IN TOUCH...
SKEETER HARRIS
MAC VILLAGE PRODUCTIONS
PRESIDENT
PHONE 585.520.2232
WEB: WWW.MACVILLAGEPRO.COM
SKYPE: SKEETHARRIS
EMAIL: WKHARRIS@MACVILLAGEPRO.COM
LINKEDIN - WWW.LINKEDIN.COM/IN/SKEETERHARRIS
FACEBOOK - WWW.FACEBOOK.COM/SKEETERHARRIS
YOUTUBE - WWW.YOUTUBE.COM/WKHARRIS
TWITTER: @SKEETERHARRIS
@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS