SlideShare uma empresa Scribd logo
1 de 10
Baixar para ler offline
introducing   Social Brand Builder
              Grow your Business, Brand & Community!
Jibe Company : Social Business Solutions!

                     Edwin Witvoet                                              Klanten
                      - 1995 - 2005 Philips / Logica
                      - 2005 : Eigenaar Jibe Company


                     Jibe Company
                     - IT oplossingen en diensten - verbinden Merk & Fan
                     - Social Brand Builder : Monitoring, Profiling & Services




                     Social Brand Builder                                       Online Portals




Monitoring : inzicht ➠ begrip ➠ strategie


         Profilering : ken je klant ➠ propositie op maat


                         Engagement : vind je doelgroep ➠ connect!

                                    SOLUTIONS FOR CONNECTING BRANDS & FRIENDS !
Markt Trends : Online integreert in het dagelijkse leven

                                                                              Brede acceptatie en massaal gebruik door consument




    Digitale apparatuur verandert snel (Internet aangesloten)
    Consument kiest apparaat obv aktiviteit en lokatie


                                             converseren

                          delen

      zoeken                                                                 ‣ Digitale apparatuur - smart-phones, tablets, laptops - zorgt
                                                                               ervoor dat consument altijd en overal ‘online’ is en kan

                 Internet functionaliteit verandert                          ‣ Gebruik van Social Media wordt breed omarmd

   van zoeken (Google, etc.)                                                 ‣ Online informatie vinden, contacten onderhouden, gegevens
   naar delen (YouTube, etc.)                                                  uitwisselen wordt makkelijker door de vele applicaties op alle
   naar real-time converseren (Facebook, Hyves, Twitter, etc.)                 apparaten

                       C O N N E C T E D D E V I C E S | S O C I A L M E D I A | A P P L I C AT I O N S | A LW AY S O N L I N E
Bedrijven passen zich aan: relatie gericht via meerdere netwerken




                                                       Brand x
                                                       Website




         W E B S I T E + S O C I A L M E D I A + A P P L I C AT I O N S | A LW AY S O P E N | C U S T O M E R R E L AT I O N
Bedrijven online : maar .... hoe inzicht en grip te krijgen op dit alles?




  Hoeveel aktiviteit                                                                         Wat wordt er
        is er, ....                    Brand
                                           Brand x                                           gezegd en
      en waar?                             Website
                                       Online                                                besproken?




                                                Wat is het                                 Wat is het
       Wie zijn belangrijke                    resultaat                                  resultaat
       beinvloeders?                             van m’n                                    op m’n
                                              campagne’s?                                 business?



                              W AT | W A A R | H O E V E E L | W I E | R E S U LTA AT ?
Jibe introduceert : De Social Brand Builder




    Monitoring : inzicht ➠ begrip ➠ strategie


                         Profilering : ken je klant ➠ propositie op


                                          Engagement : vind je doelgroep ➠




                             MONITORING | PROFILING | ENGAGEMENT
Jibe introduceert : De Social Brand Builder

Monitoring : inzicht ➠ begrip ➠ strategie
✓   Brand Awareness 	      	    : Ontwikkel Fans op alle netwerken

✓   Reputation Management	      : Creeer een positief sentiment

✓   Brand Dialogue		       	    : Ga in gesprek, ontdek wensen & ideeen

✓   Influencer Marketing	 	      : Werk samen met beinvloeders

✓   Clicks, Traffic, Leads	 	    : Promote campagnes

✓   Conversion & Sales insights	 : verbeter conversie en omzet




                                  MONITORING | REAL-TIME DASHBOARD | PERIODIC REPORTING
Jibe introduceert : De Social Brand Builder

Monitoring : inzicht ➠ begrip ➠ strategie

Profilering : ken je klant ➠ propositie op maat
✓   360o profiel
    ➡   Demographics 	    : leeftijd, geslacht, n.a.w
    ➡   Social Graph		    : merken, voorkeuren, gedrag, vrienden, invloed
    ➡   Transacties
 
    : uitgaven, waarde, producten, voorkeuren


✓   Identity Management
    ➡   Register & Sign-up	: account maken en inschrijven
    ➡   Social Login	 	   : Connect via Facebook, Twitter, Hyves, Google...
    ➡   identificatie	 	   : koppel account met klantenkaart
    ➡   self service	 	   : laat klant zelf account en diensten kiezen


✓   Customer Oriented Services
    ➡   Information	 	    : gepersonaliseerde berichten en informatie
    ➡   Marketing	 	      : gepersonaliseerde promoties & rewards
    ➡   Commerce	 	       : gepersonaliseerde advertenties & producten



                                    P R O F I L I N G | C O N N E C T | S E G M E N TAT I O N | C U S T O M E R C E N T R I C
Jibe introduceert : De Social Brand Builder

Monitoring : inzicht ➠ begrip ➠ strategie

Profilering : ken je klant ➠ propositie op maat

Engagement : vind je doelgroep ➠ connect!


