NACE Presentation: Customer Insight
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NACE Presentation: Customer Insight
- 1. gamble and win! the secrets of a food blogger julie niesen gosdin may 8, 2012
- 2. who is this chick? social strategist, award-winning blogger http://winemedinemecincinnati.com featured in: The Washington Post The Cincinnati Enquirer Metromix Slashfood (now Huffington Post) City Beat Best of Cincinnati 2009-2012 Express Cincinnati
- 4. old guard vs. upstarts
- 5. old guard vs. upstarts • influenced by editorial
- 6. old guard vs. upstarts • influenced by editorial • influenced by advertising
- 7. old guard vs. upstarts • influenced by editorial • influenced by advertising • expense accounts
- 8. old guard vs. upstarts • influenced by editorial • influenced by advertising • expense accounts • rules & traditions
- 9. old guard vs. upstarts • influenced by editorial • influenced by advertising • expense accounts • rules & traditions • the final word
- 10. old guard vs. upstarts • influenced by editorial • no editorial oversight • influenced by advertising • expense accounts • rules & traditions • the final word
- 11. old guard vs. upstarts • influenced by editorial • no editorial oversight • influenced by advertising • fewer advertisers • expense accounts • rules & traditions • the final word
- 12. old guard vs. upstarts • influenced by editorial • no editorial oversight • influenced by advertising • fewer advertisers • expense accounts • paid out of own pocket • rules & traditions • the final word
- 13. old guard vs. upstarts • influenced by editorial • no editorial oversight • influenced by advertising • fewer advertisers • expense accounts • paid out of own pocket • rules & traditions • few conventions • the final word
- 14. old guard vs. upstarts • influenced by editorial • no editorial oversight • influenced by advertising • fewer advertisers • expense accounts • paid out of own pocket • rules & traditions • few conventions • the final word • influence varies
- 16. method to the madness
- 17. method to the madness • New Places
- 18. method to the madness • New Places • Old Favorites
- 19. method to the madness • New Places • Old Favorites • Unique Experiences
- 20. method to the madness • New Places • Old Favorites • Unique Experiences • Reader/PR Suggestions
- 21. method to the madness • New Places • Old Favorites • Unique Experiences • Reader/PR Suggestions • Serendipity
- 22. influences
- 23. influences • local chefs & restaurants
- 24. influences • local chefs & restaurants • saveur
- 25. influences • local chefs & restaurants • saveur • food + wine
- 26. influences • local chefs & restaurants • saveur • food + wine • the kitchn
- 27. influences • local chefs & restaurants • saveur • food + wine • the kitchn • serious eats
- 28. influences • local chefs & restaurants • saveur • food + wine • the kitchn • serious eats • chow
- 29. influences • local chefs & restaurants • saveur • food + wine • the kitchn • serious eats • chow • food republic
- 30. influences • local chefs & restaurants • saveur • food + wine • the kitchn • serious eats • chow • food republic • huffington food
- 31. influences • local chefs & restaurants • saveur • food + wine • the kitchn • serious eats • chow • food republic • huffington food • experiences
- 32. The High Rollers (they aren’t who you think.)
- 33. 1 = 3000
- 34. what are they saying?
- 35. what are they saying?
- 36. what are they saying?
- 37. what are they saying?
- 38. what are they saying?
- 39. what are they saying?
- 40. what are they saying?
- 41. what are they saying?
- 42. catering to the influencers
- 43. catering to the influencers • monitor yelp, the knot, urbanspoon reviews (as appropriate)
- 44. catering to the influencers • monitor yelp, the knot, urbanspoon reviews (as appropriate) • take advantage of business benefits
- 45. catering to the influencers • monitor yelp, the knot, urbanspoon reviews (as appropriate) • take advantage of business benefits • reach out to influential bloggers (kya)
- 46. catering to the influencers • monitor yelp, the knot, urbanspoon reviews (as appropriate) • take advantage of business benefits • reach out to influential bloggers (kya) • don’t ignore complaints
- 47. listen.
- 48. questions? • slideshare.net/winemedineme • winemedinemecinci@gmail.com • @winemedineme
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