Read through our article what is our views on the Iot market and why we call it now ''Serious IoT". Want to learn how to start your Serious IoT Project ? https://witekio.com/blog/serious-iot-beyond-hype-1-start-btob-iot-project/

1. Witekio structures
to tackle “serious IoT”
market
A study by McKinsey Research (2015) showed that biggest
potential for the Internet of Things (IoT) is Business to
Business (B2B) applications, not consumer products.
Witekio sensed this change, and has been adapting itself to
better service this “serious IoT” market.
The company is building its team of international experts
with a wide software skillset to provide customers with a
comprehensive support service. This ranges from design
thinking and system architecture to software development
and integration for all smart devices and embedded projects.
Last year, this evolution was made visible. The company
shifted its traditional “low level” positioning as Adeneo
Embedded towards an end-to-end software service provider
and a global system software visionary, and was reborn under
the name Witekio.
The objective is to be able to accompany customer through
their thinking and implementing of smart connected devices
projects with a 360° software vision.
The company continues its transformation and has
substantially grown its sales team.
The local sales teams in France and Germany are strengthened
with the nomination of Anthony Pellerin, one of Witekio’s most
experienced engineers, with deep technological background,
and Corc Mityesoglu, a “tireless” entrepreneur and founder of
a startup providing mobile solutions.
Witekio is also spreading its US presence by combining its US
head office in Seattle with a new presence on East Coast. The
company is adding an experienced embedded salesman and
manager to further embody Witekio’s “think global, act local”
strategy: Joe Toth, formerly of Texas Instruments and Atmel.
And Samir Bounab joined the executive team as VP of Business
Development to structure and develop the worldwide sales
organization of Witekio. His business innovation expertise,
start-up mindset and international business background will
contribute to accelerate Witekio’s transformation.
Anthony Pellerin Corc Mityesoglu Joe Toth
Samir, as VP of
Business Development
what is your views
on the IoT market?
My first answer would be: there is no IoT market!
IoT is an opportunity created by technology that reshapes many
different sectors, blurring the boundaries between what we call
vertical markets.
For an electric car, you would have software and mobile, you would
have smart grid to manage energy at home, smart home to make
IoT scenario with your car. Does that belong to the automotive

2. market? Is that the mobile application market? Is that smart home
market? Is that the IoT market? None of those options. It is a car
“scenario” involving many different technologies.
That being said, the main distinction to be made in my point of view
lies within IoT itself. You won’t develop a bluetooth key ring the
same way as an industrial sensor made to monitor temperature
in a hot caustic reactor lost in the middle of nowhere and requiring
99,9% availability. In the first type of cases, challenges will remain
business application and data mining. We dedicate ourselves to
the second type of projects, those with additional complexity on
the device and its direct environment (gateway, other IoT devices,
IT, etc). These “serious” IoT projects are those where our added-
value really makes sense.
How can companies adapt to this wave and make sure they
have a future?
Companies can leverage B2B IoT either to optimize their business
process and save cost, or to create and propose new business
models generating more value for their customers. Behind the IoT
hype, they need to clearly identify their goal, as it can impact the
whole company (design, choice of technologies, business model,
investments, etc.).
Once this is done, they have to combine 4 key success factors:
Design thinking, range of technologies, partnerships, and methods.
The simple phrase “No pain, no gain” is true as always. Although IoT
is “hype”, it has to bring some benefit to the end customer. Design
thinking allows having a consumer-centric approach at each stage
of the development and ensures the device solves something for
the customer.
Furthermore, we are moving from a technical “silo” expertise to
a system approach coupled with technical expertise. Designing a
device requires a wide range of know-how and a global approach
to optimize the whole system based on the business application
requirements.
Building the right partnerships is also key. IoT can impact every
single bloc of the business model (distribution channel, revenue
mode, communication, key activities, key resources, etc.), while
not a single company can have every related asset internally. The
challenge is then the ability to manage and roll-out the project
with key partners (and share value with them).
Finally, IoT sees many new comers discovering software
challenges, and applying their usual development processes (V
cycle for example) to the IoT project. That is the best way to burn
you in endless discussions on product scope, spend a lot of money
on redeveloping things, and delaying your project launch forever.
Agile project methods can be a buzz word, yes, but if shared deeply
into the company they allow to adapt seamlessly to changes and
in the end ensure the success of the project and a happy customer.
How do you see Witekio evolution in this context?
Witekio has started a deep change in its positioning, scope, and
culture to tackle this growing “serious IoT” market. In terms of
sales organization it means we can’t just wait for customers to
come up with detailed specifications. We have to be proactive, help
customer better analyze, design, develop and run the innovative
project. That requires a very skilled sales team, able to switch from
a business perspective to a deep technical topic, as well as to build
a close relationship with customers to ensure a 360° vision on
the project.
Running that change is a real challenge. It requires energy and time.
Efforts started last year already show first results. We see a new
typology of customers, asking for our support to enable IoT and
cloud scenario on their “unconnected” device. Our global approach
brings a higher perceived value of what we deliver and allows us
to build stronger relationships with them. On the quantitative side,
we have never had such a high demand on big worldwide projects.
Our estimated revenue growth for this year should reach 20% and
we expect our engineering team to grow around 30% to sustain
this trend.
More about us ?
Witekio is a System Software Integrator, an embedded software expert with a system level approach.
We engineer and integrate intelligent systems software for any device from the hardware to the cloud. We
bring along a world class recognized technical expertise on both low and high level software, associated with
usage knowledge on specific markets. It allows the best choices in technologies and architecture for the best
performance and security. Our passionate teams based in Europe (Paris, Lyon, Frankfurt and Bristol), the
United-States (Seattle and Boston) and Asia (Taipei) support our customers in all stages of development.
They bring their expertise and methods to enable a flexible, scalable and mature system software integration.
Our customers are Airbus, L’Oréal, N&W, Datalogic, Cerevast, etc.
Visit our web site: www.witekio.com and discover our experts contributions on our technical blog: www.witek.io
Press contact: Virginie Duplantier: +33 (0)4 26 49 04 47 - vduplantier@witekio.com