Part one of two-parts on LinkedIn and twitter, this slide show accompanied a webinar for a computer consultants national association. Our focus: how to become a subject matter expert using LinkedIn and twitter. Presentation scales from 30 minutes to an all day workshop. To book Barbara Rozgonyi, call 630.207.7530 or email corywestmedia @gmail.com.

1. LinkedIn 5 Power Strategies to Stand Out and Be Sought out As a Subject Matter Expert By Barbara Rozgonyi Copyright 2009 CoryWest Media, LLC

5. Technology translator Business calculator Customer service manager THE _________ That Does ____________ for ________________when _______________ Be the leader that they’re looking for Find Your Place in Their Life

6. P People – where are customers? O Objectives – what do you want to do? S Strategies – plan to change relationships T Tech – decide what SM platforms to use From: Groundswell Social Media Basics

7. ©2009 -2010 CoryWest Media, LLC

8. Profiles Recommendations Answers Company sites Networks 5 Strategies

9. Stats June 2008 June 2009 7.7 M unique visitors 114 M page views 16 M unique visitors 331 M page views

10. 45 M users as of 8/12/09 Valued at around $1B in its last round of financing in 2008 More Stats

12. Keywords Professional Headline Summary Profile

14. Ask Give Recommendations

17. Categories Best Answers

19. Profile Employees Company Site

22. Groups Industries Networks

23. Profiles Recommendations Answers Company sites Networks 5 Strategies

24. Updates Comments Images Search Goals Apps Bonus

25. Action Steps in Stages ©2009 -2010 CoryWest Media, LLC Determine keywords Polish profile Search and listen Connect and talk Join and lead

26. How to tweet as a subject matter expert. . . Now. . .