This document discusses fundamentals of data visualization and storytelling. It covers topics like vision and the brain, color, toolboxes, storytelling, libraries, knowing your data, audience and question. It provides steps for effective storytelling with data which includes gathering and organizing data, writing a story/annotating, knowing your audience, selecting a visualization, applying encodings, and iterating. Examples are provided for visualizing Nathan's Hot Dog Eating Contest data to tell a story about how the International Federation of Competitive Eating may have impacted the competition over time.

1. FUNDAMENTALS OF
DATA VISUALIZATION
Storytelling

2. Welcome Back!

3. 1 | Vision & the Brain
2 | Color
3 | Toolbox
4 | Storytelling
5 | Library

4. Know your
Data | Audience | Question

5. Know your
Data | Audience| Question

6. describe your data

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11. describe your data

15. describe your data
Quant
Qual
Categorical
Nominal
Dictionary
Exploratory

16. Know your
Data | Audience | Question

17. Key
Considerations
Why do you care?
Why should they care?
What do they Not know?
Aiming for… Impact?
Aiming for… Change?

18. Make personas

19. Frame the
presentation

20. Know your
Data | Auidience | Question

21. Key
Considerations
This Will
Change
As You
Go along….
Many times!

22. Remember the Reference Interview?
Helping People frame their question?
Yeah, it’s like that!

23. A story about storytelling

24. how do I do this?

25. Steps
Gather the Data
Organize the Data
Write a Story/annotate
Know thy Audience
Select a visualization
Apply encodings
Experiment & Iterate

26. Gather the data

27. Nathan’s Hot Dog Eating Contest

34. organize the data

35. =1*MID(A1,MATCH(TRUE,ISNUMBER(1*MID(A1,ROW($1:$9),1)),0),COUNT(1*MID(A1,ROW($1:$9),1)))

36. Write a spec

37. Did the creation of the International Federation of Competitive Eating affect Nathan’s Hot Dog Eating Competition?

38. annotate

39. Did the creation of the International Federation of Competitive Eating affect Nathan’s Hot Dog Eating Competition?

40. Did the creation of the International Federation of Competitive Eating affect Nathan’s Hot Dog Eating Competition?
single event: date

41. Did the creation of the International Federation of Competitive Eating affect Nathan’s Hot Dog Eating Competition?
established in 1997

42. Did the creation of the International Federation of Competitive Eating affect Nathan’s Hot Dog Eating Competition?
changed in 2000

43. Did the creation of the International Federation of Competitive Eating affect Nathan’s Hot Dog Eating Competition?
observe change

44. Did the creation of the International Federation of Competitive Eating affect Nathan’s Hot Dog Eating Competition?
baseline observations

45. Did the creation of the International Federation of Competitive Eating affect Nathan’s Hot Dog Eating Competition?
specifically: Number of Hot Dogs & Buns Eaten per year

46. select a persona

47. ESPN8 watching, strictly recreational eater, unfamiliar with details of competition or competitive eating. Likes Nathan’s Hot Dogs.

48. select a visualization

50. Nathan’s History (year)
HDB
IFOCE [year]

52. thank you
the end

64. Did the creation of the International Federation of Competitive Eating affect Nathan’s Hot Dog Eating Competition?

65. Does International Federation of Competitive Eating AFFILIATION Affect Nathan’s Hot Dog Eating Competition?

70. Steps
Gather the Data
Organize the Data
Write a Story/annotate
Know thy Audience
Select a visualization
Apply encodings
Experiment & Iterate

71. Here’s a Tip!

72. FUNDAMENTALS OF
DATA VISUALIZATION
Storytelling

73. FUNDAMENTALS OF
DATA VISUALIZATION
Group Exercise Part 3:
Make a persona, sketch final graph, tell us a story!