 ✓   Engage with your Fans

     ➡   Network 	   	   : presenteer je op de juiste netwerken

     ➡   Communicate	    : spreek de doelgroep op de juiste manier aan

     ➡   Activate	   	   : biedt ze voordelen en privileges

     ➡   Reward
     
   : bouw loyaliteit door erkenning




                                 ENGAGEMENT | FIND YOUR COMMUNITY | ENGAGE | CONNECT!
TAKING CARE OF eBUSINESS

Mais conteúdo relacionado

Destaque

PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationErica Santiago
 

Destaque (20)

PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
 

Social Brand Builder

  • 1. introducing Social Brand Builder Grow your Business, Brand & Community!
  • 2. Jibe Company : Social Business Solutions! Edwin Witvoet Klanten - 1995 - 2005 Philips / Logica - 2005 : Eigenaar Jibe Company Jibe Company - IT oplossingen en diensten - verbinden Merk & Fan - Social Brand Builder : Monitoring, Profiling & Services Social Brand Builder Online Portals Monitoring : inzicht ➠ begrip ➠ strategie Profilering : ken je klant ➠ propositie op maat Engagement : vind je doelgroep ➠ connect! SOLUTIONS FOR CONNECTING BRANDS & FRIENDS !
  • 3. Markt Trends : Online integreert in het dagelijkse leven Brede acceptatie en massaal gebruik door consument Digitale apparatuur verandert snel (Internet aangesloten) Consument kiest apparaat obv aktiviteit en lokatie converseren delen zoeken ‣ Digitale apparatuur - smart-phones, tablets, laptops - zorgt ervoor dat consument altijd en overal ‘online’ is en kan Internet functionaliteit verandert ‣ Gebruik van Social Media wordt breed omarmd van zoeken (Google, etc.) ‣ Online informatie vinden, contacten onderhouden, gegevens naar delen (YouTube, etc.) uitwisselen wordt makkelijker door de vele applicaties op alle naar real-time converseren (Facebook, Hyves, Twitter, etc.) apparaten C O N N E C T E D D E V I C E S | S O C I A L M E D I A | A P P L I C AT I O N S | A LW AY S O N L I N E
  • 4. Bedrijven passen zich aan: relatie gericht via meerdere netwerken Brand x Website W E B S I T E + S O C I A L M E D I A + A P P L I C AT I O N S | A LW AY S O P E N | C U S T O M E R R E L AT I O N
  • 5. Bedrijven online : maar .... hoe inzicht en grip te krijgen op dit alles? Hoeveel aktiviteit Wat wordt er is er, .... Brand Brand x gezegd en en waar? Website Online besproken? Wat is het Wat is het Wie zijn belangrijke resultaat resultaat beinvloeders? van m’n op m’n campagne’s? business? W AT | W A A R | H O E V E E L | W I E | R E S U LTA AT ?
  • 6. Jibe introduceert : De Social Brand Builder Monitoring : inzicht ➠ begrip ➠ strategie Profilering : ken je klant ➠ propositie op Engagement : vind je doelgroep ➠ MONITORING | PROFILING | ENGAGEMENT
  • 7. Jibe introduceert : De Social Brand Builder Monitoring : inzicht ➠ begrip ➠ strategie ✓ Brand Awareness : Ontwikkel Fans op alle netwerken ✓ Reputation Management : Creeer een positief sentiment ✓ Brand Dialogue : Ga in gesprek, ontdek wensen & ideeen ✓ Influencer Marketing : Werk samen met beinvloeders ✓ Clicks, Traffic, Leads : Promote campagnes ✓ Conversion & Sales insights : verbeter conversie en omzet MONITORING | REAL-TIME DASHBOARD | PERIODIC REPORTING
  • 8. Jibe introduceert : De Social Brand Builder Monitoring : inzicht ➠ begrip ➠ strategie Profilering : ken je klant ➠ propositie op maat ✓ 360o profiel ➡ Demographics : leeftijd, geslacht, n.a.w ➡ Social Graph : merken, voorkeuren, gedrag, vrienden, invloed ➡ Transacties : uitgaven, waarde, producten, voorkeuren ✓ Identity Management ➡ Register & Sign-up : account maken en inschrijven ➡ Social Login : Connect via Facebook, Twitter, Hyves, Google... ➡ identificatie : koppel account met klantenkaart ➡ self service : laat klant zelf account en diensten kiezen ✓ Customer Oriented Services ➡ Information : gepersonaliseerde berichten en informatie ➡ Marketing : gepersonaliseerde promoties & rewards ➡ Commerce : gepersonaliseerde advertenties & producten P R O F I L I N G | C O N N E C T | S E G M E N TAT I O N | C U S T O M E R C E N T R I C
  • 9. Jibe introduceert : De Social Brand Builder Monitoring : inzicht ➠ begrip ➠ strategie Profilering : ken je klant ➠ propositie op maat Engagement : vind je doelgroep ➠ connect! ✓ Engage with your Fans ➡ Network : presenteer je op de juiste netwerken ➡ Communicate : spreek de doelgroep op de juiste manier aan ➡ Activate : biedt ze voordelen en privileges ➡ Reward : bouw loyaliteit door erkenning ENGAGEMENT | FIND YOUR COMMUNITY | ENGAGE | CONNECT!
  • 10. TAKING CARE OF eBUSINESS