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Standout From The Crowds

Standout From The Crowds - It is the implementation of Leadership matrix, using the data and skills of 40 Airline CEO,

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Standout From The Crowds

  1. 1. Standout From The Crowds Professional Skills For Airline CEO Prepared By: Mohammed Salem Awadh Consultant LeaderChallenger NicheFollower Date of Issue : 11 Nov. 2020
  2. 2. Standout From The Crowds Professional Skills For Airline CEO Introduction: Most of recent studies support the hypothesis that airline CEOs with a financial background are more common than CEOs with other job backgrounds. Really the CEO position is very sensitive. It is the pre-eminent role in any business, and it has the power and the influence to create or fail an airline. So for most airlines, choosing a new CEO is risky issue. For airlines Industry, there is less margin for error, as they are uniquely vulnerable to a range of uncontrollable external influences, from the threat of terrorism and hijacking to the spread of Coronavirus. Airlines are also operating with slim profit margins. In the years 2000-2016, the average profit margin for airlines worldwide was only 0.34%, with seven years of losses and ten years of profits. The average profit per passenger between 2004-2016 was $ 2.33, when it was first measured by IATA. While the airline's board of directors are responsible for protecting and enhancing shareholder funds. They are also responsible for selecting the CEO, which many believes it is the most important job. The Board of Directors are also looking for a CEO who will act in a way that increases the performance of the company, as they seek to understand the personality, professionality and skills of the CEO's candidate and to match them with the responsibility and duties required. However, a knowledge gap exists because the board of directors cannot be confident of how the new CEO will perform in this role. The airline’s board of directors are also aware of the unwritten rule in aviation which states "safety first". Which usually applies to operational safety, but given airlines' meager profit margins, it also applies to financial security. Since business uncertainty is most evident at the highest levels of management, one way to reduce risk and enhance safety is to choose someone who is knowledgeable and able Aviation Sciences. In this article, we look at the world of aviation and the most prominent players in the field as this study examines the hypothesis that airline chief executives are those with a financial background more common than CEOs from other career backgrounds due to the financial complexity and scant profit margins typical of airlines. And no empirical study was found on preferences or trends in executive backgrounds in the airline industry. The 40 profiles of current CEOs of airlines around the world were analyzed, as measured by the skills acquired by subscribers to the professional site LinkedIn. On this site, the visitor can vote for you with a certain skill, according to certain criteria, or publish a special study or a special professional comment they like, or request a specific recommendation. And across your career and years of experience, these notes accumulate and create your professional and educational background across your path carrier. Prepared By: Mohammed Salem Awadh Consultant
  3. 3. LinkedIn Professional Website: LinkedIn professional website, it is a reflection mirror of your path career sequence. At some international institutions or companies, we ask to submit our LinkedIn profile instead of our resume (CV) and the difference between them – at LinkedIn - professional individuals evaluate us while in our resume - we are telling the employer about our qualifications - here the credibility is for LinkedIn. While most of the times a job is advertised on LinkedIn, and when we are applying for it through LinkedIn, the site offers a comparison of our acquired skills on the job with the skills required for the advertised position and determines our levels with the other applicants for the ten (10) highest skills required for the job advertised. And here, if we are with the first 10 top applicants, then the chance to get the job is high by obtaining a recommendation and support from a professional or employee who works in the company. Analysis of the Main Characteristics of airlines CEO: By studying forty (40) Airline CEOs carrier profiles at LinkedIn, which reflecting their skills that possessed, and gained along their professional path carriers. We define these skills by two categories: 1- Industry Skills (the skill of belonging to the community) 2- Functional skills (the skill of finishing the tasks) Approach (Method of Analysis): The skills of forty leading personalities/professionals with the position of Chairman of the Board of Directors were studied and the skills were varied, then a ranking arrangement was made from largest to smallest for each skill, then the first ten values were taken from each skill, including the average work for each skill. Then these skills were classified in two categories: the first: Industry skills, and the second, Functional skills. As shown in the diagram.
  4. 4. 1- Industry Skills (These skills belong to the community): These skills belong to the knowledge of a specific field in general (air transport, medicine, military, aviation, IATA, ICAO) and reflect the general experience of the person in relate field. 2- Functional skills: These skills are to implement the basic tasks assigned of the job such as strategy, accounting, marketing, negotiation, management, planning, leadership and operation. Leadership Matrix: The leadership matrix is based on two components - the skills of belong to the community (Industry Skills) and the skills to implement the tasks assigned to the job (Functional Skills) - as it reflects the outcomes of the matrix - in four directions - Leader - Challenger - Niche -Follower. 1- Leader (I. Skills + ve & F. Skills + ve) Both are above average. 2- Challenger (I. Skills -ve & F. Skills + ve) Here the professional performance is represented by a positive trend and above the average, while Skills belong to the industry is below the average. 3- Niche (I. Skills + ve & F. Skills –ve) Here Industry Skills is higher than the average, but professional performance is less than the average. 4- Follower (I. Skills -ve & F. Skills –ve) Both are below average. Results : The descending classification/ranking of Functional Skills shows the strategy, operation and management skills are over the financial skills. Where the first eight skills constitute more than 65% of the total skills counted in the study. Most of the readings outcome in the (Follower) affiliate area, while one reading came in the Challenger area - Royal Jordanian, while Kuwait Airways ranked the highest one (Leader) in the analysis with a large gap of skills. followed by Fiji Airways and Westjet. LeaderChallenger NicheFollower
  5. 5. Summary: The study is based on 40 available personalities/professional CEO LinkedIn profile. All of them are Airline CEOs. Some of them are highly professional and skills, and the others are average due to their recent enrollment on LinkedIn, as their pages do not reflect their real acquired skills. However, this did not prevent us from analyzing all skills, to clarify the full picture of the practical skills of the CEO of an Airline. Where the results are completely different from what is known and practice. So the highest practical skills that reflects the Airline CEO characters are listed: Business Strategy, Management, Commercial Aviation, Strategy, Business Plan, Leadership, Operation Management, and Change Management As these skills represented 66% of the total skills. Financial skills are also reflected by 5% in the analysis and came in two indicators, namely Revenue Analysis, and the second, Pricing Strategy. The study is clearly demonstrated the importance of strategic, managerial and operational skills in the aviation industry. ■ .

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